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Whois & Analysis for everlane.com

Nov 7, 2019 9:17 pm UTC

DOMAIN OWNER WHOIS

ⓘ The owner has chosen to keep his whois contact information private.
• Contact Name
REDACTED FOR PRIVACY
• Organization
REDACTED FOR PRIVACY
• Address
REDACTED FOR PRIVACY
• City
REDACTED FOR PRIVACY
• Zip Code
REDACTED FOR PRIVACY
• State
California
• Country Code
US
• Phone Number
REDACTED FOR PRIVACY
• Email
https://tieredaccess.com/contact/604c2799-4ad0-49dd-8004-e887cfee5a6e
• Domain Registrar
ENOM, INC.
See Domain Dates and Nameservers
See Server Details
Desktop screen Desktop screenshot for everlane.com

SEO SCORE

everlane.com
Make your link ↑ do-follow
90

✅ 10 criteria passed
❌ 1 criteria to solve

PERFORMANCE OPPORTUNITIES

Fill the missing alt attributes on your images.
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OVERVIEW

• Domain Owner
Private
• Category
Shopping
• Online since
September 23, 2010 Explore Wayback Machine
• Age
14 years, 1 month, 10 days
• Alexa Rank
#10.647, everlane.com is in the world's top 20.000 websites!

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TECHNICAL SEO & SECURITY

❌ SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Amazon has expired on July 9, 2020.
✅ Title Tag
Everlane | Modern Basics. Radical Transparency.
Length: 47 (recommended: 10 to 70)
✅ Meta Description
Shop Everlane now for modern essentials. We make the most beautiful essentials, at the best factories, without traditional markups. Free shipping on 2+ items.
Length: 158 (recommended: 50 to 160)
ⓘ Google preview
Desktop Version

Everlane | Modern Basics. Radical Transparency.

https://everlane.com

Shop Everlane now for modern essentials. We make the most beautiful essentials, at the best factories, without traditional markups. Free shipping on 2+ items.

Mobile Version

https://everlane.com

Everlane | Modern Basics. Radical Transparency.

Shop Everlane now for modern essentials. We make the most beautiful essentials, at the best factories, without traditional markups...

✅ Encoding
Great, language/character encoding is specified: utf-8
✅ URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Resolved URL
http://everlane.com https://www.everlane.com/
https://everlane.com https://www.everlane.com/
http://www.everlane.com https://www.everlane.com/
https://www.everlane.com https://www.everlane.com/
✅ Robots.txt
https://www.everlane.com/robots.txt
✅ URL Parameters
Great, the domain URLs look clean.
Attribute Value
ⓘ viewport width=device-width, initial-scale=1

SEMANTIC ANALYSIS

ⓘ The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by everlane.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Everlane Confidence: 86% Arrow up

Everlane is an online clothing retailer.

The organization is headquartered in San Francisco with a small team in New York.
Radical transparency Confidence: 84% Arrow up

Radical transparency is a phrase used across fields of governance, politics, software design and business to describe actions and approaches that radically increase the openness of organizational process and data.

Its usage was originally understood as an approach or act that uses abundant networked information to access previously confidential organizational process or outcome data.

WEBSITE SPEED

✅ everlane.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.9s

This domain loads at the median speed of 1.9 seconds.

Speed Percentile

44%

everlane.com is faster than approximately 44 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

ⓘ This website is ranked #10.647 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • everlane.com daily visitors distribution - Total: 7 countries
  • Flag for United States of AmericaUnited States of America (77.5%)
  • Flag for CanadaCanada (5.3%)
  • Flag for JapanJapan (4.7%)
  • Flaf icon for other countryOthers (12.5%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #155.826
Flag for SingaporeSingapore #6.409
Flag for United States of AmericaUnited States of America #2.367
Flag for Hong KongHong Kong #2.819
Flag for AustraliaAustralia #15.823
SEE MORE

LAYOUT

ⓘ Doctype HTML5 Arrow ⓘ Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How everlane.com looks like on a mobile device such as an iPhone.

Tablet
How everlane.com looks like on a tablet such as an iPad.

Main colors used

ⓘ These are the main HTML color codes used by this website. Arrow
  • 22% #ffffff
  • 20% #505050
  • 13% #101010
  • 11% #202020
  • 8% #404040
  • 8% #102030
  • 6% #000000
  • 4% #504030
  • 3% #f0f0f0
  • 1% #405090
  • 1% #4080f0
  • 0% #a0c0f0

Text/code ratio

ⓘ everlane.com's text/code ratio is 0.87%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 0.87%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

✅ Headings Arrow up

Great, we found headings on this page.

  • <H1> 3
  • <H2> 4
  • <H3> 10
  • <H4> 2
  • <H5> 1
  • <H6> 4
<H1>
Top level heading
The renew traveler tote
The denim guide
Fresh waffles
<H2>
2nd level heading
Our promise—radical transparency
Best-sellers
Everlane ırl
Free shipping on your first order
<H3>
3rd level heading
Sweaters
Renew & re:down®
Uniform (2)
Tread
Women’s
SEE MORE
<H4>
4th level heading
From the people
What’s happenıng thıs week
<H5>
5th level heading
Exceptional quality. ethical factories. radical transparency. sign up to enjoy free u.s. shipping and returns on your first order.
<H6>
6th level heading
Account
Company
Stores
Connect
❌ Alt attributes Arrow up

We found 22 images on this website.
22 ALT attributes are missing on your image tags. The issue affects 20 actual different images that could be loaded more than once in your page.

Image Image URL Occurrences
Image with missing alt attribute found on everlane.com https://res.cloudinary.com/everlane/image/upload/v1/static/country-flags/flag_US.svg 1
Image with missing alt attribute found on everlane.com https://res.cloudinary.com/everlane/image/upload/dpr_1.0,f_auto,q_85/v1/i/7adaff9a_ab67.jpg 1
Image with missing alt attribute found on everlane.com https://res.cloudinary.com/everlane/image/upload/dpr_1.0,f_auto,q_85/v1/i/ca484c4d_81c6.jpg 1
Image with missing alt attribute found on everlane.com https://res.cloudinary.com/everlane/image/upload/dpr_1.0,f_auto,q_85/v1/i/cbe8e581_ce99.jpg 1
Image with missing alt attribute found on everlane.com https://res.cloudinary.com/everlane/image/upload/dpr_1.0,f_auto,q_85/v1/i/b9b5ab9d_2100.jpg 1
SEE MORE

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 22 images on everlane.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

✅ This is an overview of your homepage shares on social networks.

Congratulations, your website is highly shared on social media! It's an excellent signal for your overall SEO strategy.

  • Facebook iconFacebook
  • Total Engagement 48.705
  • Likes 13.628
  • Shares 30.431
  • Comments 4.646

DOMAIN REGISTRAR

ⓘ Domain Registrar ENOM, INC.
ⓘ Registration Date 09/23/2010 14 years, 1 month, 10 days ago
ⓘ Last Modified 08/02/2017 7 years, 3 months, 2 days ago
ⓘ Expiration Date 09/23/2026 1 year, 10 months, 24 days from now
Nameservers Arrow up
Host IP Address Country
ns1.dnsimple.com 162.159.24.4 Flag for United StatesUnited States
ns1.p09.dynect.net 208.78.70.9 Flag for United StatesUnited States
ns2.p09.dynect.net 204.13.250.9 Flag for United StatesUnited States
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SERVER DETAILS

Server map
  • ⓘ Service Provider (ISP)
  • Amazon.com, Inc.
  • ⓘ IP Address
  • 13.224.227.35
  • ⓘ Country
  • Flag for United KingdomUnited Kingdom
  • ⓘ Region
  • England , London
  • ⓘ Latitude and Longitude
  • 51.5074 : -0.127758
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