Whois & Analysis for evolv.ai

In marketing and business intelligence, A/B testing is a term for a randomized experiment with two variants, A and B, which are the control and variation in the controlled experiment.

A/B testing is a form of statistical hypothesis testing with two variants leading to the technical term, two-sample hypothesis testing, used in the field of statistics.

Other terms used for this method include bucket tests and split.run testing.

These terms can have a wider applicability to more than two variants, but the term A/B testing is also frequently used in the context of testing more than two variants.

In online settings, such as web design (especially user experience design), the goal of A/B testing is to identify changes to web pages that increase or maximize an outcome of interest (e.g., click-through rate for a banner advertisement).

Formally the current web page is associated with the null hypothesis.

A/B testing is a way to compare two versions of a single variable typically by testing a subject's response to variable A against variable B, and determining which of the two variables is more effective.

In internet marketing, conversion optimization, or conversion rate optimization (CRO) is a system for increasing the percentage of visitors to a website that convert into customers, or more generally, take any desired action on a webpage.

It is commonly referred to as CRO.

Machine learning is the subfield of computer science that, according to Arthur Samuel in 1959, gives "computers the ability to learn without being explicitly programmed." Evolved from the study of pattern recognition and computational learning theory in artificial intelligence, machine learning explores the study and construction of algorithms that can learn from and make predictions on data – such algorithms overcome following strictly static program instructions by making data driven predictions or decisions, through building a model from sample inputs.

Machine learning is employed in a range of computing tasks where designing and programming explicit algorithms with good performance is difficult or unfeasible; example applications include email filtering, detection of network intruders or malicious insiders working towards a data breach, optical character recognition (OCR), learning to rank and computer vision.

Continuous optimization is a branch of optimization in applied mathematics.

As opposed to discrete optimization, the variables used in the objective function are required to be continuous variables—that is, to be chosen from a set of real values between which there are no gaps (values from intervals of the real line).

Because of this continuity assumption, continuous optimization allows the use of calculus techniques.

See also: Craftsman (tools).

Evolv LLC is manufacturer of electronic cigarettes and electronic boards for e-cigarettes, based in Ohio, US.