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Whois & Analysis for exchange4media.com

Dec 2, 2019 4:38 am UTC

DOMAIN OWNER WHOIS

ⓘ The owner has chosen to keep his whois contact information private.
• Contact Name
Contact Privacy Inc. Customer 1242155921
• Organization
Contact Privacy Inc. Customer 1242155921
• Address
96 Mowat Ave
• City
Toronto
• Zip Code
M4K 3K1
• State
ON
• Country Code
CA
• Phone Number
Show phone
• Email
Show email
• Domain Registrar
Google LLC
See Domain Dates and Nameservers
See Server Details
Desktop screen Desktop screenshot for exchange4media.com

SEO SCORE

exchange4media.com
Make your link ↑ do-follow
52

✅ 7 criteria passed
❌ 4 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your title tag clear, concise and include your most important keywords.
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Make your meta description eloquent and appealing, neither too short nor too long.
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OVERVIEW

• Domain Owner
Private
• Category
Business  >  Marketing  >  News / Weather / Information  >  Advertising
• Online since
July 3, 2000 Explore Wayback Machine
• Age
24 years, 4 months, 17 days
• Alexa Rank
#53.015, exchange4media.com is in the world's top 100.000 websites!

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TECHNICAL SEO & SECURITY

❌ SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Sectigo Limited has expired on February 21, 2020.
❌ Title Tag
Advertising News, Media, Marketing, Digital Industry News, Update and Trending Topics - Exchange4media
Length: 102 (recommended: 10 to 70)
❌ Meta Description
Exchange4media provides latest and breaking news about advertising agencies, marketing, media, digital, television, ads, brand, print ad, radio marketing updates or trending topics - Exchange4media.com
Length: 201 (recommended: 50 to 160)
ⓘ Google preview
Desktop Version

Advertising News, Media, Marketing, Digital Industry News, Update and...

https://exchange4media.com

Exchange4media provides latest and breaking news about advertising agencies, marketing, media, digital, television, ads, brand, print ad, radio marketing updates or...

Mobile Version

https://exchange4media.com

Advertising News, Media, Marketing, Digital Industry News, Update and...

Exchange4media provides latest and breaking news about advertising agencies, marketing, media, digital, television, ads, brand, pr...

✅ Encoding
Great, language/character encoding is specified: iso-8859-1
✅ URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Resolved URL
http://exchange4media.com https://www.exchange4media.com/
https://exchange4media.com https://www.exchange4media.com/
http://www.exchange4media.com https://www.exchange4media.com/
https://www.exchange4media.com https://www.exchange4media.com/
✅ Robots.txt
https://www.exchange4media.com/robots.txt
✅ URL Parameters
Great, the domain URLs look clean.
Attribute Value
ⓘ viewport width=device-width, initial-scale=1, shrink-to-fit=yes
ⓘ viewport width=device-width, initial-scale=1

SEMANTIC ANALYSIS

ⓘ The owner has associated the following topics to the website.

ⓘ The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by exchange4media.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Advertising Confidence: 76% Arrow up

Advertising is an audio or visual form of marketing communication that employs an openly sponsored, nonpersonal message to promote or sell a product, service or idea.

Sponsors of advertising are often businesses who wish to promote their products or services.

Advertising is differentiated from public relations in that an advertiser usually pays for and has control over the message.

It is differentiated from personal selling in that the message is nonpersonal, i.e., not directed to a particular individual.
Digital television Confidence: 74% Arrow up

Digital television (DTV) is the transmission of audio and video by digitally processed and multiplexed signal, in contrast to the totally analog and channel separated signals used by analog television.

Digital TV can support more than one program in the same channel bandwidth.

It is an innovative service that represents the first significant evolution in television technology since color television in the 1950s.

Several regions of the world are in different stages of adaptation and are implementing different broadcasting standards.

Below are the different widely used digital television broadcasting standards (DTB):
Marketing Confidence: 74% Arrow up

Marketing is the study and management of exchange relationships.

The American Marketing Association has defined marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.".
News media Confidence: 74% Arrow up

The news media or news industry are those elements of the mass media that focus on delivering news to the general public or a target public.

These include print media (newspapers, newsmagazines), broadcast news (radio and television), and more recently the Internet (online newspapers, news blogs, etc).
Brand Confidence: 73% Arrow up

A brand (or marque for car model) is a name, term, design, symbol, or other feature that distinguishes one seller’s product from those of others.

Brands are used in business, marketing, and advertising.

WEBSITE SPEED

❌ exchange4media.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

3.5s

This domain loads at the median speed of 3.5 seconds.

Speed Percentile

17%

exchange4media.com is faster than approximately 17 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

ⓘ This website is ranked #53.015 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • exchange4media.com daily visitors distribution - Total: 2 countries
  • Flag for IndiaIndia (86.4%)
  • Flag for United States of AmericaUnited States of America (6.0%)
  • Flaf icon for other countryOthers (7.6%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #4.201
Flag for United States of AmericaUnited States of America #120.582

LAYOUT

ⓘ Doctype HTML5 Arrow ⓘ Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How exchange4media.com looks like on a mobile device such as an iPhone.

Tablet
How exchange4media.com looks like on a tablet such as an iPad.

Main colors used

ⓘ These are the main HTML color codes used by this website. Arrow
  • 50% #505050
  • 13% #000000
  • 8% #102030
  • 4% #f08020
  • 3% #d04030
  • 3% #ffffff
  • 2% #e06030
  • 2% #b03040
  • 1% #e05020
  • 1% #f09070
  • 1% #903050
  • 1% #601010

Text/code ratio

ⓘ exchange4media.com's text/code ratio is 7.70%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 7.70%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

✅ Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 1
  • <H3> 4
  • <H4> 2
  • <H5> 7
  • <H6> 5
<H1>
Top level heading
Top news ın medıa, marketıng and advertısıng
<H2>
2nd level heading
We aim to associate with properties that fuel passion points of our tg: sumit walia, oppo
<H3>
3rd level heading
Ola cabs cuts back on advertising & promotional expenses by 60%
Do sony & network18 talks hint at consolidation in tv industry?
What’s drawing brands to ‘cool big brother’ bhuvan bam
Reinvention has helped us grow year-on-year: haresh nayak, posterscope
<H4>
4th level heading
Knowing the correct platform and audience is quintessential: rishi seth, six degrees bcw
Our propertıes
<H5>
5th level heading
View all
Pr and corporate communıcatıon view all
About e4m
Useful lınk
Other lınk
SEE MORE
<H6>
6th level heading
Latest news
Mindset is the biggest hurdle for female leadership: arneeta vasudeva,ogilvy
Change is the only constant & we embrace this each day: amardeep singh, gutenberg
Creativity should be at the core of every firm: prema sagar, genesis-bcw
Tribhuwan joshi joins fujifilm ındia as lead public relations & csr
❌ Alt attributes Arrow up

We found 42 images on this website.
28 ALT attributes are missing on your image tags. The issue affects 13 actual different images that could be loaded more than once in your page.

Image Image URL Occurrences
Image with missing alt attribute found on exchange4media.com https://sb.scorecardresearch.com/p?c1=2&c2=29949976&cv=2.0&cj=1 1
Image with missing alt attribute found on exchange4media.com https://exchange4media.gumlet.com/news-photo/album/uc_hp1july191.png 1
Image with missing alt attribute found on exchange4media.com https://exchange4media.gumlet.com/news-photo/100903-ucbrowser.jpg?blur=25 4
Image with missing alt attribute found on exchange4media.com https://exchange4media.gumlet.com/news-photo/100492.HouseFulladvert.jpg?blur=25 4
Image with missing alt attribute found on exchange4media.com https://exchange4media.gumlet.com/news-photo/100151.salesMain.jpg?blur=25 4
SEE MORE

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 28 images on exchange4media.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

✅ This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 3.399
  • Likes 94
  • Shares 3.300
  • Comments 5

DOMAIN REGISTRAR

ⓘ Domain Registrar GOOGLE LLC
ⓘ Registration Date 07/03/2000 24 years, 4 months, 17 days ago
ⓘ Last Modified 07/03/2019 5 years, 4 months, 18 days ago
ⓘ Expiration Date 07/03/2020 Expired
Nameservers Arrow up
Host IP Address Country
ns-cloud-c1.googledomains.com 216.239.32.108 Flag for United StatesUnited States
ns-cloud-c2.googledomains.com 216.239.34.108 Flag for United StatesUnited States
ns-cloud-c3.googledomains.com 216.239.36.108 Flag for United StatesUnited States
SEE MORE

SERVER DETAILS

Server map
  • ⓘ Service Provider (ISP)
  • Google LLC
  • ⓘ IP Address
  • 35.190.7.119
  • ⓘ Country
  • Flag for United StatesUnited States
  • ⓘ Region
  • Virginia , Ashburn
  • ⓘ Latitude and Longitude
  • 39.0438 : -77.4874
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