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SEO Report for exeter.edu

December 15, 2019 2:13 AM
Desktop screen Desktop screenshot for exeter.edu

SEO SCORE

Favicon for exeter.eduexeter.edu
62

8 criteria passed
3 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your meta description eloquent and appealing, neither too short nor too long.
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Follow Google PageSpeed Insights to make your page faster.
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OVERVIEW

• Category
Education
• Online since
February 24, 1995 (explore Wayback Machine)
• Age
25 years, 4 months, 10 days
• Alexa Rank
#116.464, exeter.edu is in the world's top 1 million websites
• Owner
Phillips Exeter Academy (See more)

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SEO

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by DigiCert Inc has expired on June 23, 2020.
Title Tag
Phillips Exeter Academy | Exeter
Length: 32 (recommended: 10 to 70)
Meta Description
Our Harkness approach to learning, based on discussion and student-centered teaching, pervades every aspect of life at Exeter, where goodness and knowledge go hand in hand.
Length: 172 (recommended: 50 to 160)
Google preview
Desktop Version

Phillips Exeter Academy | Exeter

https://exeter.edu

Our Harkness approach to learning, based on discussion and student-centered teaching, pervades every aspect of life at Exeter, where goodness and knowledge go hand i...

Mobile Version

Favicon for exeter.edu https://exeter.edu

Phillips Exeter Academy | Exeter

Our Harkness approach to learning, based on discussion and student-centered teaching, pervades every aspect of life at Exeter, whe...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1, maximum-scale=1

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by exeter.edu.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Phillips Exeter Academy Confidence: 88% Arrow up

Phillips Exeter Academy is a coeducational independent school for boarding and day students between the 9th and 12th grade.

It is located in Exeter, New Hampshire, and is one of the oldest secondary schools in the United States.

It is particularly noted for its innovation and application of Harkness education, a system based on a conference format of student interaction with minimal teacher involvement.

It bears similarities to the Socratic method of learning through asking questions and creating discussions.

Learning Confidence: 70% Arrow up

Learning is the act of acquiring new, or modifying and reinforcing existing, knowledge, behaviors, skills, values, or preferences which may lead to a potential change in synthesizing information, depth of the knowledge, attitude or behavior relative to the type and range of experience.

The ability to learn is possessed by humans, animals, plants and some machines.

Progress over time tends to follow a learning curve.

Learning does not happen all at once, but it builds upon and is shaped by previous knowledge.

To that end, learning may be viewed as a process, rather than a collection of factual and procedural knowledge.

Learning produces changes in the organism and the changes produced are relatively permanent.

Conversation Confidence: 69% Arrow up

Conversation is a form of interactive, spontaneous communication between two or more people.

Typically, it occurs in spoken communication, as written exchanges are usually not referred to as conversations.

Knowledge Confidence: 69% Arrow up

Knowledge is a familiarity, awareness or understanding of someone or something, such as facts, information, descriptions, or skills, which is acquired through experience or education by perceiving, discovering, or learning.

Life Confidence: 66% Arrow

WEBSITE SPEED

exeter.edu website speed is slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

2s

This domain loads at the median speed of 2 seconds.

Speed Percentile

43%

exeter.edu is faster than approximately 43 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #116.464 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for exeter.edu

Daily visitors by country

  • exeter.edu daily visitors distribution - Total: 1 country
  • Flag for United States of AmericaUnited States of America (81.8%)
  • Flaf icon for other countryOthers (18.2%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #23.457

LAYOUT

Doctype HTML 4.01 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How exeter.edu looks like on a mobile device such as an iPhone.

Tablet
How exeter.edu looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 21% #ffffff
  • 18% #708090
  • 13% #b0a0a0
  • 8% #f0f0f0
  • 7% #a02030
  • 6% #101010
  • 6% #806060
  • 5% #705050
  • 5% #d0c0c0
  • 3% #d0d0e0
  • 3% #a09090
  • 1% #f0ffff

Text/code ratio

exeter.edu's text/code ratio is 3.87%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 3.87%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 17
  • <H3> 1
  • <H4> 0
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Phillips exeter academy exeter
<H2>
2nd level heading
The exeter difference
Admissions & financial aid
Academics
Student life
Just for you:
<H3>
3rd level heading
We’re ok with that.
Alt attributes Arrow up

We found 16 images on this website.
3 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 3 images on exeter.edu. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 2.078
  • Likes 86
  • Shares 1.871
  • Comments 121
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Registration Date 02/24/1995 25 years, 4 months, 10 days ago
Last Modified 12/14/2019 6 months, 22 days ago
Expiration Date 07/31/2019 Expired

SERVER

Server map
  • Service Provider (ISP)
  • Amazon Technologies Inc.
  • IP Address
  • 54.243.132.219
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874

OWNER

The owner's whois contact information is public.
Organization
Phillips Exeter Academy
Address
20 Main Street
City
Exeter
Zip
03833
State
NH
Country
USA
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