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SEO Report for falcon.io

December 6, 2019 4:25 PM
Desktop screen Desktop screenshot for falcon.io

SEO SCORE

Favicon for falcon.iofalcon.io
90

10 criteria passed
1 criteria to solve

PERFORMANCE OPPORTUNITIES

Fill the missing alt attributes on your images.
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OVERVIEW

• Category
Business  >  Marketing
• Online since
October 15, 2012 (explore Wayback Machine)
• Age
7 years, 8 months, 28 days
• Alexa Rank
#19.431, falcon.io is in the world's top 20.000 websites!

FREE FORM BUILDER

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SEO

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by CloudFlare, Inc. has expired on May 14, 2020.
Title Tag
Social Media Marketing Platform | Falcon.io
Length: 43 (recommended: 10 to 70)
Meta Description
Falcon is your social media marketing platform built on social analytics, community engagement and governance for Facebook, Twitter, LinkedIn, and Instagram.
Length: 157 (recommended: 50 to 160)
Google preview
Desktop Version

Social Media Marketing Platform | Falcon.io

https://falcon.io

Falcon is your social media marketing platform built on social analytics, community engagement and governance for Facebook, Twitter, LinkedIn, and Instagram.

Mobile Version

Favicon for falcon.io https://falcon.io

Social Media Marketing Platform | Falcon.io

Falcon is your social media marketing platform built on social analytics, community engagement and governance for Facebook, Twitte...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1, maximum-scale=1, user-scalable=no
robots max-snippet:-1, max-image-preview:large, max-video-preview:-1

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by falcon.io.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
LinkedIn Confidence: 87% Arrow up

LinkedIn is a business and employment-oriented social networking service that operates via websites and mobile apps.

Founded on December 28, 2002, and launched on May 5, 2003, it is mainly used for professional networking, including employers posting jobs and job seekers posting their CVs.

As of 2015, most of the company's revenue came from selling access to information about its members to recruiters and sales professionals.

As of September 2016, LinkedIn had more than 467 million accounts, out of which more than 106 million are active.

LinkedIn allows members (both workers and employers) to create profiles and "connections" to each other in an online social network which may represent real-world professional relationships.

Members can invite anyone (whether an existing member or not) to become a connection.

The "gated-access approach" (where contact with any professional requires either an existing relationship or an introduction through a contact of theirs) is intended to build trust among the service's members.

LinkedIn participated in the EU's International Safe Harbor Privacy Principles.

Twitter Confidence: 85% Arrow up

Twitter is an online news and social networking service where users post and interact with messages, "tweets," restricted to 140 characters.

Registered users can post tweets, but those who are unregistered can only read them.

Users access Twitter through its website interface, SMS or a mobile device app.

Twitter Inc. is based in San Francisco, California, United States, and has more than 25 offices around the world.

Instagram Confidence: 85% Arrow up

Instagram is a mobile photo-sharing application and service that allows users to share pictures and videos either publicly or privately on the service, as well as through a variety of other social networking platforms, such as Facebook, Twitter, Tumblr, and Flickr.

Originally, a distinctive feature was its confining of photos to a square, similar to Kodak Instamatic and Polaroid SX-70 images, in contrast to the 4:3 aspect ratio typically used by mobile-device cameras.

In August 2015, version 7.5 was released for mobile devices, allowing users to upload media captured in any aspect ratio, but not at full size.

Users can also apply various digital filters to their images.

In June 2013, Instagram added support for videos, allowing prerecorded square standard definition resolution clips of up to 15 seconds to be shared; later updates introduced support for widescreen resolutions at 360p and longer recording times for either pre-recorded (up to one minute per video, or up to 10 minutes with a multi-video post) or disappearing live videos (up to one hour).

Facebook Confidence: 84% Arrow up

Facebook is an American for-profit corporation and online social media and social networking service based in Menlo Park, California.

The Facebook website was launched on February 4, 2004, by Mark Zuckerberg, along with fellow Harvard College students and roommates, Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, and Chris Hughes.

Social media marketing Confidence: 78% Arrow up

Social media marketing is the use of social media platforms and websites to promote a product or service.

Most of these social media platforms have their own built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns.

Companies address a range of stakeholders through social media marketing including current and potential customers, current and potential employees, journalists, bloggers, and the general public.

On a strategic level, social media marketing includes the management of the implementation of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm's desired social media "culture" and "tone".

To use social media effectively, firms should learn to allow customers and Internet users to post user-generated content (e.g., online comments, product reviews, etc), also known as "earned media", rather than use marketer-prepared advertising copy.

While social media marketing is often associated with companies, as of 2016, a range of not-for-profit organizations and government organizations are engaging in social media marketing of their programs or services.

WEBSITE SPEED

falcon.io website speed is fast. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.7s

This domain loads at the median speed of 1.7 seconds.

Speed Percentile

51%

falcon.io is faster than approximately 51 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #19.431 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for falcon.io

Daily visitors by country

  • falcon.io daily visitors distribution - Total: 16 countries
  • Flag for IndiaIndia (25.0%)
  • Flag for United States of AmericaUnited States of America (31.4%)
  • Flag for Hong KongHong Kong (5.6%)
  • Flag for AustraliaAustralia (3.1%)
  • Flag for CanadaCanada (3.9%)
  • Flaf icon for other countryOthers (31%)

Traffic country ranks

Country Rank
Flag for MoroccoMorocco #11.234
Flag for IndiaIndia #8.010
Flag for EgyptEgypt #19.931
Flag for BangladeshBangladesh #14.273
Flag for TurkeyTurkey #29.033

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How falcon.io looks like on a mobile device such as an iPhone.

Tablet
How falcon.io looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 76% #f0f0f0
  • 9% #ffffff
  • 2% #f0e0e0
  • 2% #506070
  • 1% #f0c0a0
  • 1% #fffff0
  • 1% #405060
  • 1% #507080
  • 0% #f0ffff
  • 0% #f0d0c0
  • 0% #80d0e0
  • 0% #ffe0d0

Text/code ratio

falcon.io's text/code ratio is 10.08%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 10.08%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 3
  • <H2> 4
  • <H3> 5
  • <H4> 0
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
The platform for every kind of social media marketer.
Whatever you're doing, we're here to help.
The unified social media & cx management platform.
<H2>
2nd level heading
Create magical content
Manage all channels & moments
Do wonders with data
Start empowering everyone on your team.
<H3>
3rd level heading
Benefits
Support
About
Social
Contact
Alt attributes Arrow up

We found 27 images on this website.
27 ALT attributes are missing on your image tags. The issue affects 23 actual different images that could be loaded more than once in your page.

Image Image URL Occurrences
Image with missing alt attribute found on falcon.io https://www.falcon.io/wp-content/uploads/2016/05/Falcon-IO-Logo-2016-1.svg 2
Image with missing alt attribute found on falcon.io https://www.falcon.io/wp-content/uploads/2017/03/Publish-Post-Preview.jpg 1
Image with missing alt attribute found on falcon.io https://www.falcon.io/wp-content/uploads/2017/03/Publish-Status-Post.jpg 1
Image with missing alt attribute found on falcon.io https://www.falcon.io/wp-content/uploads/2017/03/Publish-Notes.jpg 1
Image with missing alt attribute found on falcon.io https://www.falcon.io/wp-content/uploads/2017/03/Publish-Cup-Markers-min.png 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 27 images on falcon.io. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 6.539
  • Likes 1.017
  • Shares 4.682
  • Comments 840
  • Pinterest iconPinterest 12
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Domain Registrar EURODNS SA
Registration Date 10/15/2012 7 years, 8 months, 28 days ago
Last Modified 11/03/2017 2 years, 8 months, 9 days ago

SERVER

Server map
  • Service Provider (ISP)
  • Cloudflare, Inc.
  • IP Address
  • 104.20.222.115
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874

BUSINESS > MARKETING COMPETITORS IN UNITED STATES

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