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Whois & Analysis for fidelity.com

Nov 16, 2019 8:16 am UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Contact Name
FMR LLC
• Organization
FMR LLC
• City
Boston
• Zip Code
02210
• State
MA
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for fidelity.com
69

8 criteria passed
3 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Domain Owner
FMR LLC See more
• Category
Personal Finance  >  Mutual Funds / ETFs  >  Investing  >  Retirement Planning
• Online since
August 31, 1996 Explore Wayback Machine
• Age
28 years, 2 months, 5 days
• Alexa Rank
#611, fidelity.com is in the world's top 1.000 websites!

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Entrust, Inc. has expired on October 5, 2021.
Title Tag
Fidelity Investments - Retirement Plans, Investing, Brokerage, Wealth Management, Financial Planning and Advice, Online Trading.
Length: 128 (recommended: 10 to 70)
Meta Description
Fidelity Investments offers Financial Planning and Advice, Retirement Plans, Wealth Management Services, Trading and Brokerage services, and a wide range of investment products including Mutual Funds, ETFs, Fixed income Bonds and CDs and much more.
Length: 248 (recommended: 50 to 160)
Google preview
Desktop Version

Fidelity Investments - Retirement Plans, Investing, Brokerage, Wealth...

https://fidelity.com

Fidelity Investments offers Financial Planning and Advice, Retirement Plans, Wealth Management Services, Trading and Brokerage services, and a wide range of investme...

Mobile Version

https://fidelity.com

Fidelity Investments - Retirement Plans, Investing, Brokerage, Wealth...

Fidelity Investments offers Financial Planning and Advice, Retirement Plans, Wealth Management Services, Trading and Brokerage ser...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by fidelity.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Fidelity Investments Confidence: 91% Arrow up

Fidelity Investments is a multinational financial services corporation based in Boston, Massachusetts.

Fixed income Confidence: 84% Arrow up

Fixed income refers to any type of investment under which the borrower or issuer is obliged to make payments of a fixed amount on a fixed schedule.

For example, the borrower may have to pay interest at a fixed rate once a year, and to repay the principal amount on maturity.

Fixed-income securities can be contrasted with equity securities - often referred to as stocks and shares - that create no obligation to pay dividends or any other form of income.

Mutual fund Confidence: 82% Arrow up

A mutual fund is a professionally managed investment fund that pools money from many investors to purchase securities.

While there is no legal definition of the term "mutual fund", it is most commonly applied to collective investment vehicles that are regulated and sold to the general public on a daily basis.

They are sometimes referred to as "investment companies" or "registered investment companies".

Hedge funds are not mutual funds; they cannot be sold to the general public and are subject to different government regulations.

Exchange-traded fund Confidence: 82% Arrow up

An exchange-traded fund (ETF) is an investment fund traded on stock exchanges, much like stocks.

An ETF holds assets such as stocks, commodities, or bonds, and trades close to its net asset value over the course of the trading day.

Most ETFs track an index, such as a stock index or bond index.

ETFs may be attractive as investments because of their low costs, tax efficiency, and stock-like features.

By 2013, ETFs were the most popular type of exchange-traded product.

Wealth management Confidence: 80% Arrow up

Wealth management as an investment-advisory discipline which incorporates financial planning, investment portfolio management and a number of aggregated financial services.

High-net-worth individuals (HNWIs), small-business owners and families who desire the assistance of a credentialed financial advisory specialist call upon wealth managers to coordinate retail banking, estate planning, legal resources, tax professionals and investment management.

Wealth managers can have backgrounds as independent Chartered Financial Consultants, Certified Financial Planners or Chartered Financial Analysts (in the United States), Chartered Strategic Wealth Professionals (in Canada), Chartered Financial Planners (in the UK), or any credentialed (such as MBA) professional money managers who work to enhance the income, growth and tax-favored treatment of long-term investors.

WEBSITE SPEED

fidelity.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.7s

This domain loads at the median speed of 1.7 seconds.

Speed Percentile

52%

fidelity.com is faster than approximately 52 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #611 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • fidelity.com daily visitors distribution - Total: 5 countries
  • Flag for United States of AmericaUnited States of America (92.3%)
  • Flaf icon for other countryOthers (7.7%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #11.900
Flag for United States of AmericaUnited States of America #141
Flag for ChileChile #1.030
Flag for CanadaCanada #1.502
Flag for JapanJapan #7.636

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How fidelity.com looks like on a mobile device such as an iPhone.

Tablet
How fidelity.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 48% #ffffff
  • 28% #f0f0f0
  • 5% #508000
  • 2% #fffff0
  • 2% #608010
  • 1% #f0ffff
  • 1% #f0fff0
  • 1% #709020
  • 1% #f0e0e0
  • 1% #b0c0d0
  • 1% #a0b070
  • 1% #80a0d0

Text/code ratio

fidelity.com's text/code ratio is 14.83%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 14.83%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 11
  • <H3> 9
  • <H4> 0
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Achieve more when you pay less
<H2>
2nd level heading
Why invest with fidelity
Get your retirement score in 60 seconds
ınvestment advisory offerings to help fit your needs
Our straightforward and transparent offerings
Whatever you're investing for, we can help
<H3>
3rd level heading
Planning and advice
Straightforward pricing
Robust investing tools
Digital investing & advice
Wealth management
Alt attributes Arrow up

We found 37 images on this website.
25 ALT attributes are missing on your image tags. The issue affects 6 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 25 images on fidelity.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 7.228
  • Likes 1.732
  • Shares 3.791
  • Comments 1.705

DOMAIN REGISTRAR

Domain Registrar CSC CORPORATE DOMAINS, INC.
Registration Date 08/31/1996 28 years, 2 months, 5 days ago
Last Modified 08/26/2019 5 years, 2 months, 11 days ago
Expiration Date 08/30/2020 Expired
Nameservers Arrow up
Host IP Address Country
a4.nstld.com 209.112.113.33 Flag for NetherlandsNetherlands
l4.nstld.com 209.112.113.33 Flag for NetherlandsNetherlands
fidns3.fidelity.com 192.223.170.166 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Fidelity Investments
  • IP Address
  • 155.199.80.173
  • Country
  • Flag for United StatesUnited States
  • Region
  • Massachusetts , Boston
  • Latitude and Longitude
  • 42.3514 : -71.0538
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