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SEO Report for fidelitycharitable.org

December 4, 2019 9:08 AM
Desktop screen Desktop screenshot for fidelitycharitable.org
79

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your meta description eloquent and appealing, neither too short nor too long.
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Fill the missing alt attributes on your images.
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OVERVIEW

• Category
Society
• Online since
• Age
9 years, 1 month, 23 days
• Alexa Rank
#226.465, fidelitycharitable.org is in the world's top 1 million websites

FREE FORM BUILDER

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SEO

SSL Certificate
Great, this website is SSL secured (HTTPS).
The certificate issued by Entrust, Inc. is valid from April 12, 2019 to April 13, 2021.
Title Tag
Fidelity Charitable Donor-Advised Fund
Length: 38 (recommended: 10 to 70)
Meta Description
We are the largest donor-advised fund program in the US offering creative giving solutions and specialized services to best fit your charitable giving and philanthropic strategy. Begin supporting your favorite charities and qualify for a tax deduction with one donation – that’s charitable giving made simple and smarter. Establish your Giving Account today!
Length: 362 (recommended: 50 to 160)
Google preview
Desktop Version

Fidelity Charitable Donor-Advised Fund

https://fidelitycharitable.org

We are the largest donor-advised fund program in the US offering creative giving solutions and specialized services to best fit your charitable giving and philanthro...

Mobile Version

Favicon for fidelitycharitable.org https://fidelitycharitable.org

Fidelity Charitable Donor-Advised Fund

We are the largest donor-advised fund program in the US offering creative giving solutions and specialized services to best fit yo...

Encoding
Great, language/character encoding is specified: utf-8
URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width,initial-scale=1.0,maximum-scale=1.0,user-scalable=no,height=device-height
robots index

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by fidelitycharitable.org.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Donor-advised fund Confidence: 89% Arrow up

In the United States, a donor-advised fund is a charitable giving vehicle administered by a public charity created to manage charitable donations on behalf of organizations, families, or individuals.

To participate in a donor-advised fund, a donating individual or organization opens an account in the fund and deposits cash, securities, or other financial instruments.

They surrender ownership of anything they put in the fund, but retain advisory privileges over how their account is invested, and how it distributes money to charities.

Tax deduction Confidence: 77% Arrow up

Tax deduction is a reduction of income that is able to be taxed, and is commonly a result of expenses, particularly those incurred to produce additional income.

The difference between deductions, exemptions and credit is that deductions and exemptions both reduce taxable income, while credits reduce tax.

Charity (practice) Confidence: 71% Arrow up

The practice of charity means the voluntary giving of help to those in need, as a humanitarian act.

Etymology.

Philanthropy Confidence: 69% Arrow up

Philanthropy (from Greek) means etymologically, the love of humanity, in the sense of caring, nourishing, developing, and enhancing what it means to be human.

In this meaning, it involves both the benefactor in their identifying and exercising their values, and the beneficiary in their receipt and benefit from the service or goods provided.

A conventional modern definition is "private initiatives, for the public good, focusing on quality of life," which combines an original humanistic tradition with a social scientific aspect developed in the 20th century.

The definition also serves to contrast philanthropy with business endeavors, which are private initiatives for private good, e.g., focusing on material gain, and with government endeavors, which are public initiatives for public good, e.g., focusing on provision of public services.

A person who practices philanthropy is called a philanthropist.

Donation Confidence: 68% Arrow up

A donation is a gift given by physical or legal persons, typically for charitable purposes and/or to benefit a cause.

A donation may take various forms, including cash offering, services, new or used goods including clothing, toys, food, and vehicles.

It also may consist of emergency, relief or humanitarian aid items, development aid support, and can also relate to medical care needs as i.e. blood or organs for transplant.

Charitable gifts of goods or services are also called gifts in kind.

WEBSITE SPEED

fidelitycharitable.org website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.6s

This domain loads at the median speed of 1.6 seconds.

Speed Percentile

58%

fidelitycharitable.org is faster than approximately 58 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #226.465 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for fidelitycharitable.org

Daily visitors by country

  • fidelitycharitable.org daily visitors distribution - Total: 1 country
  • Flag for United States of AmericaUnited States of America (80.8%)
  • Flaf icon for other countryOthers (19.2%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #58.766

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How fidelitycharitable.org looks like on a mobile device such as an iPhone.

Tablet
How fidelitycharitable.org looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 50% #f0f0f0
  • 23% #ffffff
  • 5% #802060
  • 2% #fff0f0
  • 1% #f0f0ff
  • 1% #705030
  • 1% #f0f0e0
  • 1% #f0ffff
  • 1% #604020
  • 1% #806050
  • 1% #c0b0a0
  • 1% #803070

Text/code ratio

fidelitycharitable.org's text/code ratio is 4.60%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 4.60%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 4
  • <H3> 0
  • <H4> 5
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Be strategic and give smarter
<H2>
2nd level heading
Give more. save more.
How it works
ıs a donor-advised fund right for you?
Benefits for you
<H4>
4th level heading
Support any charity
Get one tax receipt
Donate cash, stocks and more
Grow your donation
Thank you! you are on your way to making more of a difference.
Alt attributes Arrow up

We found 15 images on this website.
10 ALT attributes are missing on your image tags. The issue affects 6 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 10 images on fidelitycharitable.org. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

You're doing quiet good on social media!

Social shares are a key signal, among many others, that search engines use to evaluate the rankings of a website. Asking people to share your pages, adding visible social share buttons and make great quality content are 3 of the most powerful ways to grow your social presence.

  • Facebook iconFacebook
  • Total Engagement 632
  • Likes 175
  • Shares 384
  • Comments 73
  • Pinterest iconPinterest 1
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Domain Registrar CSC CORPORATE DOMAINS, INC.
Registration Date 06/15/2011 9 years, 1 month, 23 days ago
Last Modified 06/10/2019 1 year, 1 month, 28 days ago
Nameservers Arrow up
Host IP Address Country
a8-64.akam.net 2.16.40.64 Flag for United StatesUnited States
a3-67.akam.net 96.7.49.67 Flag for United StatesUnited States
a9-65.akam.net 184.85.248.65 Flag for United StatesUnited States

SERVER

Server map
  • Service Provider (ISP)
  • Akamai Technologies
  • IP Address
  • 23.65.196.68
  • Country
  • Flag for FranceFrance
  • Region
  • Île-de-France , Paris
  • Latitude and Longitude
  • 48.8566 : 2.35222

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