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Whois & Analysis for findation.com

Dec 14, 2019 9:32 pm UTC

DOMAIN OWNER WHOIS

ⓘ The owner's whois contact information is public.
• Contact Name
Kate Morris
• Organization
Kate Morris
• Address
Findation Level 1, 421 High St
• City
Northcote
• Zip Code
3070
• State
VIC
• Country Code
AU
• Phone Number
Show phone
• Email
Show email
• Domain Registrar
NetRegistry Pty Ltd.
See Domain Dates and Nameservers
See Server Details
Desktop screen Desktop screenshot for findation.com

SEO SCORE

findation.com
Make your link ↑ do-follow
76

✅ 8 criteria passed
❌ 3 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your title tag clear, concise and include your most important keywords.
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Set a meta content-type (or meta charset) for your website.
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OVERVIEW

• Domain Owner
Kate Morris See more
• Category
Style & Fashion  >  Beauty
• Online since
March 10, 2012 Explore Wayback Machine
• Age
12 years, 8 months
• Alexa Rank
#222.833, findation.com is in the world's top 1 million websites

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TECHNICAL SEO & SECURITY

❌ SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Amazon has expired on April 30, 2020.
❌ Title Tag
Findation.com | Foundation color matching for MAC, Revlon, Makeup Forever and more
Length: 82 (recommended: 10 to 70)
✅ Meta Description
Findation.com finds your perfect foundation color match in all liquid, mineral, loose and pressed foundations.
Length: 110 (recommended: 50 to 160)
ⓘ Google preview
Desktop Version

Findation.com | Foundation color matching for MAC, Revlon,...

https://findation.com

Findation.com finds your perfect foundation color match in all liquid, mineral, loose and pressed foundations.

Mobile Version

https://findation.com

Findation.com | Foundation color matching for MAC, Revlon,...

Findation.com finds your perfect foundation color match in all liquid, mineral, loose and pressed foundations.

❌ Encoding
No language/character encoding is specified
❌ URL Resolve

No 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content! Not all versions of your page point to the same URL.

URL Resolved URL
http://findation.com https://findation.com:443/
https://findation.com https://findation.com/
http://www.findation.com https://www.findation.com:443/
https://www.findation.com https://www.findation.com/
✅ Robots.txt
https://findation.com/robots.txt
✅ URL Parameters
Great, the domain URLs look clean.
Attribute Value
ⓘ viewport width=device-width, initial-scale=1

SEMANTIC ANALYSIS

ⓘ The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by findation.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Revlon Confidence: 89% Arrow up

Revlon, Inc. is an American multinational cosmetics, skin care, fragrance, and personal care company founded in 1932 and based in New York City.
Cosmetics Confidence: 71% Arrow up

Cosmetics, also known as make-up, are substances or products used to enhance or alter the appearance or fragrance of the body.

Many cosmetics are designed for use of applying to the face and hair.

They are generally mixtures of chemical compounds; some being derived from natural sources (such as coconut oil), and some being synthetics.

Common cosmetics include lipstick, mascara, eye shadow, foundation, rouge, skin cleansers and skin lotions, shampoo, hairstyling products (gel, hair spray, etc), perfume and cologne.
MAC Cosmetics Confidence: 71% Arrow up

MAC Cosmetics, stylized as M·A·C, is a cosmetics manufacturer founded in Toronto in 1984 by Frank Toskan and Frank Angelo.

The company is headquartered in New York City and became part of the Estée Lauder Companies in 1998.

MAC is an abbreviation for Make-up Art Cosmetics.
Mineral Confidence: 69% Arrow up

A mineral is a naturally occurring chemical compound, usually of crystalline form and abiogenic in origin.

A mineral has one specific chemical composition, whereas a rock can be an aggregate of different minerals or mineraloids.

The study of minerals is called mineralogy.
Foundation (cosmetics) Confidence: 69% Arrow up

Foundation is a skin coloured makeup applied to the face to create an even, uniform colour to the complexion, to cover flaws and, sometimes, to change the natural skintone.

Some foundations also function as a moisturizer, sunscreen, astringent or base layer for more complex cosmetics.

Foundation applied to the body is generally referred to as "body painting.".

WEBSITE SPEED

✅ findation.com website speed is fast. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.7s

This domain loads at the median speed of 1.7 seconds.

Speed Percentile

52%

findation.com is faster than approximately 52 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

ⓘ This website is ranked #222.833 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • findation.com daily visitors distribution - Total: 2 countries
  • Flag for United States of AmericaUnited States of America (52.4%)
  • Flag for KenyaKenya (7.5%)
  • Flaf icon for other countryOthers (40.1%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #130.498
Flag for KenyaKenya #6.603

LAYOUT

ⓘ Doctype HTML5 Arrow ⓘ Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How findation.com looks like on a mobile device such as an iPhone.

Tablet
How findation.com looks like on a tablet such as an iPad.

Main colors used

ⓘ These are the main HTML color codes used by this website. Arrow
  • 43% #000000
  • 32% #ffffff
  • 10% #ffe0c0
  • 4% #f0d0c0
  • 2% #fff0e0
  • 1% #f0e0d0
  • 1% #e0c0b0
  • 1% #fffff0
  • 1% #d0b0a0
  • 1% #c0a090
  • 1% #4070a0
  • 1% #f0b080

Text/code ratio

ⓘ findation.com's text/code ratio is 17.11%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 17.11%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

✅ Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 1
  • <H3> 5
  • <H4> 1
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Findation
<H2>
2nd level heading
Your existing foundations/concealers
<H3>
3rd level heading
Tips for best results when using findation.com:
Are you sure?
Step 1:
Step 2:
Step 3:
<H4>
4th level heading
We'll calculate your matches based on youusing:
✅ Alt attributes Arrow up

We found 0 images on this website.
Great, 0 ALT attributes are missing on your image tags.

SOCIAL MEDIA PRESENCE

✅ This is an overview of your homepage shares on social networks.

Congratulations, your website is highly shared on social media! It's an excellent signal for your overall SEO strategy.

  • Facebook iconFacebook
  • Total Engagement 11.324
  • Likes 5.348
  • Shares 2.943
  • Comments 3.033

DOMAIN REGISTRAR

ⓘ Domain Registrar NETREGISTRY PTY LTD.
ⓘ Registration Date 03/10/2012 12 years, 8 months ago
ⓘ Last Modified 02/07/2019 5 years, 9 months, 2 days ago
ⓘ Expiration Date 03/10/2020 Expired
Nameservers Arrow up
Host IP Address Country
ns1.dnsimple.com 162.159.24.4 Flag for United StatesUnited States
ns2.dnsimple.com 162.159.25.4 Flag for United StatesUnited States
ns3.dnsimple.com 162.159.26.4 Flag for United StatesUnited States
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SERVER DETAILS

Server map
  • ⓘ Service Provider (ISP)
  • Amazon.com, Inc.
  • ⓘ IP Address
  • 54.153.227.232
  • ⓘ Country
  • Flag for AustraliaAustralia
  • ⓘ Region
  • New South Wales , Sydney
  • ⓘ Latitude and Longitude
  • -33.8591 : 151.2002
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