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Whois & Analysis for firstdata.com

Dec 18, 2019 5:22 pm UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Organization
First Data Corporation
• Address
7305 Pacific Street
• City
Omaha
• Zip Code
68114
• State
NE
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for firstdata.com
55

7 criteria passed
4 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Domain Owner
First Data Corporation See more
• Category
Business  >  Personal Finance  >  Credit / Debit & Loans  >  Green Solutions  >  Marketing  >  Business Software
• Online since
April 14, 1995 Explore Wayback Machine
• Age
29 years, 7 months, 8 days
• Alexa Rank
#11.321, firstdata.com is in the world's top 20.000 websites!

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by DigiCert Inc has expired on February 15, 2020.
Title Tag
Merchant Services Processor for All-Size Merchants | First Data
Length: 63 (recommended: 10 to 70)
Meta Description
First Data is the #1 merchant services acquirer providing payment processing solutions for small/large businesses and financial institutions.
Length: 141 (recommended: 50 to 160)
Google preview
Desktop Version

Merchant Services Processor for All-Size Merchants | First Data

https://firstdata.com

First Data is the #1 merchant services acquirer providing payment processing solutions for small/large businesses and financial institutions.

Mobile Version

https://firstdata.com

Merchant Services Processor for All-Size Merchants | First Data

First Data is the #1 merchant services acquirer providing payment processing solutions for small/large businesses and financial in...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

No 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content! Not all versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1, maximum-scale=1.0, minimum-scale=1.0
viewport width=device-width, initial-scale=1

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by firstdata.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
First Data Confidence: 78% Arrow up

First Data Corporation is a global payment technology solutions company headquartered in Atlanta, Georgia, United States.

The company's STAR interbank network offers PIN-secured debit acceptance at ATM and retail locations.

Payment processor Confidence: 75% Arrow up

A payment processor is a company (often a third party) appointed by a merchant to handle transactions from various channels such as credit cards and debit cards for merchant acquiring banks.

They are usually broken down into two types: front-end and back-end.

Merchant services Confidence: 74% Arrow up

Merchant services is a broad category of financial services intended for use by businesses.

In its most specific use, it usually refers to merchant processing services that enables a business to accept a transaction payment through a secure (encrypted) channel using the customer's credit card or debit card or NFC/RFID enabled device.

More generally, the term may include:

Merchant account Confidence: 73% Arrow up

A merchant account is a type of bank account that allows businesses to accept payments in multiple ways, typically debit or credit cards.

A merchant account is established under an agreement between an acceptor and a merchant acquiring bank for the settlement of payment card transactions.

In some cases a payment processor, independent sales organization (ISO), or member service provider (MSP) is also a party to the merchant agreement.

Whether a merchant enters into a merchant agreement directly with an acquiring bank or through an aggregator, the agreement contractually binds the merchant to obey the operating regulations established by the card associations.

Financial institution Confidence: 72% Arrow up

In finance and economics, a financial institution is an institution that provides financial services for its clients or members.

One of the most important financial services provided by a financial institution is acting as a financial intermediary.

Most financial institutions are regulated by the government.

WEBSITE SPEED

firstdata.com website speed is slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

0.7s

This domain loads at the median speed of 0.7 seconds.

Speed Percentile

89%

firstdata.com is faster than approximately 89 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #11.321 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • firstdata.com daily visitors distribution - Total: 5 countries
  • Flag for IndiaIndia (4.7%)
  • Flag for United States of AmericaUnited States of America (84.6%)
  • Flaf icon for other countryOthers (10.7%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #18.774
Flag for SingaporeSingapore #10.918
Flag for United States of AmericaUnited States of America #2.021
Flag for ColombiaColombia #10.436
Flag for CanadaCanada #12.636

LAYOUT

Doctype HTML 4.01 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How firstdata.com looks like on a mobile device such as an iPhone.

Tablet
How firstdata.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 47% #b0b0b0
  • 15% #004060
  • 7% #303040
  • 6% #003040
  • 5% #003050
  • 3% #707060
  • 3% #808060
  • 3% #ff6000
  • 2% #808070
  • 2% #909070
  • 1% #90a0b0
  • 1% #4090c0

Text/code ratio

firstdata.com's text/code ratio is 7.30%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 7.30%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 3
  • <H2> 27
  • <H3> 9
  • <H4> 1
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Our top pos systems for merchants
A transformative suite of solutions for enterprise
Financial services technology and security solutions.
<H2>

For a better readability, only the first 20 <H2> tags are shown below.

2nd level heading
Simple, safe and rewarding payments
Seeing into the future
Serving your business
Experience better ecommerce credit card processing gift cards data security check acceptance
Clover station
<H3>
3rd level heading
Small business is mighty big business
ınsights
Rewards
Gift cards
Commerce connected ınnovatıon
<H4>
4th level heading
Meet and exceed your customer expectations.
Alt attributes Arrow up

We found 39 images on this website.
5 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 5 images on firstdata.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

It's a good start.

You should focus on obtaining more social shares to improve your overall SEO strategy. Check out these tips to build a better social media presence.

  • Facebook iconFacebook
  • Total Engagement 79
  • Likes 0
  • Shares 79
  • Comments 0

DOMAIN REGISTRAR

Domain Registrar CSC CORPORATE DOMAINS, INC.
Registration Date 04/14/1995 29 years, 7 months, 8 days ago
Last Modified 07/12/2018 6 years, 4 months, 9 days ago
Expiration Date 04/15/2020 Expired
Nameservers Arrow up
Host IP Address Country
dns4.p07.nsone.net 198.51.45.71 Flag for United StatesUnited States
dns2.p07.nsone.net 198.51.45.7 Flag for United StatesUnited States
ns2.p10.dynect.net 204.13.250.10 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Amazon.com, Inc.
  • IP Address
  • 13.248.157.248
  • Country
  • Flag for United StatesUnited States
  • Region
  • Washington , Seattle
  • Latitude and Longitude
  • 47.6223 : -122.336
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