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Whois & Analysis for fisher-price.com

Nov 23, 2019 7:00 am UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
Desktop screen Desktop screenshot for fisher-price.com
72

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Domain Owner
Private
• Category
Family & Parenting  >  Parenting - K-6 Kids  >  Babies & Toddlers
• Online since
• Age
29 years, 5 months, 28 days
• Alexa Rank
#68.660, fisher-price.com is in the world's top 100.000 websites!

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by DigiCert Inc has expired on February 26, 2020.
Title Tag
Fisher-Price US | Baby Gear and Toys | Home
Length: 43 (recommended: 10 to 70)
Meta Description
Welcome to the official Fisher-Price® site! Shop our collection of baby gear and infant, toddler and preschool toys to find great gift ideas for any occasion.
Length: 159 (recommended: 50 to 160)
Google preview
Desktop Version

Fisher-Price US | Baby Gear and Toys | Home

https://fisher-price.com

Welcome to the official Fisher-Price® site! Shop our collection of baby gear and infant, toddler and preschool toys to find great gift ideas for any occasion.

Mobile Version

https://fisher-price.com

Fisher-Price US | Baby Gear and Toys | Home

Welcome to the official Fisher-Price® site! Shop our collection of baby gear and infant, toddler and preschool toys to find great...

Encoding
Great, language/character encoding is specified: utf-8
Hreflang Tags
Alternate URL Hreflang
https://www.fisher-price.com/en-us en
URL Resolve
URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1, maximum-scale=1,user-scalable=0

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by fisher-price.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Fisher-Price Confidence: 87% Arrow up

Fisher-Price is an American company that produces toys for children, headquartered in East Aurora, New York.

Fisher-Price has been a wholly owned subsidiary of Mattel since 1993.

Infant Confidence: 72% Arrow up

An infant (from the Latin word infans, meaning "unable to speak" or "speechless") is the more formal or specialised synonym for "baby", the very young offspring of a human or other animal.

Preschool Confidence: 71% Arrow up

A preschool (also nursery school, pre-primary school, kindergarten outside the US and UK) is an educational establishment or learning space offering early childhood education to children, usually between the ages of three and five, prior to the commencement of compulsory education at primary school.

They may be privately operated or government run, and one option is to subsidize the costs.

Toy Confidence: 69% Arrow up

A toy is an item that is generally used for children's play.

Playing with toys is supposed to be an enjoyable means of training young children for life in society.

Different materials like wood, clay, paper, and plastic are used to make toys.

Many items are designed to serve as toys, but goods produced for other purposes can also be used.

For instance, a small child may fold an ordinary piece of paper into an airplane shape and "fly it.".

Toddler Confidence: 68% Arrow up

A toddler is a child 12 to 36 months old.

The toddler years are a time of great cognitive, emotional and social development.

The word is derived from "to toddle", which means to walk unsteadily, like a child of this age.

WEBSITE SPEED

fisher-price.com website speed is slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

2.3s

This domain loads at the median speed of 2.3 seconds.

Speed Percentile

35%

fisher-price.com is faster than approximately 35 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #68.660 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • fisher-price.com daily visitors distribution - Total: 6 countries
  • Flag for IndiaIndia (7.0%)
  • Flag for TurkeyTurkey (4.9%)
  • Flag for United States of AmericaUnited States of America (47.9%)
  • Flaf icon for other countryOthers (40.2%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #71.739
Flag for TurkeyTurkey #21.532
Flag for Russian FederationRussian Federation #92.773
Flag for United States of AmericaUnited States of America #31.288
Flag for ColombiaColombia #10.490

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How fisher-price.com looks like on a mobile device such as an iPhone.

Tablet
How fisher-price.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 29% #70d0e0
  • 18% #f0f0f0
  • 16% #50b040
  • 6% #ffffff
  • 4% #f0e0d0
  • 3% #60c0d0
  • 3% #0070c0
  • 2% #50a0b0
  • 2% #c0e0f0
  • 1% #50b0c0
  • 1% #f0ffff
  • 1% #e0b090

Text/code ratio

fisher-price.com's text/code ratio is 3.01%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 3.01%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 12
  • <H3> 0
  • <H4> 5
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
Linkimals™ (3)
Holiday gift guide (2)
Let's be kids
Wonder makers™
Pretend play
<H4>
4th level heading
Customer servıce
More from fısher-prıce
Legal & cookıes
Select a country
Let's keep ın touch!
Alt attributes Arrow up

We found 118 images on this website.
6 ALT attributes are missing on your image tags. The issue affects 5 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 6 images on fisher-price.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 2.001
  • Likes 92
  • Shares 1.874
  • Comments 35

DOMAIN REGISTRAR

Domain Registrar MARKMONITOR, INC.
Registration Date 05/09/1995 29 years, 5 months, 28 days ago
Last Modified 04/08/2019 5 years, 6 months, 29 days ago
Expiration Date 05/09/2020 Expired
Nameservers Arrow up
Host IP Address Country
ns1.markmonitor.com 64.124.69.50 Flag for United StatesUnited States
ns5.markmonitor.com 162.88.61.17 Flag for United StatesUnited States
ns2.markmonitor.com 162.88.60.13 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • SWITCH, LTD
  • IP Address
  • 156.20.172.22
  • Country
  • Flag for United StatesUnited States
  • Region
  • Nevada , Las Vegas
  • Latitude and Longitude
  • 36.1699 : -115.14
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