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Whois & Analysis for forddirect.com

Nov 24, 2019 5:17 am UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
Desktop screen Desktop screenshot for forddirect.com
69

8 criteria passed
3 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your title tag clear, concise and include your most important keywords.
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Make all versions of your website point to the same URL.
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OVERVIEW

• Domain Owner
Private
• Category
Business  >  Marketing
• Online since
• Age
26 years, 3 months, 16 days
• Alexa Rank
#157.068, forddirect.com is in the world's top 1 million websites

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by GoDaddy.com, Inc. has expired on March 22, 2020.
Title Tag
FordDirect
Length: 10 (recommended: 10 to 70)
Meta Description
FordDirect brings together the worlds of digital, data and technology to deliver best-in-class marketing and advertising solutions to Ford and Lincoln dealers.
Length: 159 (recommended: 50 to 160)
Google preview
Desktop Version

FordDirect

https://forddirect.com

FordDirect brings together the worlds of digital, data and technology to deliver best-in-class marketing and advertising solutions to Ford and Lincoln dealers.

Mobile Version

https://forddirect.com

FordDirect

FordDirect brings together the worlds of digital, data and technology to deliver best-in-class marketing and advertising solutions...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

No 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content! Not all versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by forddirect.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Ford Motor Company Confidence: 72% Arrow up

The Ford Motor Company (commonly referred to simply as "Ford") is an American multinational automaker headquartered in Dearborn, Michigan, a suburb of Detroit.

It was founded by Henry Ford and incorporated on June 16, 1903.

The company sells automobiles and commercial vehicles under the Ford brand and most luxury cars under the Lincoln brand.

Ford also owns Brazilian SUV manufacturer, Troller, and Australian performance car manufacturer FPV.

In the past, it has also produced tractors and automotive components.

Ford owns an 8% stake in Aston Martin of the United Kingdom, and a 49% stake in Jiangling of China.

It also has a number of joint-ventures, one in China (Changan Ford), one in Taiwan (Ford Lio Ho), one in Thailand (AutoAlliance Thailand), one in Turkey (Ford Otosan), and one in Russia (Ford Sollers).

It is listed on the New York Stock Exchange and is controlled by the Ford family, although they have minority ownership (but majority of the voting power).

Lincoln Motor Company Confidence: 72% Arrow up

The Lincoln Motor Company (also known simply as Lincoln) is a division of the U.S.-based Ford Motor Company that sells luxury vehicles under the Lincoln brand.

Founded in 1917 by Henry M.

Leland, Lincoln has been a subsidiary of Ford since 1922.

While currently sold primarily in North America, Ford introduced the Lincoln brand to China in 2014.

Lincoln vehicles are also officially sold in the Middle East and South Korea.

Advertising Confidence: 71% Arrow up

Advertising is an audio or visual form of marketing communication that employs an openly sponsored, nonpersonal message to promote or sell a product, service or idea.

Sponsors of advertising are often businesses who wish to promote their products or services.

Advertising is differentiated from public relations in that an advertiser usually pays for and has control over the message.

It is differentiated from personal selling in that the message is nonpersonal, i.e., not directed to a particular individual.

Marketing Confidence: 70% Arrow up

Marketing is the study and management of exchange relationships.

The American Marketing Association has defined marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.".

Technology Confidence: 67% Arrow

WEBSITE SPEED

forddirect.com website speed is fast. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.4s

This domain loads at the median speed of 1.4 seconds.

Speed Percentile

62%

forddirect.com is faster than approximately 62 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #157.068 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • forddirect.com daily visitors distribution - Total: 2 countries
  • Flag for United States of AmericaUnited States of America (82.0%)
  • Flag for CanadaCanada (17.0%)
  • Flaf icon for other countryOthers (2%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #31.438
Flag for CanadaCanada #17.670

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How forddirect.com looks like on a mobile device such as an iPhone.

Tablet
How forddirect.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 26% #a0a0a0
  • 10% #503020
  • 10% #807070
  • 10% #a09080
  • 9% #705050
  • 9% #ffffff
  • 7% #908070
  • 6% #604040
  • 5% #f0f0f0
  • 2% #906040
  • 1% #805030
  • 1% #506070

Text/code ratio

forddirect.com's text/code ratio is 14.09%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 14.09%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 10
  • <H3> 0
  • <H4> 6
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Weconnect. wecreate. weconvert.
<H2>
2nd level heading
Shop menu
Main navigation
Solve
ınnovate (2)
Advise
<H4>
4th level heading
We connect.
We create.
We convert.
Performance marketing
Digital retailing
Alt attributes Arrow up

We found 6 images on this website.
2 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 2 images on forddirect.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You're doing quiet good on social media!

Social shares are a key signal, among many others, that search engines use to evaluate the rankings of a website. Asking people to share your pages, adding visible social share buttons and make great quality content are 3 of the most powerful ways to grow your social presence.

  • Facebook iconFacebook
  • Total Engagement 787
  • Likes 0
  • Shares 787
  • Comments 0

DOMAIN REGISTRAR

Domain Registrar GODADDY.COM, LLC
Registration Date 07/20/1998 26 years, 3 months, 16 days ago
Last Modified 05/08/2019 5 years, 5 months, 29 days ago
Expiration Date 01/07/2021 Expired
Nameservers Arrow up
Host IP Address Country
dns005.ford.com 136.8.33.21 Flag for United KingdomUnited Kingdom
dns006.ford.com 136.8.2.91 Flag for AustraliaAustralia
extdns001.ford.com 136.2.17.19 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Microsoft Corporation
  • IP Address
  • 13.82.197.2
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874
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