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Email marketing is the act of sending a commercial message, typically to a group of people, using email.

In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

It usually involves using email to send advertisements, request business, or solicit sales or donations, and is meant to build loyalty, trust, or brand awareness.

Marketing emails can be sent to a purchased lead list or a current customer database.

The term usually refers to sending email messages with the purpose of enhancing a merchant's relationship with current or previous customers, encouraging customer loyalty and repeat business, acquiring new customers or convincing current customers to purchase something immediately, and sharing third-party ads.

Reuters is an international news agency headquartered in London, United Kingdom.

It is a division of Thomson Reuters.

Until 2008, the Reuters news agency formed part of an independent company, Reuters Group plc, which was also a provider of financial market data.

Since the acquisition of Reuters Group by the Thomson Corporation in 2008, the Reuters news agency has been a part of Thomson Reuters, making up the media division.

Reuters transmits news in English, French, German, Italian, Spanish, Portuguese, Russian, Urdu, Arabic, Japanese, Korean, and Chinese.

It was established in 1851.

A brand is a name, term, design, symbol, or other feature that distinguishes an organization or product from its rivals in the eyes of the customer.

Brands are used in business, marketing, and advertising.

Name brands are sometimes distinguished from generic or store brands.

An Internet service provider (ISP) is an organization that provides services for accessing, using, or participating in the Internet.

Internet service providers may be organized in various forms, such as commercial, community-owned, non-profit, or otherwise privately owned.

A database is an organized collection of data, stored and accessed electronically.

Database designers typically organize the data to model aspects of reality in a way that supports processes requiring information, such as (for example) modelling the availability of rooms in hotels in a way that supports finding a hotel with vacancies.