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Whois & Analysis for ft.com

Nov 30, 2019 12:20 pm UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Contact Name
The Financial Times Limited
• Organization
The Financial Times Limited
• Address
Number One Southwark Bridge
• City
London
• Zip Code
SE1 9HL
• State
ENG
• Country Code
GB
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for ft.com
90

10 criteria passed
1 criteria to solve

PERFORMANCE OPPORTUNITIES

Fill the missing alt attributes on your images.
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OVERVIEW

• Domain Owner
The Financial Times Limited See more
• Category
News / Weather / Information
• Online since
November 30, 1994 Explore Wayback Machine
• Age
29 years, 11 months, 11 days
• Alexa Rank
#1.855, ft.com is in the world's top 2.000 websites!

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Guest Posting Rocket

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by GlobalSign nv-sa has expired on April 23, 2020.
Title Tag
Financial Times
Length: 15 (recommended: 10 to 70)
Meta Description
News, analysis and comment from the Financial Times, the world's leading global business publication
Length: 100 (recommended: 50 to 160)
Google preview
Desktop Version

Financial Times

https://ft.com

News, analysis and comment from the Financial Times, the world's leading global business publication

Mobile Version

https://ft.com

Financial Times

News, analysis and comment from the Financial Times, the world's leading global business publication

Encoding
Great, language/character encoding is specified: utf-8
Hreflang Tags
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0
robots max-snippet:200, max-image-preview:large

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by ft.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Financial Times Confidence: 86% Arrow up

The Financial Times (FT) is an English-language international daily newspaper with a special emphasis on business and economic news.

Globalization Confidence: 69% Arrow up

Globalization or globalisation (see spelling differences) is the action or procedure of international integration arising from the interchange of world views, products, ideas, and other aspects of culture.

Advances in transportation (such as the steam locomotive, steamship, jet engine, and container ships) and in telecommunications infrastructure (including the rise of the telegraph and its modern offspring, the Internet and mobile phones) have been major factors in globalization, generating further interdependence of economic and cultural activities.

Business Confidence: 68% Arrow
Times-News (Hendersonville, North Carolina) Confidence: 67% Arrow
Publication Confidence: 61% Arrow

WEBSITE SPEED

ft.com website speed is fast. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.4s

This domain loads at the median speed of 1.4 seconds.

Speed Percentile

63%

ft.com is faster than approximately 63 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #1.855 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • ft.com daily visitors distribution - Total: 20 countries
  • Flag for IndiaIndia (7.6%)
  • Flag for United States of AmericaUnited States of America (26.0%)
  • Flag for Hong KongHong Kong (3.2%)
  • Flaf icon for other countryOthers (63.2%)

Traffic country ranks

Country Rank
Flag for Viet NamViet Nam #2.389
Flag for IndiaIndia #1.942
Flag for EgyptEgypt #3.173
Flag for SingaporeSingapore #391
Flag for TurkeyTurkey #5.617

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How ft.com looks like on a mobile device such as an iPhone.

Tablet
How ft.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 40% #fff0e0
  • 18% #000000
  • 15% #f0e0d0
  • 8% #d0c0b0
  • 4% #e0d0c0
  • 3% #f0f0e0
  • 2% #10c0d0
  • 2% #f0e0e0
  • 2% #20b0c0
  • 1% #b0e0e0
  • 1% #fffff0
  • 1% #70d0d0

Text/code ratio

ft.com's text/code ratio is 3.59%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 3.59%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 13
  • <H3> 4
  • <H4> 0
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Financial times home
<H2>
2nd level heading
Cookies on ft sites
Fastft
The best of ft weekend
Us news
Opinion
<H3>
3rd level heading
Support
Legal & privacy
Services
Tools
Alt attributes Arrow up

We found 38 images on this website.
35 ALT attributes are missing on your image tags.

Image Image URL Occurrences
Image with missing alt attribute found on ft.com https://www.ft.com/__origami/service/image/v2/images/raw/http%3A%2F%2Fprod-upp-image-read.ft.com%2Fc... 1
Image with missing alt attribute found on ft.com https://www.ft.com/__origami/service/image/v2/images/raw/http%3A%2F%2Fprod-upp-image-read.ft.com%2F0... 1
Image with missing alt attribute found on ft.com https://www.ft.com/__origami/service/image/v2/images/raw/http%3A%2F%2Fprod-upp-image-read.ft.com%2Fa... 1
Image with missing alt attribute found on ft.com https://www.ft.com/__origami/service/image/v2/images/raw/http%3A%2F%2Fprod-upp-image-read.ft.com%2Fa... 1
Image with missing alt attribute found on ft.com https://www.ft.com/__origami/service/image/v2/images/raw/http%3A%2F%2Fprod-upp-image-read.ft.com%2F0... 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 35 images on ft.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

Congratulations, your website is highly shared on social media! It's an excellent signal for your overall SEO strategy.

  • Facebook iconFacebook
  • Total Engagement 66.028
  • Likes 16.229
  • Shares 45.938
  • Comments 3.860

DOMAIN REGISTRAR

Domain Registrar CSC CORPORATE DOMAINS, INC.
Registration Date 11/30/1994 29 years, 11 months, 11 days ago
Last Modified 12/04/2016 7 years, 11 months, 6 days ago
Expiration Date 11/29/2021 Expired
Nameservers Arrow up
Host IP Address Country
ns4.p23.dynect.net 204.13.251.23 Flag for United StatesUnited States
ns3.p23.dynect.net 208.78.71.23 Flag for United StatesUnited States
ns2.p23.dynect.net 204.13.250.23 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Fastly
  • IP Address
  • 151.101.130.109
  • Country
  • Flag for United StatesUnited States
  • Region
  • New Jersey , Newark
  • Latitude and Longitude
  • 40.7357 : -74.1724
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