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Whois & Analysis for ftadviser.com

Jan 13, 2020 10:29 am UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Contact Name
The Financial Times Limited
• Organization
The Financial Times Limited
• Address
Number One Southwark Bridge
• City
London
• Zip Code
SE1 9HL
• State
ENG
• Country Code
GB
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for ftadviser.com
55

7 criteria passed
4 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Domain Owner
The Financial Times Limited See more
• Category
Personal Finance  >  Financial News
• Online since
January 11, 2000 Explore Wayback Machine
• Age
24 years, 3 months, 14 days
• Alexa Rank
#362.911, ftadviser.com is in the world's top 1 million websites

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by GlobalSign nv-sa has expired on August 24, 2020.
Title Tag
FTAdviser
Length: 9 (recommended: 10 to 70)
Meta Description
FTAdviser.com is an all-encompassing website dedicated to the financial intermediary market covering investments, mortgages, pensions, insurance, regulation and other key issues shaping the industry
Length: 198 (recommended: 50 to 160)
Google preview
Desktop Version

FTAdviser

https://ftadviser.com

FTAdviser.com is an all-encompassing website dedicated to the financial intermediary market covering investments, mortgages, pensions, insurance, regulation and othe...

Mobile Version

https://ftadviser.com

FTAdviser

FTAdviser.com is an all-encompassing website dedicated to the financial intermediary market covering investments, mortgages, pensi...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

Robots.txt
No robots.txt file was found on this page.
URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0
robots index, follow

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by ftadviser.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Financial intermediary Confidence: 78% Arrow up

A financial intermediary is an institution or individual that serves as a middleman for different parties in a financial transaction.

According to classical and neoclassical economics, as well as most mainstream economics, a financial intermediary is typically a bank that consolidates deposits and uses the funds to transform them into loans.

According to some heterodox economists and others, financial intermediaries simply do not exist.

Mortgage loan Confidence: 73% Arrow up

A mortgage loan, also referred to as a mortgage, is used either by purchasers of real property to raise funds to buy real estate; or alternatively by existing property owners to raise funds for any purpose, while putting a lien on the property being mortgaged.

The loan is "secured" on the borrower's property.

This means that a legal mechanism is put in place which allows the lender to take possession and sell the secured property ("foreclosure" or "repossession") to pay off the loan in the event that the borrower defaults on the loan or otherwise fails to abide by its terms.

The word mortgage is derived from a "Law French" term used by English lawyers in the Middle Ages meaning "death pledge", and refers to the pledge ending (dying) when either the obligation is fulfilled or the property is taken through foreclosure.

Investment Confidence: 71% Arrow up

To invest is to allocate money (or sometimes another resource, such as time) in the expectation of some benefit in the future.

Market (economics) Confidence: 69% Arrow up

A market is one of the many varieties of systems, institutions, procedures, social relations and infrastructures whereby parties engage in exchange.

While parties may exchange goods and services by barter, most markets rely on sellers offering their goods or services (including labor) in exchange for money from buyers.

It can be said that a market is the process by which the prices of goods and services are established.

Markets facilitate trade and enable the distribution and allocation of resources in a society.

Markets allow any trade-able item to be evaluated and priced.

A market emerges more or less spontaneously or may be constructed deliberately by human interaction in order to enable the exchange of rights (cf.

ownership) of services and goods.

Markets generally supplant gift economies and are often held in place through rules and customs, such as a booth fee, competitive pricing, source of goods for sale (local produce or stock registration), and the threat of military or police force if these rules are broken.

Pension Confidence: 69% Arrow up

A pension is a fund into which a sum of money is added during an employee's employment years, and from which payments are drawn to support the person's retirement from work in the form of periodic payments.

A pension may be a "defined benefit plan" where a fixed sum is paid regularly to a person, or a "defined contribution plan" under which a fixed sum is invested and then becomes available at retirement age.

Pensions should not be confused with severance pay; the former is usually paid in regular installments for life after retirement, while the latter is typically paid as a fixed amount after involuntary termination of employment prior to retirement.

WEBSITE SPEED

ftadviser.com website speed is slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

2.2s

This domain loads at the median speed of 2.2 seconds.

Speed Percentile

38%

ftadviser.com is faster than approximately 38 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #362.911 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • ftadviser.com daily visitors distribution - Total: 1 country
  • Flag for UkraineUkraine (3.9%)
  • Flaf icon for other countryOthers (96.1%)

Traffic country ranks

Country Rank
Flag for UkraineUkraine #57.232

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How ftadviser.com looks like on a mobile device such as an iPhone.

Tablet
How ftadviser.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 38% #ffffff
  • 13% #f0f0f0
  • 9% #004070
  • 8% #005080
  • 5% #d05030
  • 5% #003060
  • 3% #006090
  • 3% #fff0f0
  • 2% #e07040
  • 2% #f07050
  • 2% #f08060
  • 2% #f0b0a0

Text/code ratio

ftadviser.com's text/code ratio is 3.20%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 3.20%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 2
  • <H2> 6
  • <H3> 36
  • <H4> 1
  • <H5> 1
  • <H6> 0
<H1>
Top level heading
Cookies on the ft
Financial times adviser
<H2>
2nd level heading
Top stories
Most read
Highlights
Opinion
Structured cpd
<H3>

For a better readability, only the first 20 <H3> tags are shown below.

3rd level heading
Wealth manager challenges market with ‘fair’ advice fee (2)
New pension tax rules could be in place by april (2)
Thousands of savers failing to report pension tax breaches (2)
Quilter adds scheme pays function to adviser platform
Mortgage price war to continue throughout 2020
<H4>
4th level heading
Our publications
<H5>
5th level heading
Financial adviser
Alt attributes Arrow up

We found 24 images on this website.
Great, 0 ALT attributes are missing on your image tags.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You're doing quiet good on social media!

Social shares are a key signal, among many others, that search engines use to evaluate the rankings of a website. Asking people to share your pages, adding visible social share buttons and make great quality content are 3 of the most powerful ways to grow your social presence.

  • Facebook iconFacebook
  • Total Engagement 531
  • Likes 118
  • Shares 313
  • Comments 100

DOMAIN REGISTRAR

Domain Registrar CSC CORPORATE DOMAINS, INC.
Registration Date 01/11/2000 24 years, 3 months, 14 days ago
Last Modified 01/07/2020 4 years, 3 months, 18 days ago
Expiration Date 01/11/2021 Expired
Nameservers Arrow up
Host IP Address Country
ns2.p23.dynect.net 204.13.250.23 Flag for United StatesUnited States
ns1.p23.dynect.net 208.78.70.23 Flag for United StatesUnited States
ns3.p23.dynect.net 208.78.71.23 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Fastly
  • IP Address
  • 151.101.130.209
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874
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