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SEO Report for gia.edu

December 8, 2019 10:03 PM
Desktop screen Desktop screenshot for gia.edu

SEO SCORE

Favicon for gia.edugia.edu
72

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Category
Style & Fashion  >  Jewelry
• Online since
March 30, 1996 (explore Wayback Machine)
• Age
24 years, 3 months, 6 days
• Alexa Rank
#26.558, gia.edu is in the world's top 50.000 websites!
• Owner
Gemological Institute of America (See more)

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SEO

SSL Certificate
Great, this website is SSL secured (HTTPS).
The certificate issued by DigiCert Inc is valid from November 12, 2019 to July 7, 2020.
Title Tag
Gemological Institute Of America | All About Gemstones - GIA
Length: 60 (recommended: 10 to 70)
Meta Description
Established in 1931, GIA is an independent nonprofit that protects the gem and jewelry buying public through research, education and laboratory services.
Length: 153 (recommended: 50 to 160)
Google preview
Desktop Version

Gemological Institute Of America | All About Gemstones - GIA

https://gia.edu

Established in 1931, GIA is an independent nonprofit that protects the gem and jewelry buying public through research, education and laboratory services.

Mobile Version

Favicon for gia.edu https://gia.edu

Gemological Institute Of America | All About Gemstones - GIA

Established in 1931, GIA is an independent nonprofit that protects the gem and jewelry buying public through research, education a...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1, shrink-to-fit=no

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by gia.edu.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Gemological Institute of America Confidence: 89% Arrow up

The Gemological Institute of America, or GIA, is a nonprofit institute dedicated to research and education in the field of gemology and the jewelry arts.

Founded in 1931, GIA's mission is to protect all buyers and sellers of gemstones by setting and maintaining the standards used to evaluate gemstone quality.

The institute does so through research, gem identification and diamond grading services and a variety of educational programs.

Through its world-renowned library and subject experts, GIA acts as a resource of gem and jewelry information for the trade, the public and worldwide media outlets.

Gemstone Confidence: 73% Arrow up

A gemstone (also called a gem, fine gem, jewel, precious stone or semi-precious stone) is a piece of mineral crystal which, in cut and polished form, is used to make jewelry or other adornments.

However, certain rocks (such as lapis lazuli) or organic materials that are not minerals (such as amber, jet, and pearl) are also used for jewelry and are therefore often considered to be gemstones as well.

Most gemstones are hard, but some soft minerals are used in jewelry because of their luster or other physical properties that have aesthetic value.

Rarity is another characteristic that lends value to a gemstone.

Apart from jewelry, from earliest antiquity engraved gems and hardstone carvings, such as cups, were major luxury art forms.

A gem maker is called a lapidary or gemcutter; a diamond worker is a diamantaire.

Jewellery Confidence: 71% Arrow up

Jewellery or jewelry consists of small decorative items worn for personal adornment, such as brooches, rings, necklaces, earrings, and bracelets.

Jewellery may be attached to the body or the clothes, and the term is restricted to durable ornaments, excluding flowers for example.

For many centuries metal, often combined with gemstones, has been the normal material for jewellery, but other materials such as shells and other plant materials may be used.

It is one of the oldest type of archaeological artefact – with 100,000-year-old beads made from Nassarius shells thought to be the oldest known jewellery.

The basic forms of jewellery vary between cultures but are often extremely long-lived; in European cultures the most common forms of jewellery listed above have persisted since ancient times, while other forms such as adornments for the nose or ankle, important in other cultures, are much less common.

Historically, the most widespread influence on jewellery in terms of design and style have come from Asia.

Education Confidence: 69% Arrow up

Education is the process of facilitating learning, or the acquisition of knowledge, skills, values, beliefs, and habits.

Educational methods include storytelling, discussion, teaching, training, and directed research.

Education frequently takes place under the guidance of educators, but learners may also educate themselves.

Education can take place in formal or informal settings and any experience that has a formative effect on the way one thinks, feels, or acts may be considered educational.

The methodology of teaching is called pedagogy.

Laboratory Confidence: 68% Arrow

TRAFFIC

This website is ranked #26.558 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for gia.edu

Daily visitors by country

  • gia.edu daily visitors distribution - Total: 9 countries
  • Flag for IndiaIndia (31.7%)
  • Flag for United States of AmericaUnited States of America (35.4%)
  • Flag for Hong KongHong Kong (13.2%)
  • Flaf icon for other countryOthers (19.7%)

Traffic country ranks

Country Rank
Flag for Viet NamViet Nam #17.708
Flag for IndiaIndia #6.191
Flag for ThailandThailand #8.755
Flag for TurkeyTurkey #44.762
Flag for IsraelIsrael #5.643

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How gia.edu looks like on a mobile device such as an iPhone.

Tablet
How gia.edu looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 37% #101000
  • 32% #ffffff
  • 8% #101010
  • 7% #000000
  • 5% #607050
  • 3% #907040
  • 2% #708060
  • 2% #706030
  • 2% #f0f0f0
  • 1% #fffff0
  • 1% #804020
  • 0% #b08050

Text/code ratio

gia.edu's text/code ratio is 4.79%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 4.79%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 9
  • <H3> 3
  • <H4> 0
  • <H5> 4
  • <H6> 5

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
December birthstone (3)
New gems & gemology ıssue (3)
Gems & gemology (2)
Research & news
<H3>
3rd level heading
Learn & connect
Featured gems
You might also like
<H5>
5th level heading
Find a retailer
Shop the campus store
Grading promotions
G&g fall 2019 edition
<H6>
6th level heading
Peridot
Fancy color diamond
Diamond
Emerald
Citrine
Alt attributes Arrow up

We found 57 images on this website.
27 ALT attributes are missing on your image tags. The issue affects 17 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 27 images on gia.edu. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 4.908
  • Likes 836
  • Shares 3.765
  • Comments 307
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Registration Date 03/30/1996 24 years, 3 months, 6 days ago
Last Modified 06/18/2018 2 years, 16 days ago
Expiration Date 07/31/2021 1 year, 26 days from now

SERVER

Server map
  • Service Provider (ISP)
  • Akamai Technologies
  • IP Address
  • 23.217.250.151
  • Country
  • Flag for FranceFrance
  • Region
  • Île-de-France , Paris
  • Latitude and Longitude
  • 48.8566 : 2.35222

OWNER

The owner's whois contact information is public.
Organization
Gemological Institute of America
Address
5345 Armada Drive
City
Carlsbad
Zip
92008
State
CA
Country
USA
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