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Whois & Analysis for gocardless.com

Nov 17, 2019 10:44 am UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
Desktop screen Desktop screenshot for gocardless.com
62

8 criteria passed
3 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Domain Owner
Private
• Category
Business  >  Business Software
• Online since
April 13, 1999 Explore Wayback Machine
• Age
25 years, 13 days
• Alexa Rank
#40.403, gocardless.com is in the world's top 50.000 websites!

FREE FORM BUILDER

Representation of an online Form

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by DigiCert Inc has expired on July 2, 2020.
Title Tag
GoCardless: The easiest way to collect recurring payments
Length: 57 (recommended: 10 to 70)
Meta Description
GoCardless is the easy way to collect Direct Debit. Already serving more than 50,000 businesses, perfect for recurring billing and B2B invoicing.
Length: 145 (recommended: 50 to 160)
Google preview
Desktop Version

GoCardless: The easiest way to collect recurring payments

https://gocardless.com

GoCardless is the easy way to collect Direct Debit. Already serving more than 50,000 businesses, perfect for recurring billing and B2B invoicing.

Mobile Version

https://gocardless.com

GoCardless: The easiest way to collect recurring payments

GoCardless is the easy way to collect Direct Debit. Already serving more than 50,000 businesses, perfect for recurring billing and...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

No 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content! Not all versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by gocardless.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
GoCardless Confidence: 86% Arrow up

GoCardless is a UK Online Direct Debit provider founded in January 2011.

The company was funded by Y Combinator in the summer of 2011.

As of July 2015, GoCardless were handling $1bn worth of transactions per year.

Direct debit Confidence: 84% Arrow up

A direct debit or direct withdrawal is a financial transaction in which one person withdraws funds from another person's bank account.

Formally, the person who directly draws the funds ("the payee") instructs his or her bank to collect (i.e., debit) an amount directly from another's ("the payer's") bank account designated by the payer and pay those funds into a bank account designated by the payee.

Before the payer's banker will allow the transaction to take place, the payer must have advised the bank that he or she has authorized the payee to directly draw the funds.

It is also called pre-authorized debit (PAD) or pre-authorized payment (PAP).

After the authorities are set up, the direct debit transactions are usually processed electronically.

Direct debits are typically used for recurring payments, such as credit card and utility bills, where the payment amounts vary from one payment to another.

However, when the authorization is in place, the circumstances in which the funds are drawn as well as the dates and amounts are a matter of agreement between the payee and payer, with which the bankers are not concerned.

In countries where setting up authorization is easy enough, direct debits can also be used for irregular payments, such as for mail order transactions or at a point of sale.

The payer can cancel the authorization for a direct debit at any time, and the banker can decline to carry out a debit if the transaction would breach the terms of the bank account out of which payment is to be made, for example if it were to cause the account to overdraw.

(Banking law does not authorize a bank to alter the payment amount).

Business-to-business Confidence: 75% Arrow up

Business-to-business (B2B) refers to a situation where one business makes a commercial transaction with another.

This typically occurs when:

Invoice Confidence: 72% Arrow up

See also Voucher: an invoice is within the European union primarily legally defined by the EU VAT directive as an accounting voucher (to verify tax and VAT reporting) and secondly as a Civil law (common law) document.

Payment Confidence: 68% Arrow up

A payment is the transfer of an item of value from one party (such as a person or company) to another in exchange for the provision of goods, services or both, or to fulfill a legal obligation.

In law, the payer is the party making a payment while the payee is the party receiving the payment.

In trade, payments are frequently preceded by an invoice or bill.

WEBSITE SPEED

gocardless.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

3.4s

This domain loads at the median speed of 3.4 seconds.

Speed Percentile

19%

gocardless.com is faster than approximately 19 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #40.403 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • gocardless.com daily visitors distribution - Total: 9 countries
  • Flag for IndiaIndia (4.8%)
  • Flag for United States of AmericaUnited States of America (7.2%)
  • Flag for AustraliaAustralia (5.8%)
  • Flag for United Kingdom of Great Britain and Northern IrelandUnited Kingdom of Great Britain and Northern Ireland (53.6%)
  • Flaf icon for other countryOthers (28.6%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #63.446
Flag for TurkeyTurkey #36.642
Flag for IsraelIsrael #16.989
Flag for PhilippinesPhilippines #12.631
Flag for New ZealandNew Zealand #1.801

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How gocardless.com looks like on a mobile device such as an iPhone.

Tablet
How gocardless.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 49% #001010
  • 14% #505050
  • 13% #ffffff
  • 9% #202030
  • 4% #101020
  • 3% #404050
  • 3% #303040
  • 2% #d0d0d0
  • 1% #f0f0f0
  • 1% #f0ffff
  • 0% #309080
  • 0% #109070

Text/code ratio

gocardless.com's text/code ratio is 3.41%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 3.41%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 8
  • <H3> 10
  • <H4> 0
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
The first global network for recurring payments
Trusted by over 50,000 businesses of all sizes
Connect with your existing software
Easy for your customers
Fits with your business
<H3>
3rd level heading
Control your cash flow
No more chasing payments
Save time on admin
Reduce failure rates
Reduce costs
Alt attributes Arrow up

We found 48 images on this website.
7 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 7 images on gocardless.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 4.229
  • Likes 1.076
  • Shares 2.038
  • Comments 1.115

DOMAIN REGISTRAR

Domain Registrar MARKMONITOR, INC.
Registration Date 04/13/1999 25 years, 13 days ago
Last Modified 06/18/2019 4 years, 10 months, 13 days ago
Expiration Date 04/13/2029 4 years, 11 months, 21 days from now
Nameservers Arrow up
Host IP Address Country
april.ns.cloudflare.com 173.245.58.66 Flag for United StatesUnited States
logan.ns.cloudflare.com 173.245.59.198 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Cloudflare, Inc.
  • IP Address
  • 104.20.31.32
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874
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