Whois & Analysis for goodwaygroup.com

Marketing is the study and management of exchange relationships.

The American Marketing Association has defined marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.".

Advertising is an audio or visual form of marketing communication that employs an openly sponsored, nonpersonal message to promote or sell a product, service or idea.

Sponsors of advertising are often businesses who wish to promote their products or services.

Advertising is differentiated from public relations in that an advertiser usually pays for and has control over the message.

It is differentiated from personal selling in that the message is nonpersonal, i.e., not directed to a particular individual.

Digital media is any media that is encoded in a machine-readable format.

Digital media can be created, viewed, distributed, modified and preserved on digital electronics devices.

Computer programs and software; digital imagery, digital video; video games; web pages and websites, including social media; data and databases; digital audio, such as mp3s; and e-books are examples of digital media.

Digital media are frequently contrasted with print media, such as printed books, newspapers and magazines, and other traditional or analog media, such as pictures, film or audio tape.

In a social context, trust has several connotations.

Definitions of trust typically refer to a situation characterized by the following aspects: One party (trustor) is willing to rely on the actions of another party (trustee); the situation is directed to the future.

In addition, the trustor (voluntarily or forcedly) abandons control over the actions performed by the trustee.

As a consequence, the trustor is uncertain about the outcome of the other's actions; they can only develop and evaluate expectations.

The uncertainty involves the risk of failure or harm to the trustor if the trustee will not behave as desired.

Vladimir Ilych Lenin expressed this idea with the sentence "Trust is good, control is better".

In economics, a service is a transaction in which no physical goods is transferred from the seller to the buyer.

The benefits of such a service are held to be demonstrated by the buyer's willingness to make the exchange.

Public services are those that society (nation state, fiscal union, region) as a whole pays for.

Using resources, skill, ingenuity, and experience, service providers benefit service consumers.