Whois & Analysis for gosquared.com

Web analytics is the measurement, collection, analysis and reporting of web data for purposes of understanding and optimizing web usage.

However, Web analytics is not just a process for measuring web traffic but can be used as a tool for business and market research, and to assess and improve the effectiveness of a website.

Web analytics applications can also help companies measure the results of traditional print or broadcast advertising campaigns.

It helps one to estimate how traffic to a website changes after the launch of a new advertising campaign.

Web analytics provides information about the number of visitors to a website and the number of page views.

It helps gauge traffic and popularity trends which is useful for market research.

Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc) and automate repetitive tasks.

Online chat may refer to any kind of communication over the Internet that offers a real-time transmission of text messages from sender to receiver.

Chat messages are generally short in order to enable other participants to respond quickly.

Thereby, a feeling similar to a spoken conversation is created, which distinguishes chatting from other text-based online communication forms such as Internet forums and email.

Online chat may address point-to-point communications as well as multicast communications from one sender to many receivers and voice and video chat, or may be a feature of a web conferencing service.

The real-time web is a network web using technologies and practices that enable users to receive information as soon as it is published by its authors, rather than requiring that they or their software check a source periodically for updates.

In electronic commerce, conversion marketing is the act of converting site visitors into paying customers.

The process of improving the conversion rate is called conversion rate optimization.

However, different sites may consider a "conversion" to be some sort of result other than a sale.

One example of a conversion event other than a sale is if a customer were to abandon an online shopping cart, the company could market a special offer, for example, free shipping, to convert the visitor into a paying customer.

A company may also try to recover the abandoner through an online engagement method such as proactive chat in an attempt to assist the customer through the purchase process.