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SEO Report for gov.scot

January 12, 2020 7:11 AM
Desktop screen Desktop screenshot for gov.scot

SEO SCORE

Favicon for gov.scotgov.scot
79

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Category
Law, Government, & Politics  >  Politics
• Alexa Rank
#23.934, gov.scot is in the world's top 50.000 websites!

FREE FORM BUILDER

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SEO

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by DigiCert Inc has expired on October 30, 2020.
Title Tag
The Scottish Government - gov.scot
Length: 34 (recommended: 10 to 70)
Meta Description
The devolved government for Scotland has a range of responsibilities that include: the economy, education, health, justice, rural affairs, housing, environment, equal opportunities, consumer advocacy and advice, transport and taxation.
Length: 235 (recommended: 50 to 160)
Google preview
Desktop Version

The Scottish Government - gov.scot

https://gov.scot

The devolved government for Scotland has a range of responsibilities that include: the economy, education, health, justice, rural affairs, housing, environment, equa...

Mobile Version

Favicon for gov.scot https://gov.scot

The Scottish Government - gov.scot

The devolved government for Scotland has a range of responsibilities that include: the economy, education, health, justice, rural...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by gov.scot.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Devolution Confidence: 74% Arrow up

Devolution is the statutory delegation of powers from the central government of a sovereign state to govern at a subnational level, such as a regional or local level.

It is a form of administrative decentralization.

Devolved territories have the power to make legislation relevant to the area.

Consumer protection Confidence: 73% Arrow up

In regulatory jurisdictions that provide for this (a list including most or all developed countries with free market economies) Consumer protection is a group of laws and organizations designed to ensure the rights of consumers, as well as fair trade, competition, and accurate information in the marketplace.

The laws are designed to prevent the businesses that engage in fraud or specified unfair practices from gaining an advantage over competitors.

They may also provide additional protection for those most vulnerable in society.

Consumer protection laws are a form of government regulation that aim to protect the rights of consumers.

For example, a government may require businesses to disclose detailed information about products—particularly in areas where safety or public health is an issue, such as food.

Tax Confidence: 73% Arrow up

A tax (from the Latin ) is a financial charge or other levy imposed upon a taxpayer (an individual or legal entity) by a state or the functional equivalent of a state to fund various public expenditures.

A failure to pay, or evasion of or resistance to taxation, is usually punishable by law.

Taxes consist of direct or indirect taxes and may be paid in money or as its labour equivalent.

Most countries have a tax system in place to pay for public/common/agreed national needs and government functions: some levy a flat percentage rate of taxation on personal annual income, some on a scale based on annual income amounts, and some countries impose almost no taxation at all, or a very low tax rate for a certain area of taxation.

Some countries also charge a tax on corporate income, dividends, or distributions—this is often referred to as double taxation as the individual shareholder(s) receiving this payment from the company will also be levied some tax on that personal income.

Health Confidence: 71% Arrow up

Health is the level of functional and metabolic efficiency of a living organism.

In humans it is the ability of individuals or communities to adapt and self-manage when facing physical, mental or social changes.

The World Health Organization (WHO) defined health in its broader sense in its 1948 constitution as "a state of complete physical, mental, and social well-being and not merely the absence of disease or infirmity." This definition has been subject to controversy, in particular as lacking operational value, the ambiguity in developing cohesive health strategies, and because of the problem created by use of the word "complete".

Other definitions have been proposed, among which a recent definition that correlates health and personal satisfaction.

Equal opportunity Confidence: 71% Arrow up

Equal opportunity is a stipulation that all people should be treated similarly, unhampered by artificial barriers or prejudices or preferences, except when particular distinctions can be explicitly justified.

The aim according to this often complex and contested concept is that important jobs should go to those "most qualified" – persons most likely to perform ably in a given task – and not go to persons for arbitrary or irrelevant reasons, such as circumstances of birth, upbringing, having well-connected relatives or friends, religion, sex, ethnicity, race, caste, or involuntary personal attributes such as disability, age, gender identity, or sexual orientation.

Chances for advancement should be open to everybody interested such that they have "an equal chance to compete within the framework of goals and the structure of rules established." The idea is to remove arbitrariness from the selection process and base it on some "pre-agreed basis of fairness, with the assessment process being related to the type of position", and emphasizing procedural and legal means.

Individuals should succeed or fail based on their own efforts and not extraneous circumstances such as having well-connected parents.

It is opposed to nepotism and plays a role in whether a social structure is seen as legitimate.

The concept is applicable in areas of public life in which benefits are earned and received such as employment and education, although it can apply to many other areas as well.

WEBSITE SPEED

gov.scot website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.1s

This domain loads at the median speed of 1.1 seconds.

Speed Percentile

76%

gov.scot is faster than approximately 76 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #23.934 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for gov.scot

Daily visitors by country

  • gov.scot daily visitors distribution - Total: 1 country
  • Flag for United Kingdom of Great Britain and Northern IrelandUnited Kingdom of Great Britain and Northern Ireland (87.9%)
  • Flaf icon for other countryOthers (12.1%)

Traffic country ranks

Country Rank
Flag for United Kingdom of Great Britain and Northern IrelandUnited Kingdom of Great Britain and Northern Ireland #763

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How gov.scot looks like on a mobile device such as an iPhone.

Tablet
How gov.scot looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 41% #ffffff
  • 24% #f0f0f0
  • 4% #105080
  • 3% #c0d0e0
  • 2% #404020
  • 2% #605020
  • 2% #f0ffff
  • 2% #706020
  • 1% #403010
  • 1% #fffff0
  • 1% #a09010
  • 1% #a0d0e0

Text/code ratio

gov.scot's text/code ratio is 6.45%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 6.45%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 2
  • <H2> 7
  • <H3> 15
  • <H4> 0
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
The scottish government (2)
<H2>
2nd level heading
Accessibility links
Topics
Publications
Consultations
News
<H3>
3rd level heading
Filter by topic
Scottish ministerial pension related questions: foı release
Questions concerning countdown markers on the m8 junction 15 (a803...
ımproving temporary accommodation standards consultation: response...
European territorial cooperation programmes 2021-2027: consultation
Alt attributes Arrow up

We found 13 images on this website.
2 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 2 images on gov.scot. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

You're doing quiet good on social media!

Social shares are a key signal, among many others, that search engines use to evaluate the rankings of a website. Asking people to share your pages, adding visible social share buttons and make great quality content are 3 of the most powerful ways to grow your social presence.

  • Facebook iconFacebook
  • Total Engagement 799
  • Likes 374
  • Shares 268
  • Comments 157
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

SERVER

Server map
  • Service Provider (ISP)
  • Amazon.com, Inc.
  • IP Address
  • 13.248.154.230
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874

LAW, GOVERNMENT, & POLITICS > POLITICS COMPETITORS IN UNITED STATES

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