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SEO Report for gov.uk

December 18, 2019 9:03 PM
Desktop screen Desktop screenshot for gov.uk

SEO SCORE

Favicon for gov.ukgov.uk
90

10 criteria passed
1 criteria to solve

PERFORMANCE OPPORTUNITIES

Fill the missing alt attributes on your images.
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OVERVIEW

• Category
Law, Government, & Politics  >  Government Resources  >  Politics

FREE FORM BUILDER

Representation of an online Form

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SEO

SSL Certificate
Great, this website is SSL secured (HTTPS).
The certificate issued by GlobalSign nv-sa is valid from April 11, 2019 to November 14, 2020.
Title Tag
Welcome to GOV.UK
Length: 17 (recommended: 10 to 70)
Meta Description
GOV.UK - The place to find government services and information - Simpler, clearer, faster
Length: 89 (recommended: 50 to 160)
Google preview
Desktop Version

Welcome to GOV.UK

https://gov.uk

GOV.UK - The place to find government services and information - Simpler, clearer, faster

Mobile Version

Favicon for gov.uk https://gov.uk

Welcome to GOV.UK

GOV.UK - The place to find government services and information - Simpler, clearer, faster

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by gov.uk.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Gov.uk Confidence: 67% Arrow up

Gov.uk (rendered on the site as GOV.UK) is a United Kingdom public sector information website, created by the Government Digital Service to provide a single point of access to HM Government services.

The site launched as a beta on 31 January 2012, following on from the Alphagov project.

It officially replaced Directgov and the online services of Business Link on 17 October 2012.

WEBSITE SPEED

gov.uk website speed is fast. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How gov.uk looks like on a mobile device such as an iPhone.

Tablet
How gov.uk looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 42% #ffffff
  • 21% #f0f0f0
  • 11% #0060a0
  • 8% #101010
  • 4% #f0ffff
  • 1% #a0c0d0
  • 1% #90b0d0
  • 1% #f0f0ff
  • 1% #c0d0e0
  • 1% #104070
  • 1% #f0fff0
  • 1% #1060a0

Text/code ratio

gov.uk's text/code ratio is 12.14%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 12.14%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 9
  • <H3> 23
  • <H4> 0
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Welcome to gov.uk
<H2>
2nd level heading
Popular on gov.uk
Services and information (2)
Departments andpolicy
More on gov.uk
ıs this page useful?
<H3>

For a better readability, only the first 20 <H3> tags are shown below.

3rd level heading
Benefits
Births, deaths, marriages and care
Business and self-employed
Childcare and parenting
Citizenship and living in the uk
Alt attributes Arrow up

We found 4 images on this website.
4 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 4 images on gov.uk. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

Congratulations, your website is highly shared on social media! It's an excellent signal for your overall SEO strategy.

  • Facebook iconFacebook
  • Total Engagement 302.009
  • Likes 66.576
  • Shares 87.927
  • Comments 147.506
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

SERVER

Server map
  • Service Provider (ISP)
  • Fastly
  • IP Address
  • 151.101.0.144
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874

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