Online shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser.

Consumers find a product of interest by visiting the website of the retailer directly or by searching among alternative vendors using a shopping search engine, which displays the same product's availability and pricing at different e-retailers.

As of 2016, customers can shop online using a range of different computers and devices, including desktop computers, laptops, tablet computers and smartphones.

India (IAST), also called the Republic of India (IAST), is a country in South Asia.

It is the seventh-largest country by area, the second-most populous country (with over 1.2 billion people), and the most populous democracy in the world.

It is bounded by the Indian Ocean on the south, the Arabian Sea on the southwest, and the Bay of Bengal on the southeast.

It shares land borders with Pakistan to the west; China, Nepal, and Bhutan to the northeast; and Bangladesh and Myanmar to the east.

In the Indian Ocean, India is in the vicinity of Sri Lanka and the Maldives.

India's Andaman and Nicobar Islands share a maritime border with Thailand and Indonesia.

In marketing, a coupon is a ticket or document that can be redeemed for a financial discount or rebate when purchasing a product.

Discounts and allowances are reductions to a basic price of goods or services.

They can occur anywhere in the distribution channel, modifying either the manufacturer's list price (determined by the manufacturer and often printed on the package), the retail price (set by the retailer and often attached to the product with a sticker), or the list price (which is quoted to a potential buyer, usually in written form).

In marketing, promotion refers to any type of marketing communication used to inform or persuade target audiences of the relative merits of a product, service, brand or issue.

The aim of promotion is to increase awareness, create interest, generate sales or create brand loyalty.

It is one of the basic elements of the market mix, which includes the four P's: price, product, promotion, and place.