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Whois & Analysis for groceryoutlet.com

Dec 8, 2019 1:23 am UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
• Contact Name
REDACTED FOR PRIVACY
• Organization
REDACTED FOR PRIVACY
• Address
REDACTED FOR PRIVACY, REDACTED FOR PRIVACY, REDACTED FOR PRIVACY
• City
REDACTED FOR PRIVACY
• Zip Code
REDACTED FOR PRIVACY
• State
REDACTED FOR PRIVACY
• Country Code
REDACTED FOR PRIVACY
• Phone Number
REDACTED FOR PRIVACY ext: REDACTED FOR PRIVACY
• Domain Registrar
Desktop screen Desktop screenshot for groceryoutlet.com
72

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Domain Owner
Private
• Category
Shopping
• Online since
October 25, 2000 Explore Wayback Machine
• Age
24 years, 11 days
• Alexa Rank
#162.230, groceryoutlet.com is in the world's top 1 million websites

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by DigiCert Inc has expired on August 26, 2020.
Title Tag
Discount Groceries - Supermarket | Grocery Outlet
Length: 49 (recommended: 10 to 70)
Meta Description
At Grocery Outlet, you'll find name brand groceries and farm fresh organic produce for 40-70% less than conventional grocery stores.
Length: 132 (recommended: 50 to 160)
Google preview
Desktop Version

Discount Groceries - Supermarket | Grocery Outlet

https://groceryoutlet.com

At Grocery Outlet, you'll find name brand groceries and farm fresh organic produce for 40-70% less than conventional grocery stores.

Mobile Version

https://groceryoutlet.com

Discount Groceries - Supermarket | Grocery Outlet

At Grocery Outlet, you'll find name brand groceries and farm fresh organic produce for 40-70% less than conventional grocery store...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by groceryoutlet.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Grocery Outlet Confidence: 92% Arrow up

Grocery Outlet is a supermarket company that offers discount, overstocked and closeout products from name-brand and private label suppliers.

The company has stores in California, Oregon, Washington, Idaho, Nevada and Pennsylvania.

Farm Fresh Food & Pharmacy Confidence: 85% Arrow up

Farm Fresh Food & Pharmacy is a supermarket chain with forty-three stores, primarily in Virginia.

Its headquarters are located in Virginia Beach and its largest presence is in the surrounding Norfolk/Virginia Beach (Hampton Roads) metropolitan area.

The company is a wholly owned subsidiary of Eden Prairie, Minnesota-based SuperValu.

Supermarket Confidence: 83% Arrow up

A supermarket, a large form of the traditional grocery store, is a self-service shop offering a wide variety of food and household products, organized into aisles.

It is larger and has a wider selection than a traditional grocery store, but is smaller and more limited in the range of merchandise than a hypermarket or big-box market.

Organic food Confidence: 82% Arrow up

Organic food is food produced by methods that comply with the standards of organic farming.

Standards vary worldwide, but organic farming in general features practices that strive to cycle resources, promote ecological balance, and conserve biodiversity.

Organizations regulating organic products may restrict the use of certain pesticides and fertilizers in farming.

In general, organic foods are also usually not processed using irradiation, industrial solvents or synthetic food additives.

Grocery store Confidence: 81% Arrow up

A grocery store is a retail store that primarily sells food.

A grocer is a bulk seller of food.

Grocery stores often offer non-perishable food that is packaged in cans, bottles and boxes, with some also having fresh produce, butchers, delis, and bakeries.

Large grocery stores that stock significant amounts of non-food products, such as clothing and household items, are called supermarkets.

Some large supermarkets also include a pharmacy, and customer service, redemption and electronics sections.

WEBSITE SPEED

groceryoutlet.com website speed is slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.1s

This domain loads at the median speed of 1.1 seconds.

Speed Percentile

74%

groceryoutlet.com is faster than approximately 74 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #162.230 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • groceryoutlet.com daily visitors distribution - Total: 1 country
  • Flag for United States of AmericaUnited States of America (100.0%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #39.392

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How groceryoutlet.com looks like on a mobile device such as an iPhone.

Tablet
How groceryoutlet.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 44% #ffffff
  • 20% #f0f0f0
  • 7% #b0e0e0
  • 6% #fffff0
  • 4% #fff0f0
  • 4% #e0d0b0
  • 3% #d0c090
  • 3% #d0b080
  • 2% #f0ffff
  • 1% #d0f0f0
  • 1% #fff0ff
  • 1% #c03050

Text/code ratio

groceryoutlet.com's text/code ratio is 16.46%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 16.46%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 1
  • <H3> 5
  • <H4> 8
  • <H5> 3
  • <H6> 60
<H1>
Top level heading
Grocery outlet
<H2>
2nd level heading
2019 total customer savings!
<H3>
3rd level heading
See what we're up to!
Grocery_outlet
Operate a grocery outlet
Sell us products
About grocery outlet
<H4>
4th level heading
Sign up today and save!
Enter your information
Locate a store
Buy a gift card
Enter amount and quantity
<H5>
5th level heading
Share our hot deals! buy a gift card
See what we're up to! visit our social wall
Sign up!
<H6>

For a better readability, only the first 20 <H6> tags are shown below.

6th level heading
Grocery outlet bargain market (15)
Grocery_outlet grocery_outlet (15)
216 0 facebook twitter google+ pinterest linkedin email social feedback
240 0 facebook twitter google+ pinterest linkedin email social feedback
183 0 facebook twitter google+ pinterest linkedin email social feedback
Alt attributes Arrow up

We found 25 images on this website.
20 ALT attributes are missing on your image tags.

Image Image URL Occurrences
Image with missing alt attribute found on groceryoutlet.com https://groceryoutlet.com/wp-content/uploads/2018/12/menu-go.jpg 1
Image with missing alt attribute found on groceryoutlet.com https://images1-focus-opensocial.googleusercontent.com/gadgets/proxy?container=focus&resize_w=230&re... 1
Image with missing alt attribute found on groceryoutlet.com https://images1-focus-opensocial.googleusercontent.com/gadgets/proxy?container=focus&resize_w=230&re... 1
Image with missing alt attribute found on groceryoutlet.com https://images1-focus-opensocial.googleusercontent.com/gadgets/proxy?container=focus&resize_w=230&re... 1
Image with missing alt attribute found on groceryoutlet.com https://images1-focus-opensocial.googleusercontent.com/gadgets/proxy?container=focus&resize_w=230&re... 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 20 images on groceryoutlet.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

Congratulations, your website is highly shared on social media! It's an excellent signal for your overall SEO strategy.

  • Facebook iconFacebook
  • Total Engagement 82.514
  • Likes 69.335
  • Shares 11.261
  • Comments 1.918

DOMAIN REGISTRAR

Domain Registrar MONIKER ONLINE SERVICES LLC
Registration Date 10/25/2000 24 years, 11 days ago
Last Modified 07/12/2018 6 years, 3 months, 27 days ago
Expiration Date 10/25/2023 Expired
Nameservers Arrow up
Host IP Address Country
ns0.dnsmadeeasy.com 208.94.148.2 Flag for United StatesUnited States
ns1.dnsmadeeasy.com 208.80.124.2 Flag for United StatesUnited States
ns2.dnsmadeeasy.com 208.80.126.2 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Amazon.com, Inc.
  • IP Address
  • 52.9.213.3
  • Country
  • Flag for United StatesUnited States
  • Region
  • California , San Jose
  • Latitude and Longitude
  • 37.3394 : -121.895
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