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SEO Report for harvard.edu

December 22, 2019 9:56 AM
Desktop screen Desktop screenshot for harvard.edu

SEO SCORE

Favicon for harvard.eduharvard.edu
62

8 criteria passed
3 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your meta description eloquent and appealing, neither too short nor too long.
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Follow Google PageSpeed Insights to make your page faster.
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OVERVIEW

• Category
Education
• Online since
• Age
34 years, 8 months, 3 days
• Alexa Rank
#775, harvard.edu is in the world's top 1.000 websites!
• Owner
Harvard University (See more)

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SEO

SSL Certificate
Great, this website is SSL secured (HTTPS).
The certificate issued by Let's Encrypt is valid from December 20, 2019 to March 19, 2020.
Title Tag
Harvard University
Length: 18 (recommended: 10 to 70)
Meta Description
Harvard University is devoted to excellence in teaching, learning, and research, and to developing leaders in many disciplines who make a difference globally. Harvard University is made up of 11 principal academic units.
Length: 220 (recommended: 50 to 160)
Google preview
Desktop Version

Harvard University

https://harvard.edu

Harvard University is devoted to excellence in teaching, learning, and research, and to developing leaders in many disciplines who make a difference globally. Harvar...

Mobile Version

Favicon for harvard.edu https://harvard.edu

Harvard University

Harvard University is devoted to excellence in teaching, learning, and research, and to developing leaders in many disciplines who...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, minimum-scale=1, initial-scale=1
robots index,follow,NOODP

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by harvard.edu.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Harvard University Confidence: 85% Arrow up

Harvard University is a private Ivy League research university in Cambridge, Massachusetts, established in 1636, whose history, influence, and wealth have made it one of the world's most prestigious universities.

Research Confidence: 72% Arrow up

Research comprises "creative work undertaken on a systematic basis in order to increase the stock of knowledge, including knowledge of humans, culture and society, and the use of this stock of knowledge to devise new applications." It is used to establish or confirm facts, reaffirm the results of previous work, solve new or existing problems, support theorems, or develop new theories.

A research project may also be an expansion on past work in the field.

Research projects can be used to develop further knowledge on a topic, or in the example of a school research project, they can be used to further a student's research prowess to prepare them for future jobs or reports.

To test the validity of instruments, procedures, or experiments, research may replicate elements of prior projects or the project as a whole.

The primary purposes of basic research (as opposed to applied research) are documentation, discovery, interpretation, or the research and development (R&D) of methods and systems for the advancement of human knowledge.

Approaches to research depend on epistemologies, which vary considerably both within and between humanities and sciences.

There are several forms of research: scientific, humanities, artistic, economic, social, business, marketing, practitioner research, life, technological,etc.

Education Confidence: 72% Arrow up

Education is the process of facilitating learning, or the acquisition of knowledge, skills, values, beliefs, and habits.

Educational methods include storytelling, discussion, teaching, training, and directed research.

Education frequently takes place under the guidance of educators, but learners may also educate themselves.

Education can take place in formal or informal settings and any experience that has a formative effect on the way one thinks, feels, or acts may be considered educational.

The methodology of teaching is called pedagogy.

Learning Confidence: 70% Arrow up

Learning is the act of acquiring new, or modifying and reinforcing existing, knowledge, behaviors, skills, values, or preferences which may lead to a potential change in synthesizing information, depth of the knowledge, attitude or behavior relative to the type and range of experience.

The ability to learn is possessed by humans, animals, plants and some machines.

Progress over time tends to follow a learning curve.

Learning does not happen all at once, but it builds upon and is shaped by previous knowledge.

To that end, learning may be viewed as a process, rather than a collection of factual and procedural knowledge.

Learning produces changes in the organism and the changes produced are relatively permanent.

Faculty (division) Confidence: 70% Arrow up

A faculty is a division within a university or college comprising one subject area, or a number of related subject areas.

In American usage such divisions are generally referred to as colleges (e.g., "college of arts and sciences") or schools (e.g., "school of business"), but may also mix terminology (e.g., Harvard University has a "faculty of arts and sciences" but a "law school").

WEBSITE SPEED

harvard.edu website speed is very slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.3s

This domain loads at the median speed of 1.3 seconds.

Speed Percentile

66%

harvard.edu is faster than approximately 66 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #775 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for harvard.edu

Daily visitors by country

  • harvard.edu daily visitors distribution - Total: 20 countries
  • Flag for IndiaIndia (10.4%)
  • Flag for United States of AmericaUnited States of America (45.7%)
  • Flag for CanadaCanada (3.1%)
  • Flaf icon for other countryOthers (40.8%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #728
Flag for EgyptEgypt #937
Flag for SingaporeSingapore #693
Flag for TurkeyTurkey #2.253
Flag for MalaysiaMalaysia #986

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How harvard.edu looks like on a mobile device such as an iPhone.

Tablet
How harvard.edu looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 24% #f0f0f0
  • 17% #a02030
  • 9% #302020
  • 7% #201010
  • 4% #f0e0e0
  • 4% #402000
  • 4% #ffffff
  • 3% #000000
  • 3% #907070
  • 3% #a06010
  • 3% #604030
  • 2% #705040

Text/code ratio

harvard.edu's text/code ratio is 7.58%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 7.58%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 2
  • <H2> 10
  • <H3> 24
  • <H4> 1
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Harvard university
Website
<H2>
2nd level heading
Enterprise research campus in allston
To serve better: harvard across the country
Events
Harvard scientists are working to help tackle climate change
Featured multimedia
<H3>

For a better readability, only the first 20 <H3> tags are shown below.

3rd level heading
Vladimir putin
Brain states
Obesity projections
Serving tennessee
Serving south dakota
<H4>
4th level heading
Social media & other application links
Alt attributes Arrow up

We found 23 images on this website.
5 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 5 images on harvard.edu. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

Congratulations, your website is highly shared on social media! It's an excellent signal for your overall SEO strategy.

  • Facebook iconFacebook
  • Total Engagement 15.495
  • Likes 4.572
  • Shares 9.291
  • Comments 1.632
  • Pinterest iconPinterest 16
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Registration Date 06/27/1985 34 years, 8 months, 3 days ago
Last Modified 11/13/2019 3 months, 14 days ago
Expiration Date 07/31/2020 5 months, 6 days from now

SERVER

Server map
  • Service Provider (ISP)
  • Fastly
  • IP Address
  • 23.185.0.1
  • Country
  • Flag for United StatesUnited States
  • Region
  • California , San Francisco
  • Latitude and Longitude
  • 37.7922 : -122.406

OWNER

The owner's whois contact information is public.
Organization
Harvard University
Address
784 Memorial Drive MA
City
Cambridge
Zip
02139
State
MA
Country
USA
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