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Whois & Analysis for harveynichols.com

Dec 16, 2019 8:49 am UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Contact Name
Harvey Nichols
• Organization
HARVEY NICHOLS.COM LIMITED
• Address
361-365 Chiswick High Road
• City
London
• Zip Code
W4 4HS
• Country Code
GB
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for harveynichols.com
86

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Domain Owner
HARVEY NICHOLS.COM LIMITED See more
• Category
Shopping  >  Style & Fashion  >  Clothing
• Online since
• Age
27 years, 6 months, 11 days
• Alexa Rank
#6.782, harveynichols.com is in the world's top 10.000 websites!

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by GlobalSign nv-sa has expired on April 18, 2020.
Title Tag
Harvey Nichols - Designer Fashion, Beauty, Food & Wine
Length: 58 (recommended: 10 to 70)
Meta Description
Luxury department store, Harvey Nichols, offers designer fashion, beauty, food & wine both online and in-store including Knightsbridge, Leeds & Edinburgh.
Length: 162 (recommended: 50 to 160)
Google preview
Desktop Version

Harvey Nichols - Designer Fashion, Beauty, Food & Wine

https://harveynichols.com

Luxury department store, Harvey Nichols, offers designer fashion, beauty, food & wine both online and in-store including Knightsbridge, Leeds & Edinburgh.

Mobile Version

https://harveynichols.com

Harvey Nichols - Designer Fashion, Beauty, Food & Wine

Luxury department store, Harvey Nichols, offers designer fashion, beauty, food & wine both online and in-store including Knigh...

Encoding
No language/character encoding is specified
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport initial-scale=1

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by harveynichols.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Harvey Nichols Confidence: 91% Arrow up

Harvey Nichols, founded in 1831, is a British department store chain with a flagship store in Knightsbridge, London.

It sells fashion collections for men and women, fashion accessories, beauty products, wine and food.

Knightsbridge Confidence: 84% Arrow up

Knightsbridge is a residential and retail district in West London, south of Hyde Park.

It is identified in the London Plan as one of two international retail centres in London, alongside the West End.

Leeds Confidence: 80% Arrow up

Leeds is a city in West Yorkshire, England.

Historically in Yorkshire's West Riding, the history of Leeds can be traced to the 5th century when the name referred to a wooded area of the Kingdom of Elmet.

The name has been applied to many administrative entities over the centuries.

It changed from being the appellation of a small manorial borough in the 13th century, through several incarnations, to being the name attached to the present metropolitan borough.

In the 17th and 18th centuries Leeds became a major centre for the production and trading of wool.

Department store Confidence: 77% Arrow up

A department store or magazine is a retail establishment offering a wide range of consumer goods in different product categories known as "departments".

In modern major cities, the department store made a dramatic appearance in the middle of the 19th century, and permanently reshaped shopping habits, and the definition of service and luxury.

Similar developments were under way in London (with Whiteleys), in Paris (Le Bon Marché in 1852) and in New York (with Stewart's).

Edinburgh Confidence: 76% Arrow up

Edinburgh (or) is the capital city of Scotland and one of its 32 local government council areas.

Located in Lothian on the Firth of Forth's southern shore, it is Scotland's second most populous city and the seventh most populous in the United Kingdom.

The 2014 official population estimates are 464,990 for the city of Edinburgh, 492,680 for the local authority area, and 1,339,380 for the city region as of 2014 (Edinburgh lies at the heart of the proposed Edinburgh and South East Scotland city region).

Recognised as the capital of Scotland since at least the 15th century, Edinburgh is home to the Scottish Parliament and the seat of the monarchy in Scotland.

The city is also the annual venue of the General Assembly of the Church of Scotland and home to national institutions such as the National Museum of Scotland, the National Library of Scotland and the Scottish National Gallery.

It is the largest financial centre in the UK after London.

WEBSITE SPEED

harveynichols.com website speed is fast. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

3.1s

This domain loads at the median speed of 3.1 seconds.

Speed Percentile

21%

harveynichols.com is faster than approximately 21 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #6.782 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • harveynichols.com daily visitors distribution - Total: 8 countries
  • Flag for United States of AmericaUnited States of America (5.4%)
  • Flag for Hong KongHong Kong (3.0%)
  • Flag for United Kingdom of Great Britain and Northern IrelandUnited Kingdom of Great Britain and Northern Ireland (9.2%)
  • Flag for JapanJapan (72.1%)
  • Flaf icon for other countryOthers (10.3%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #48.602
Flag for EgyptEgypt #20.000
Flag for United States of AmericaUnited States of America #35.961
Flag for Hong KongHong Kong #1.531
Flag for Tanzania, United Republic ofTanzania, United Republic of #697

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How harveynichols.com looks like on a mobile device such as an iPhone.

Tablet
How harveynichols.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 40% #102030
  • 13% #905070
  • 11% #000000
  • 10% #e02030
  • 9% #ffffff
  • 7% #e05080
  • 2% #f0f0f0
  • 1% #203040
  • 1% #304050
  • 1% #405060
  • 1% #604060
  • 0% #506070

Text/code ratio

harveynichols.com's text/code ratio is 4.94%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 4.94%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 3
  • <H3> 1
  • <H4> 0
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
Sign ın
Wishlist
Shopping bag
<H3>
3rd level heading
Cookie ınformation
Alt attributes Arrow up

We found 47 images on this website.
5 ALT attributes are missing on your image tags. The issue affects 2 actual different images that could be loaded more than once in your page.

Image Image URL Occurrences
Image with missing alt attribute found on harveynichols.com https://mediav2.harveynichols.com/assets/graphics/promotion/SALE/Winter_2019/SALE/HOMEPAGE/50/SALE_H... 1
- data:image/gif;base64,R0lGODlhAQABAIAAAP///wAAACwAAAAAAQABAAACAkQBADs= 4

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 5 images on harveynichols.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 3.530
  • Likes 393
  • Shares 3.026
  • Comments 111

DOMAIN REGISTRAR

Domain Registrar AMAZON REGISTRAR, INC.
Registration Date 05/12/1997 27 years, 6 months, 11 days ago
Last Modified 08/29/2018 6 years, 2 months, 22 days ago
Expiration Date 05/13/2020 Expired
Nameservers Arrow up
Host IP Address Country
ns-1106.awsdns-10.org 205.251.196.82 Flag for United StatesUnited States
ns-1660.awsdns-15.co.uk 205.251.198.124 Flag for United StatesUnited States
ns-389.awsdns-48.com 205.251.193.133 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Fastly
  • IP Address
  • 151.101.130.49
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874
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