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Whois & Analysis for hats.com

Dec 11, 2019 1:50 am UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Contact Name
Hats.com, LLC
• Organization
Hats.com, LLC
• Address
PO BOX 194
• City
DENVER
• Zip Code
17517-0194
• State
PA
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for hats.com
90

10 criteria passed
1 criteria to solve

PERFORMANCE OPPORTUNITIES

Fill the missing alt attributes on your images.
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OVERVIEW

• Domain Owner
Hats.com, LLC See more
• Category
Style & Fashion  >  Accessories
• Online since
October 16, 1995 Explore Wayback Machine
• Age
29 years, 20 days
• Alexa Rank
#246.056, hats.com is in the world's top 1 million websites

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by GlobalSign nv-sa has expired on November 1, 2020.
Title Tag
Shop Fashion Hats at One of the Best Online Hat Retailers Today!
Length: 64 (recommended: 10 to 70)
Meta Description
With a massive collection of designer fashion hats for both men and women, Hats.com is here to help you accessorize for every occasion. Browse our collection!
Length: 158 (recommended: 50 to 160)
Google preview
Desktop Version

Shop Fashion Hats at One of the Best Online Hat Retailers Today!

https://hats.com

With a massive collection of designer fashion hats for both men and women, Hats.com is here to help you accessorize for every occasion. Browse our collection!

Mobile Version

https://hats.com

Shop Fashion Hats at One of the Best Online Hat Retailers Today!

With a massive collection of designer fashion hats for both men and women, Hats.com is here to help you accessorize for every occa...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
robots INDEX,FOLLOW
viewport width=device-width, initial-scale=1, maximum-scale=1.0, user-scalable=no

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by hats.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Retail Confidence: 64% Arrow up

Retail markets and shops have a very ancient history, dating back to antiquity.

Retailing involves the process of selling consumer goods or services to customers through multiple channels of distribution to earn a profit.

Retailers satisfy demand is identified through a supply chain.

Retailers typically make a variety of strategic level decisions including the type of store, the market to be served, the optimal product assortment, customer service, supporting services and the store's overall market positioning.

Once the strategic retail plan is in place, retailers devise the retail mix which includes product, price, place, promotion, personnel and presentation.

In the digital age, an increasing number of retailers are seeking to reach broader markets by selling through multiple channels, including both bricks and mortar and online retailing.

Digital technologies are also changing the way that consumers pay for goods and services.

Retailing support services may also include the provision of credit, delivery services and a range of supporting services.

WEBSITE SPEED

hats.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

3.7s

This domain loads at the median speed of 3.7 seconds.

Speed Percentile

15%

hats.com is faster than approximately 15 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #246.056 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • hats.com daily visitors distribution - Total: 1 country
  • Flag for United States of AmericaUnited States of America (76.8%)
  • Flaf icon for other countryOthers (23.2%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #95.179

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How hats.com looks like on a mobile device such as an iPhone.

Tablet
How hats.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 80% #000000
  • 10% #f0f0f0
  • 3% #508080
  • 1% #204020
  • 1% #ffffff
  • 1% #809080
  • 0% #f07030
  • 0% #fffff0
  • 0% #905040
  • 0% #104010
  • 0% #507070
  • 0% #fff0f0

Text/code ratio

hats.com's text/code ratio is 4.01%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 4.01%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 4
  • <H3> 5
  • <H4> 2
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
Fashionable designer hats
Fashion hats for men and women
Shop at hats.com today!
Styles and designers
<H3>
3rd level heading
Customer service
Categories
Guides
About us
15% off
<H4>
4th level heading
Sign up today for
Your new favorite hat
Alt attributes Arrow up

We found 26 images on this website.
6 ALT attributes are missing on your image tags. The issue affects 5 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 6 images on hats.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 3.596
  • Likes 180
  • Shares 3.344
  • Comments 72

DOMAIN REGISTRAR

Domain Registrar NETWORK SOLUTIONS, LLC
Registration Date 10/16/1995 29 years, 20 days ago
Last Modified 11/08/2019 4 years, 12 months, 2 days ago
Expiration Date 01/07/2025 2 months, 3 days from now
Nameservers Arrow up
Host IP Address Country
dns1.stabletransit.com 69.20.95.4 Flag for United StatesUnited States
dns2.stabletransit.com 65.61.188.4 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Fastly
  • IP Address
  • 151.101.65.124
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874
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