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SEO Report for haven.co.nz

April 28, 2020 9:33 AM
Desktop screen Desktop screenshot for haven.co.nz

SEO SCORE

Favicon for haven.co.nzhaven.co.nz
79

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your meta description eloquent and appealing, neither too short nor too long.
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Fill the missing alt attributes on your images.
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OVERVIEW

• Category
Personal Finance  >  Home & Garden  >  Insurance  >  Remodeling & Construction  >  Tax Planning / Accounting
• Alexa Rank

FREE FORM BUILDER

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SEO

SSL Certificate
Great, this website is SSL secured (HTTPS).
The certificate issued by Let's Encrypt is valid from April 5, 2020 to July 4, 2020.
Title Tag
Auckland Accountants - Accounting, Mortgage and Tax Advisers | Haven
Length: 68 (recommended: 10 to 70)
Meta Description
With specialist advisers across a range of financial services, we can offer you the best practical advice for your needs. Contact us for accounting services, insurance, business advice, mortgages & KiwiSaver.
Length: 212 (recommended: 50 to 160)
Google preview
Desktop Version

Auckland Accountants - Accounting, Mortgage and Tax Advisers | Haven

https://haven.co.nz

With specialist advisers across a range of financial services, we can offer you the best practical advice for your needs. Contact us for accounting services, insuran...

Mobile Version

Favicon for haven.co.nz https://haven.co.nz

Auckland Accountants - Accounting, Mortgage and Tax Advisers | Haven

With specialist advisers across a range of financial services, we can offer you the best practical advice for your needs. Contact...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by haven.co.nz.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
KiwiSaver Confidence: 88% Arrow up

The KiwiSaver scheme is a New Zealand voluntary long-term savings scheme which came into operation from Monday, 2 July 2007.

The main purpose of the KiwiSaver fund is for retirement savings, but younger participants can also use it to save a deposit for their first home.

Auckland Confidence: 79% Arrow up

Auckland is a city in the North Island of New Zealand.

It is the most populous urban area in the country.

Auckland has a population of, which constitutes percent of New Zealand's population.

It is part of the wider Auckland Region—the area governed by the Auckland Council—which also includes outlying rural areas and the islands of the Hauraki Gulf, resulting in a total population of.

A diverse and multicultural city, Auckland is home to the largest Polynesian population in the world.

The Māori language name for Auckland is ' or ', meaning "Tāmaki with a hundred lovers", in reference to the desirability of its fertile land at the hub of waterways in all directions.

It has also been called Ākarana, the Māori pronunciation of Auckland.

Mortgage loan Confidence: 73% Arrow up

A mortgage loan, also referred to as a mortgage, is used either by purchasers of real property to raise funds to buy real estate; or alternatively by existing property owners to raise funds for any purpose, while putting a lien on the property being mortgaged.

The loan is "secured" on the borrower's property.

This means that a legal mechanism is put in place which allows the lender to take possession and sell the secured property ("foreclosure" or "repossession") to pay off the loan in the event that the borrower defaults on the loan or otherwise fails to abide by its terms.

The word mortgage is derived from a "Law French" term used by English lawyers in the Middle Ages meaning "death pledge", and refers to the pledge ending (dying) when either the obligation is fulfilled or the property is taken through foreclosure.

Financial services Confidence: 73% Arrow up

Financial services are the economic services provided by the finance industry, which encompasses a broad range of businesses that manage money, including credit unions, banks, credit-card companies, insurance companies, accountancy companies, consumer-finance companies, stock brokerages, investment funds and some government-sponsored enterprises.

Financial services companies are present in all economically developed geographic locations and tend to cluster in local, national, regional and international financial centers such as London, New York City, and Tokyo.

Insurance Confidence: 72% Arrow up

Insurance is a means of protection from financial loss.

It is a form of risk management primarily used to hedge against the risk of a contingent, uncertain loss.

WEBSITE SPEED

haven.co.nz website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

TRAFFIC

This website is ranked #8.775.737 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for haven.co.nz

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How haven.co.nz looks like on a mobile device such as an iPhone.

Tablet
How haven.co.nz looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 36% #ffffff
  • 23% #f0f0f0
  • 5% #d0e0f0
  • 4% #e0d0c0
  • 3% #d0d0c0
  • 3% #d0b090
  • 3% #f0ffff
  • 2% #d0c0b0
  • 2% #10c0e0
  • 2% #e0d0d0
  • 2% #c0a070
  • 2% #00c0f0

Text/code ratio

haven.co.nz's text/code ratio is 5.15%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 5.15%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 6
  • <H3> 2
  • <H4> 0
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Haven accountants and financial advisers
<H2>
2nd level heading
Home
Why use a haven adviser?
Contact us
What would you like to do?
News & blog
<H3>
3rd level heading
Navigation
Primary menu
Alt attributes Arrow up

We found 9 images on this website.
5 ALT attributes are missing on your image tags. The issue affects 4 actual different images that could be loaded more than once in your page.

Image Image URL Occurrences
Image with missing alt attribute found on haven.co.nz https://www.facebook.com/tr?id=1438866732915765&ev=PageView &noscript=1 1
Image with missing alt attribute found on haven.co.nz /app/uploads/2017/11/facebook.png 1
- data:image/svg xml,<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 ">... 2
Image with missing alt attribute found on haven.co.nz /app/themes/BBTFramework/images/logo-white.png 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 5 images on haven.co.nz. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 2.770
  • Likes 5
  • Shares 2.765
  • Comments 0
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

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