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SEO Report for hbr.org

January 13, 2020 11:02 AM
Desktop screen Desktop screenshot for hbr.org

SEO SCORE

Favicon for hbr.orghbr.org
72

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Category
Education
• Online since
December 5, 1996 (explore Wayback Machine)
• Age
23 years, 5 months, 23 days
• Alexa Rank
#2.575, hbr.org is in the world's top 5.000 websites!

FREE FORM BUILDER

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SEO

SSL Certificate
Great, this website is SSL secured (HTTPS).
The certificate issued by DigiCert Inc is valid from January 21, 2019 to March 26, 2021.
Title Tag
Harvard Business Review - Ideas and Advice for Leaders
Length: 54 (recommended: 10 to 70)
Meta Description
Find new ideas and classic advice on strategy, innovation and leadership, for global leaders from the world's best business and management experts.
Length: 147 (recommended: 50 to 160)
Google preview
Desktop Version

Harvard Business Review - Ideas and Advice for Leaders

https://hbr.org

Find new ideas and classic advice on strategy, innovation and leadership, for global leaders from the world's best business and management experts.

Mobile Version

Favicon for hbr.org https://hbr.org

Harvard Business Review - Ideas and Advice for Leaders

Find new ideas and classic advice on strategy, innovation and leadership, for global leaders from the world's best business and ma...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport initial-scale=1,width=device-width

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by hbr.org.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Harvard Business Review Confidence: 84% Arrow up

The Harvard Business Review (HBR) is a general management magazine published by Harvard Business Publishing, a wholly owned subsidiary of Harvard University.

It is published 6 times a year and is headquartered in Watertown, Massachusetts.

Innovation Confidence: 73% Arrow up

Innovation can be defined simply as a "new idea, device or method".

However, innovation is often also viewed as the application of better solutions that meet new requirements, unarticulated needs, or existing market needs.

This is accomplished through more-effective products, processes, services, technologies, or business models that are readily available to markets, governments and society.

The term "innovation" can be defined as something original and more effective and, as a consequence, new, that "breaks into" the market or society.

It is related to, but not the same as, invention.

Innovation is often manifested via the engineering process.

The opposite of innovation is exnovation.

Leadership Confidence: 73% Arrow up

Leadership is both a research area and a practical skill encompassing the ability of an individual or organization to "lead" or guide other individuals, teams, or entire organizations.

The literature debates various viewpoints: contrasting Eastern and Western approaches to leadership, and also (within the West) US vs.

European approaches.

US academic environments define leadership as "a process of social influence in which a person can enlist the aid and support of others in the accomplishment of a common task".

Leadership seen from a European and non-academic perspective encompasses a view of a leader who can be moved not only by communitarian goals but also by the search for personal power.

Strategy Confidence: 70% Arrow up

Strategy (from Greek στρατηγία stratēgia, "art of troop leader; office of general, command, generalship") is a high level plan to achieve one or more goals under conditions of uncertainty.

In the sense of the "art of the general", which included several subsets of skills including "tactics", siegecraft, logistics etc., the term came into use in the 6th century C.E.

in East Roman terminology, and was translated into Western vernacular languages only in the 18th century.

From then until the 20th century, the word "strategy" came to denote "a comprehensive way to try to pursue political ends, including the threat or actual use of force, in a dialectic of wills" in a military conflict, in which both adversaries interact.

Globalization Confidence: 68% Arrow up

Globalization or globalisation (see spelling differences) is the action or procedure of international integration arising from the interchange of world views, products, ideas, and other aspects of culture.

Advances in transportation (such as the steam locomotive, steamship, jet engine, and container ships) and in telecommunications infrastructure (including the rise of the telegraph and its modern offspring, the Internet and mobile phones) have been major factors in globalization, generating further interdependence of economic and cultural activities.

WEBSITE SPEED

hbr.org website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

2.5s

This domain loads at the median speed of 2.5 seconds.

Speed Percentile

30%

hbr.org is faster than approximately 30 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #2.575 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for hbr.org

Daily visitors by country

  • hbr.org daily visitors distribution - Total: 20 countries
  • Flag for IndiaIndia (12.7%)
  • Flag for United States of AmericaUnited States of America (39.4%)
  • Flaf icon for other countryOthers (47.9%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #2.231
Flag for EgyptEgypt #7.645
Flag for SingaporeSingapore #1.809
Flag for AustriaAustria #1.015
Flag for TurkeyTurkey #10.694

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How hbr.org looks like on a mobile device such as an iPhone.

Tablet
How hbr.org looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 45% #ffffff
  • 23% #f0f0f0
  • 9% #003050
  • 9% #103040
  • 3% #ffe0e0
  • 2% #504030
  • 2% #705040
  • 1% #406070
  • 1% #f0ffff
  • 1% #7090a0
  • 1% #204050
  • 1% #a0c0c0

Text/code ratio

hbr.org's text/code ratio is 4.37%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 4.37%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 2
  • <H2> 0
  • <H3> 19
  • <H4> 3
  • <H5> 3
  • <H6> 6
<H1>
Top level heading
Unexpected companies produce some of the best ceos
Browse the full archive
<H3>
3rd level heading
Your cart
4 signs your job might be in jeopardy (2)
How the best managers ıdentify and develop talent (2)
Challenging our gendered ıdea of mentorship
Unexpected companies produce some of the best ceos
<H4>
4th level heading
Popular topics
Subscribe to hbr newsletters: keep ınformed
Partner center
<H5>
5th level heading
Where do you want to be in five years?
ıt's harder than it looks.
The difficult discipline of newness.
<H6>
6th level heading
Explore hbr
Hbr store
About hbr
Hbr subscriber assistance
Hbr.org customer assistance
Alt attributes Arrow up

We found 18 images on this website.
14 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 14 images on hbr.org. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

Congratulations, your website is highly shared on social media! It's an excellent signal for your overall SEO strategy.

  • Facebook iconFacebook
  • Total Engagement 43.743
  • Likes 25.778
  • Shares 15.213
  • Comments 2.752
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Domain Registrar MARKMONITOR INC.
Registration Date 12/05/1996 23 years, 5 months, 23 days ago
Last Modified 11/02/2019 6 months, 27 days ago
Nameservers Arrow up
Host IP Address Country
ns-1175.awsdns-18.org 205.251.196.151 Flag for United StatesUnited States
ns-604.awsdns-11.net 205.251.194.92 Flag for United StatesUnited States
ns-469.awsdns-58.com 205.251.193.213 Flag for United StatesUnited States

SERVER

Server map
  • Service Provider (ISP)
  • Amazon.com, Inc.
  • IP Address
  • 99.86.88.12
  • Country
  • Flag for FranceFrance
  • Region
  • Île-de-France , Paris
  • Latitude and Longitude
  • 48.8566 : 2.35222

EDUCATION COMPETITORS IN FRANCE

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