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SEO Report for healthcare.gov

November 26, 2019 3:35 PM
Desktop screen Desktop screenshot for healthcare.gov

SEO SCORE

Favicon for healthcare.govhealthcare.gov
90

10 criteria passed
1 criteria to solve

PERFORMANCE OPPORTUNITIES

Fill the missing alt attributes on your images.
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OVERVIEW

• Category
Personal Finance  >  Insurance
• Alexa Rank
#4.864, healthcare.gov is in the world's top 5.000 websites!

FREE FORM BUILDER

Representation of an online Form

Free online forms for your website

Use our free online form builder to create any type of form for healthcare.gov.

Beauty and simplicity.

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SEO

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by DigiCert Inc has expired on April 25, 2020.
Title Tag
Get 2020 health coverage. Health Insurance Marketplace | HealthCare.gov
Length: 71 (recommended: 10 to 70)
Meta Description
Official site of Affordable Care Act. Enroll now for 2020 coverage. See health coverage choices, ways to save today, how law affects you.
Length: 137 (recommended: 50 to 160)
Google preview
Desktop Version

Get 2020 health coverage. Health Insurance Marketplace | HealthCare.go...

https://healthcare.gov

Official site of Affordable Care Act. Enroll now for 2020 coverage. See health coverage choices, ways to save today, how law affects you.

Mobile Version

Favicon for healthcare.gov https://healthcare.gov

Get 2020 health coverage. Health Insurance Marketplace | HealthCare.go...

Official site of Affordable Care Act. Enroll now for 2020 coverage. See health coverage choices, ways to save today, how law affec...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0, minimum-scale=1.0, maximum-scale=5.0
content-type index

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by healthcare.gov.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Health insurance marketplace Confidence: 91% Arrow up

In the United States, health insurance marketplaces, also called health exchanges, are organizations set up to facilitate the purchase of health insurance in each state in accordance with the Patient Protection and Affordable Care Act (ACA, known colloquially as "Obamacare").

Marketplaces provide a set of government-regulated and standardized health care plans from which individuals may purchase health insurance policies eligible for federal subsidies.

HealthCare.gov Confidence: 91% Arrow up

HealthCare.gov is a health insurance exchange website operated under the United States federal government under the provisions of the Patient Protection and Affordable Care Act (ACA, often known as 'Obamacare'), designed to serve the residents of the thirty-six U.S. states that opted not to create their own state exchanges.

The exchange facilitates the sale of private health insurance plans to residents of the United States and offers subsidies to those who earn less than four times the federal poverty line.

The website also assists those persons who are eligible to sign up for Medicaid, and has a separate marketplace for small businesses.

Patient Protection and Affordable Care Act Confidence: 82% Arrow up

The Patient Protection and Affordable Care Act, often shortened to the Affordable Care Act (ACA) and nicknamed Obamacare, is a United States federal statute enacted by the 111th United States Congress and signed into law by President Barack Obama on March 23, 2010.

Under the act, hospitals and primary physicians would transform their practices financially, technologically, and clinically to drive better health outcomes, lower costs, and improve their methods of distribution and accessibility.

Health insurance Confidence: 68% Arrow
Save Today Confidence: 63% Arrow

WEBSITE SPEED

healthcare.gov website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.2s

This domain loads at the median speed of 1.2 seconds.

Speed Percentile

69%

healthcare.gov is faster than approximately 69 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #4.864 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for healthcare.gov

Daily visitors by country

  • healthcare.gov daily visitors distribution - Total: 3 countries
  • Flag for United States of AmericaUnited States of America (95.6%)
  • Flaf icon for other countryOthers (7.2%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #473
Flag for IndiaIndia #38.640
Flag for CanadaCanada #20.810

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How healthcare.gov looks like on a mobile device such as an iPhone.

Tablet
How healthcare.gov looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 21% #ffffff
  • 20% #000000
  • 16% #102030
  • 12% #f0f0f0
  • 11% #101010
  • 7% #003040
  • 6% #808080
  • 3% #002030
  • 2% #506070
  • 1% #304050
  • 1% #104010
  • 0% #309030

Text/code ratio

healthcare.gov's text/code ratio is 10.39%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 10.39%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 2
  • <H2> 9
  • <H3> 4
  • <H4> 0
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
2020 open enrollment is here – and ends dec 15
Sign up for updates & reminders from healthcare.gov
<H2>
2nd level heading
Fınd local help
Get contacted
Quıck start guıde
Act by dec 15
Get important news & updates
<H3>
3rd level heading
Resources (2)
Connect with us (2)
Alt attributes Arrow up

We found 3 images on this website.
1 ALT attributes are missing on your image tags.

Image Image URL Occurrences
Image with missing alt attribute found on healthcare.gov /assets/oe7-mega-menu-image.jpg 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 1 images on healthcare.gov. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

Congratulations, your website is highly shared on social media! It's an excellent signal for your overall SEO strategy.

  • Facebook iconFacebook
  • Total Engagement 1.444.585
  • Likes 591.067
  • Shares 500.218
  • Comments 353.292
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

SERVER

Server map
  • Service Provider (ISP)
  • Akamai Technologies
  • IP Address
  • 23.65.200.180
  • Country
  • Flag for FranceFrance
  • Region
  • Île-de-France , Paris
  • Latitude and Longitude
  • 48.8566 : 2.35222

PERSONAL FINANCE > INSURANCE COMPETITORS IN FRANCE

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