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SEO Report for heap.io

December 19, 2019 11:04 AM
Desktop screen Desktop screenshot for heap.io

SEO SCORE

Favicon for heap.ioheap.io
90

10 criteria passed
1 criteria to solve

PERFORMANCE OPPORTUNITIES

Fill the missing alt attributes on your images.
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OVERVIEW

• Category
Business  >  Marketing
• Online since
December 25, 2011 (explore Wayback Machine)
• Age
8 years, 11 months, 8 days
• Alexa Rank
#41.891, heap.io is in the world's top 50.000 websites!

FREE FORM BUILDER

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SEO

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by GlobalSign nv-sa has expired on August 29, 2020.
Title Tag
Heap - The New Standard in Product Analytics
Length: 44 (recommended: 10 to 70)
Meta Description
Heap is a smarter way to do Product Analytics, giving PMs autocaptured, actionable customer data for true product innovation.
Length: 125 (recommended: 50 to 160)
Google preview
Desktop Version

Heap - The New Standard in Product Analytics

https://heap.io

Heap is a smarter way to do Product Analytics, giving PMs autocaptured, actionable customer data for true product innovation.

Mobile Version

Favicon for heap.io https://heap.io

Heap - The New Standard in Product Analytics

Heap is a smarter way to do Product Analytics, giving PMs autocaptured, actionable customer data for true product innovation.

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width
robots max-snippet:-1, max-image-preview:large, max-video-preview:-1

WEBSITE SPEED

heap.io website speed is fast. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.9s

This domain loads at the median speed of 1.9 seconds.

Speed Percentile

44%

heap.io is faster than approximately 44 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #41.891 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for heap.io

Daily visitors by country

  • heap.io daily visitors distribution - Total: 5 countries
  • Flag for IndiaIndia (17.4%)
  • Flag for PakistanPakistan (3.0%)
  • Flag for United States of AmericaUnited States of America (59.2%)
  • Flag for CanadaCanada (4.9%)
  • Flaf icon for other countryOthers (15.5%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #25.768
Flag for PakistanPakistan #22.733
Flag for United States of AmericaUnited States of America #11.882
Flag for Iran (Islamic Republic of)Iran (Islamic Republic of) #33.947
Flag for CanadaCanada #22.600

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How heap.io looks like on a mobile device such as an iPhone.

Tablet
How heap.io looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 64% #300050
  • 15% #402060
  • 14% #301050
  • 4% #200040
  • 1% #400040
  • 1% #806090
  • 0% #c0a0d0
  • 0% #9070a0
  • 0% #a080b0
  • 0% #f04060
  • 0% #d04060
  • 0% #b0a0c0

Text/code ratio

heap.io's text/code ratio is 8.86%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 8.86%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 20
  • <H3> 0
  • <H4> 0
  • <H5> 4
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
The new standard ın product analytics
The new standard
Over 6,000 companies build better products with heap
Measure what you need, without compromise
Question to answer
<H5>
5th level heading
Solutions
Resources
Product
Company
Alt attributes Arrow up

We found 26 images on this website.
26 ALT attributes are missing on your image tags. The issue affects 24 actual different images that could be loaded more than once in your page.

Image Image URL Occurrences
Image with missing alt attribute found on heap.io https://heap.io/wp-content/uploads/2019/09/Heap-RGB_Logo-Horizontal-Lockup-Color-Reverse-1.svg 3
Image with missing alt attribute found on heap.io https://heap.io/wp-content/uploads/2019/10/Homepage_IMG_REV@2x-e1574363653487.png 1
Image with missing alt attribute found on heap.io https://heap.io/wp-content/uploads/2019/12/logo-twilio-gray@2x.png 1
Image with missing alt attribute found on heap.io https://heap.io/wp-content/uploads/2019/12/logo-twilio-color@2x.png 1
Image with missing alt attribute found on heap.io https://heap.io/wp-content/uploads/2019/12/logo-esurance-gray@2x.png 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 26 images on heap.io. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 2.637
  • Likes 16
  • Shares 2.604
  • Comments 17
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Domain Registrar 1API GMBH
Registration Date 12/25/2011 8 years, 11 months, 8 days ago
Last Modified 02/01/2019 1 year, 10 months ago

SERVER

Server map
  • Service Provider (ISP)
  • Fastly
  • IP Address
  • 151.101.2.49
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874

BUSINESS > MARKETING COMPETITORS IN UNITED STATES

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