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Whois & Analysis for hearthsong.com

Dec 17, 2019 11:02 pm UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Organization
Plow & Hearth
• City
Madison
• Zip Code
22727
• State
VA
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for hearthsong.com
62

8 criteria passed
3 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Domain Owner
Plow & Hearth See more
• Category
Shopping  >  Hobbies & Interests  >  Arts & Crafts
• Online since
September 5, 1997 Explore Wayback Machine
• Age
27 years, 2 months, 1 day
• Alexa Rank
#184.267, hearthsong.com is in the world's top 1 million websites

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by GoDaddy.com, Inc. has expired on April 20, 2020.
Title Tag
HearthSong | Shop Kids Indoor & Outdoor Toys, Games & Swings
Length: 68 (recommended: 10 to 70)
Meta Description
Welcome to HearthSong, where we believe in improving children's lives through play! We offer high-quality and award-winning kids' toys, games, swings, and more.
Length: 160 (recommended: 50 to 160)
Google preview
Desktop Version

HearthSong | Shop Kids Indoor & Outdoor Toys, Games & Swing...

https://hearthsong.com

Welcome to HearthSong, where we believe in improving children's lives through play! We offer high-quality and award-winning kids' toys, games, swings, and more.

Mobile Version

https://hearthsong.com

HearthSong | Shop Kids Indoor & Outdoor Toys, Games & Swing...

Welcome to HearthSong, where we believe in improving children's lives through play! We offer high-quality and award-winning kids'...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

No 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content! Not all versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1, user-scalable=no
robots index,follow

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by hearthsong.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Child Confidence: 64% Arrow up

Biologically, a child (plural: children) is a human being between the stages of birth and puberty.

The legal definition of child generally refers to a minor, otherwise known as a person younger than the age of majority.

WEBSITE SPEED

hearthsong.com website speed is slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.8s

This domain loads at the median speed of 1.8 seconds.

Speed Percentile

48%

hearthsong.com is faster than approximately 48 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #184.267 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • hearthsong.com daily visitors distribution - Total: 2 countries
  • Flag for United States of AmericaUnited States of America (82.6%)
  • Flag for AustraliaAustralia (9.4%)
  • Flaf icon for other countryOthers (8%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #30.953
Flag for AustraliaAustralia #19.964

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How hearthsong.com looks like on a mobile device such as an iPhone.

Tablet
How hearthsong.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 42% #303030
  • 15% #302020
  • 8% #102010
  • 7% #301010
  • 5% #ffffff
  • 4% #102030
  • 3% #300000
  • 2% #d0e0f0
  • 1% #f0ffff
  • 1% #c0d0f0
  • 1% #002000
  • 1% #d0e0ff

Text/code ratio

hearthsong.com's text/code ratio is 6.80%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 6.80%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 0
  • <H3> 3
  • <H4> 1
  • <H5> 7
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H3>
3rd level heading
Exclusıves
2019 top chrıstmas toys
Outdoor play toys
<H4>
4th level heading
Live chat
<H5>
5th level heading
My account
Shop by hearthsong
Catalog
Gifts
Help
Alt attributes Arrow up

We found 81 images on this website.
6 ALT attributes are missing on your image tags. The issue affects 5 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 6 images on hearthsong.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You're doing quiet good on social media!

Social shares are a key signal, among many others, that search engines use to evaluate the rankings of a website. Asking people to share your pages, adding visible social share buttons and make great quality content are 3 of the most powerful ways to grow your social presence.

  • Facebook iconFacebook
  • Total Engagement 398
  • Likes 51
  • Shares 310
  • Comments 37

DOMAIN REGISTRAR

Domain Registrar CSC CORPORATE DOMAINS, INC.
Registration Date 09/05/1997 27 years, 2 months, 1 day ago
Last Modified 08/31/2019 5 years, 2 months, 7 days ago
Expiration Date 09/04/2020 Expired
Nameservers Arrow up
Host IP Address Country
dns2.cscdns.net 156.154.131.100 Flag for United StatesUnited States
dns1.cscdns.net 156.154.130.100 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • CenturyLink Communications
  • IP Address
  • 64.28.65.103
  • Country
  • Flag for United StatesUnited States
  • Region
  • Massachusetts , Waltham
  • Latitude and Longitude
  • 42.397 : -71.2683
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