Whois & Analysis for heatmap.it

Augmented reality (AR) is a live direct or indirect view of a physical, real-world environment whose elements are augmented (or supplemented) by computer-generated sensory input such as sound, video, graphics or GPS data.

It is related to a more general concept called mediated reality, in which a view of reality is modified (possibly even diminished rather than augmented) by a computer.

As a result, the technology functions by enhancing one’s current perception of reality.

By contrast, virtual reality replaces the real world with a simulated one.

Augmentation is conventionally in real time and in semantic context with environmental elements, such as sports scores on TV during a match.

Big data is a term for data sets that are so large or complex that traditional data processing application software is inadequate to deal with them.

Challenges include capture, storage, analysis, data curation, search, sharing, transfer, visualization, querying, updating and information privacy.

The term "big data" often refers simply to the use of predictive analytics, user behavior analytics, or certain other advanced data analytics methods that extract value from data, and seldom to a particular size of data set.

"There is little doubt that the quantities of data now available are indeed large, but that’s not the most relevant characteristic of this new data ecosystem.".

A heat map (or heatmap) is a graphical representation of data where the individual values contained in a matrix are represented as colors.

The term 'heat map' was originally coined and trademarked by software designer Cormac Kinney in 1991, to describe a 2D display depicting financial market information, though similar plots such as shading matrices have existed for over a century.

In online marketing, a landing page, sometimes known as a "lead capture page" or a "lander", or a "destination page", is a single web page that appears in response to clicking on a search engine optimized search result or an online advertisement.

The landing page will usually display directed sales copy that is a logical extension of the advertisement, search result or link.

Landing pages are used for lead generation.

The actions that a visitor takes on a landing page is what determines an advertiser's conversion rate.

A web browser (commonly referred to as a browser) is a software application for retrieving, presenting and traversing information resources on the World Wide Web.

An information resource is identified by a Uniform Resource Identifier (URI/URL) that may be a web page, image, video or other piece of content.

Hyperlinks present in resources enable users easily to navigate their browsers to related resources.