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Whois & Analysis for heineken.com

Dec 12, 2019 1:37 am UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Contact Name
Heineken International
• Organization
Heineken International B.V.
• City
Amsterdam
• Zip Code
1017 ZD
• Country Code
NL
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for heineken.com
86

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

Set a meta content-type (or meta charset) for your website.
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Fill the missing alt attributes on your images.
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OVERVIEW

• Domain Owner
Heineken International B.V. See more
• Category
Food & Drink  >  Cocktails / Beer
• Online since
September 20, 1995 Explore Wayback Machine
• Age
29 years, 1 month, 17 days
• Alexa Rank
#113.503, heineken.com is in the world's top 1 million websites

SUPERCHARGE YOUR SEO

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Let's Encrypt has expired on February 23, 2020.
Title Tag
Heineken® - USA
Length: 16 (recommended: 10 to 70)
Meta Description
Welcome to the official Heineken® website. Discover our story. Explore our products.
Length: 85 (recommended: 50 to 160)
Google preview
Desktop Version

Heineken® - USA

https://heineken.com

Welcome to the official Heineken® website. Discover our story. Explore our products.

Mobile Version

https://heineken.com

Heineken® - USA

Welcome to the official Heineken® website. Discover our story. Explore our products.

Encoding
No language/character encoding is specified
URL Resolve
URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1, minimum-scale=1.0, maximum-scale=1.0, user-scalable=0
robots NOINDEX, NOFOLLOW

WEBSITE SPEED

heineken.com website speed is fast. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.2s

This domain loads at the median speed of 1.2 seconds.

Speed Percentile

72%

heineken.com is faster than approximately 72 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #113.503 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • heineken.com daily visitors distribution - Total: 4 countries
  • Flag for IndiaIndia (6.5%)
  • Flag for United States of AmericaUnited States of America (19.1%)
  • Flag for BrazilBrazil (35.2%)
  • Flag for MexicoMexico (14.1%)
  • Flaf icon for other countryOthers (25.1%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #157.714
Flag for United States of AmericaUnited States of America #152.297
Flag for BrazilBrazil #16.460
Flag for MexicoMexico #22.569

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How heineken.com looks like on a mobile device such as an iPhone.

Tablet
How heineken.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 52% #104020
  • 38% #205020
  • 2% #000000
  • 1% #407050
  • 1% #306040
  • 1% #609070
  • 1% #80a080
  • 1% #608060
  • 1% #306060
  • 1% #304030
  • 0% #90b090
  • 0% #406070

Text/code ratio

heineken.com's text/code ratio is 5.91%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 5.91%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 0
  • <H3> 0
  • <H4> 0
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Let's see some ı.d.
Alt attributes Arrow up

We found 3 images on this website.
2 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 2 images on heineken.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

Congratulations, your website is highly shared on social media! It's an excellent signal for your overall SEO strategy.

  • Facebook iconFacebook
  • Total Engagement 22.471
  • Likes 4.739
  • Shares 17.535
  • Comments 197

DOMAIN REGISTRAR

Domain Registrar CSC CORPORATE DOMAINS, INC.
Registration Date 09/20/1995 29 years, 1 month, 17 days ago
Last Modified 09/15/2019 5 years, 1 month, 22 days ago
Expiration Date 09/19/2020 Expired
Nameservers Arrow up
Host IP Address Country
pdns2.cscdns.net 156.154.131.100 Flag for United StatesUnited States
pdns1.cscdns.net 156.154.130.100 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Microsoft Corporation
  • IP Address
  • 52.157.142.5
  • Country
  • Flag for NetherlandsNetherlands
  • Region
  • North Holland , Amsterdam
  • Latitude and Longitude
  • 52.3667 : 4.9
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