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SEO Report for hema.nl

Dec 14, 2019 10:22 am
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SEO SCORE

Favicon for hema.nlhema.nl
NEW Make this link ↑ a do-follow link
72

✅ 9 criteria passed
❌ 2 criteria to solve

PERFORMANCE OPPORTUNITIES

Follow Google PageSpeed Insights to make your page faster.
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Fill the missing alt attributes on your images.
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OVERVIEW

• Category
Shopping  >  Style & Fashion  >  Clothing
• Online since
June 19, 1995 (explore Wayback Machine)
• Alexa Rank
#46.575, hema.nl is in the world's top 50.000 websites!

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SEO

❌ SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by COMODO CA Limited has expired on April 14, 2020.
✅ Title Tag
HEMA - maakt het dagelijks leven leuker en makkelijker
Length: 54 (recommended: 10 to 70)
✅ Meta Description
Op hema.nl vind je de HEMA winkel met het grootste assortiment. Bestel eenvoudig online en laat je bestelling thuisbezorgen of haal gratis af bij jouw HEMA.
Length: 156 (recommended: 50 to 160)
ⓘ Google preview
Desktop Version

HEMA - maakt het dagelijks leven leuker en makkelijker

https://hema.nl

Op hema.nl vind je de HEMA winkel met het grootste assortiment. Bestel eenvoudig online en laat je bestelling thuisbezorgen of haal gratis af bij jouw HEMA.

Mobile Version

Favicon for hema.nl https://hema.nl

HEMA - maakt het dagelijks leven leuker en makkelijker

Op hema.nl vind je de HEMA winkel met het grootste assortiment. Bestel eenvoudig online en laat je bestelling thuisbezorgen of haa...

✅ Encoding
Great, language/character encoding is specified: utf-8
ⓘ Hreflang Tags
Alternate URL Hreflang
https://www.hema.nl/ nl-nl
https://www.hema.com/nl-be nl-be
https://www.hema.com/fr-be fr-be
https://www.hema.com/fr-fr fr-fr
https://www.hema.com/de-de de-de
SEE MORE
✅ URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Resolved URL
http://hema.nl https://www.hema.nl/
https://hema.nl https://www.hema.nl/
http://www.hema.nl https://www.hema.nl/
https://www.hema.nl https://www.hema.nl/
✅ Robots.txt
https://www.hema.nl/robots.txt
✅ URL Parameters
Great, the domain URLs look clean.
Attribute Value
ⓘ viewport width=device-width, initial-scale=1, user-scalable=no
ⓘ robots index, follow

SEMANTIC ANALYSIS

ⓘ The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by hema.nl.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

WEBSITE SPEED

❌ hema.nl website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1s

This domain loads at the median speed of 1 seconds.

Speed Percentile

81%

hema.nl is faster than approximately 81 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

ⓘ This website is ranked #46.575 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • hema.nl daily visitors distribution - Total: 1 country
  • Flag for NetherlandsNetherlands (87.6%)
  • Flaf icon for other countryOthers (12.4%)

Traffic country ranks

Country Rank
Flag for NetherlandsNetherlands #219

LAYOUT

ⓘ Doctype HTML5 Arrow ⓘ Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How hema.nl looks like on a mobile device such as an iPhone.

Tablet
How hema.nl looks like on a tablet such as an iPad.

Main colors used

ⓘ These are the main HTML color codes used by this website. Arrow
  • 31% #ffffff
  • 23% #f0f0f0
  • 15% #e0d0c0
  • 5% #ffc0d0
  • 4% #d0a0a0
  • 4% #fff0f0
  • 4% #f0e0e0
  • 2% #f0e0d0
  • 2% #fffff0
  • 2% #e0c0b0
  • 1% #f0ffff
  • 1% #f0d0d0

Text/code ratio

ⓘ hema.nl's text/code ratio is 6.74%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 6.74%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

✅ Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 9
  • <H3> 180
  • <H4> 10
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Op jekerstbest
<H2>
2nd level heading
Kerstversiering2+1 gratis
Feestelijke damesmode
Taart en gebak
Kinderkleding
Babykleding
SEE MORE
<H3>

For a better readability, only the first 20 <H3> tags are shown below.

3rd level heading
Baby (2)
Kleding (6)
Verzorging (4)
Babykamer (2)
Speelgoed (4)
SEE MORE
<H4>
4th level heading
Vind een winkel
Hulp nodig?
Bel onze klantenservice
Lees onze nieuwsbrief
Volg hema
SEE MORE
❌ Alt attributes Arrow up

We found 50 images on this website.
13 ALT attributes are missing on your image tags. The issue affects 6 actual different images that could be loaded more than once in your page.

Image Image URL Occurrences
Image with missing alt attribute found on hema.nl https://www.hema.nl/on/demandware.static/-/Sites-HemaNL-Library/nl_NL/dw5fbda0b1/imagesAssets/minica... 1
Image with missing alt attribute found on hema.nl /on/demandware.static/-/Sites/nl_NL/v1576211143402/as/nl-nl/saleNL.svg 6
Image with missing alt attribute found on hema.nl /on/demandware.static/-/Sites/nl_NL/v1576211143402/as/nl-nl/aanbieding.svg 1
Image with missing alt attribute found on hema.nl /on/demandware.static/-/Sites/nl_NL/v1576211143402/as/nl-nl/nieuw.svg 3
Image with missing alt attribute found on hema.nl https://www.hema.nl/on/demandware.static/-/Sites-HemaNL-Library/nl_NL/dwbfcc0964/imagesAssets/WA-War... 1
SEE MORE

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 13 images on hema.nl. Check your website to make sure it's specified for each image on the page.

SOCIAL

✅ This is an overview of your homepage shares on social networks.

Congratulations, your website is highly shared on social media! It's an excellent signal for your overall SEO strategy.

  • Facebook iconFacebook
  • Total Engagement 61.215
  • Likes 5.072
  • Shares 54.573
  • Comments 1.570

DOMAIN

Nameservers Arrow up
Host IP Address Country
dns1.novagraaf-dns.com 156.154.64.49 Flag for United StatesUnited States
dns2.novagraaf-dns.net 156.154.65.49 Flag for United StatesUnited States
dns3.novagraaf-dns.nl 156.154.66.49 Flag for United StatesUnited States
SEE MORE

SERVER

Server map
  • ⓘ Service Provider (ISP)
  • Cloudflare, Inc.
  • ⓘ IP Address
  • 104.18.93.28
  • ⓘ Country
  • Flag for United StatesUnited States
  • ⓘ Region
  • Virginia , Ashburn
  • ⓘ Latitude and Longitude
  • 39.0438 : -77.4874

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