Hema.nl SEO Report to Get More Traffic

SEO SCORE

hema.nl

✅ 9 criteria passed
❌ 2 criteria to solve

PERFORMANCE OPPORTUNITIES

Follow Google PageSpeed Insights to make your page faster.

Fill the missing alt attributes on your images.

OVERVIEW

• Category

Shopping > Style & Fashion > Clothing

• Online since

June 19, 1995 (explore Wayback Machine)

• Alexa Rank

#46.575, hema.nl is in the world's top 50.000 websites!

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SEO

❌ SSL Certificate

This website is not SSL secured (HTTPS), the certificate issued by COMODO CA Limited has expired on April 14, 2020.

✅ Title Tag

HEMA - maakt het dagelijks leven leuker en makkelijker
Length: 54 (recommended: 10 to 70)

✅ Meta Description

Op hema.nl vind je de HEMA winkel met het grootste assortiment. Bestel eenvoudig online en laat je bestelling thuisbezorgen of haal gratis af bij jouw HEMA.
Length: 156 (recommended: 50 to 160)

ⓘ Google preview

Desktop Version

HEMA - maakt het dagelijks leven leuker en makkelijker

https://hema.nl

Op hema.nl vind je de HEMA winkel met het grootste assortiment. Bestel eenvoudig online en laat je bestelling thuisbezorgen of haal gratis af bij jouw HEMA.

Mobile Version

https://hema.nl

HEMA - maakt het dagelijks leven leuker en makkelijker

Op hema.nl vind je de HEMA winkel met het grootste assortiment. Bestel eenvoudig online en laat je bestelling thuisbezorgen of haa...

✅ Encoding

Great, language/character encoding is specified: utf-8

ⓘ Hreflang Tags

Alternate URL	Hreflang
https://www.hema.nl/	nl-nl
https://www.hema.com/nl-be	nl-be
https://www.hema.com/fr-be	fr-be
https://www.hema.com/fr-fr	fr-fr
https://www.hema.com/de-de	de-de
https://www.hema.com/en-gb	en-gb

✅ URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL	Resolved URL
http://hema.nl	https://www.hema.nl/
https://hema.nl	https://www.hema.nl/
http://www.hema.nl	https://www.hema.nl/
https://www.hema.nl	https://www.hema.nl/

✅ Robots.txt

https://www.hema.nl/robots.txt

✅ URL Parameters

Great, the domain URLs look clean.

Attribute	Value
ⓘ viewport	width=device-width, initial-scale=1, user-scalable=no
ⓘ robots	index, follow

SEMANTIC ANALYSIS

ⓘ The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by hema.nl.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

WEBSITE SPEED

❌ hema.nl website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1s

This domain loads at the median speed of 1 seconds.

Speed Percentile

81%

hema.nl is faster than approximately 81 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

ⓘ This website is ranked #46.575 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

Netherlands (87.6%)
Others (12.4%)

Traffic country ranks

Country	Rank
Netherlands	#219

LAYOUT

ⓘ Doctype HTML5

ⓘ Responsive website, mobile-friendly.

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How hema.nl looks like on a mobile device such as an iPhone.

Tablet
How hema.nl looks like on a tablet such as an iPad.

Main colors used

ⓘ These are the main HTML color codes used by this website.

31% #ffffff
23% #f0f0f0
15% #e0d0c0
5% #ffc0d0
4% #d0a0a0
4% #fff0f0
4% #f0e0e0
2% #f0e0d0
2% #fffff0
2% #e0c0b0
1% #f0ffff
1% #f0d0d0

Text/code ratio

ⓘ hema.nl's text/code ratio is 6.74%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.

Text / Code Ratio 6.74%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

✅ Headings

Great, we found headings on this page.

<H1> 1
<H2> 9
<H3> 180
<H4> 10
<H5> 0
<H6> 0

<H1>

Top level heading
Op jekerstbest

<H2>

2^nd level heading
Kerstversiering2+1 gratis
Feestelijke damesmode
Taart en gebak
Kinderkleding
Babykleding
Slapen
Meer hema
Hema folder
Ontvang 10% korting!

<H3>

For a better readability, only the first 20 <H3> tags are shown below.

3^rd level heading
Baby (2)
Kleding (6)
Verzorging (4)
Babykamer (2)
Speelgoed (4)
Onderweg (4)
İn de etalage (18)
Kind (2)
Meisjeskleding (2)
Jongenskleding (2)
Kinderkamer (2)
Dames (2)
Lingerie (2)
Nachtmode (2)
Beenmode (2)
Dames-accessoires (2)
Heren (2)
Ondergoed, sokken en nachtmode (2)
Accessoires (2)
Mooi en gezond (2)

<H4>

4^th level heading
Vind een winkel
Hulp nodig?
Bel onze klantenservice
Lees onze nieuwsbrief
Volg hema
Makkelijk betalen
Populaire categorieën
Meer voor hema fans
Meer over hema
İnternationaal

❌ Alt attributes

We found 50 images on this website.
13 ALT attributes are missing on your image tags. The issue affects 6 actual different images that could be loaded more than once in your page.

Image	Image URL	Occurrences
	https://www.hema.nl/on/demandware.static/-/Sites-HemaNL-Library/nl_NL/dw5fbda0b1/imagesAssets/minica...	1
	/on/demandware.static/-/Sites/nl_NL/v1576211143402/as/nl-nl/saleNL.svg	6
	/on/demandware.static/-/Sites/nl_NL/v1576211143402/as/nl-nl/aanbieding.svg	1
	/on/demandware.static/-/Sites/nl_NL/v1576211143402/as/nl-nl/nieuw.svg	3
	https://www.hema.nl/on/demandware.static/-/Sites-HemaNL-Library/nl_NL/dwbfcc0964/imagesAssets/WA-War...	1
	https://www.hema.nl/on/demandware.static/-/Sites-HemaNL-Library/nl_NL/dwbf3ba6ec/imagesAssets/items....	1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 13 images on hema.nl. Check your website to make sure it's specified for each image on the page.

LINKS

ⓘ There is a total of 658 links on the homepage of this website.

6 of which have the nofollow attribute, meaning that their destination should not be afforded any additional weight or ranking by search engines.

ⓘ Internal links : 628

For a better readability, only the first 50 internal links are shown below.

Anchor	Type	URL
	image	https://www.hema.nl/
inloggen	text	https://www.hema.nl/on/demandware.store/sites-hemanl-site/nl_nl/login-show?original=%2f
favorieten (0 )	text	https://www.hema.nl/wishlist
baby	text	https://www.hema.nl/baby
alles in baby ›	text	https://www.hema.nl/baby
kleding	text	https://www.hema.nl/baby/babykleding
rompertjes	text	https://www.hema.nl/baby/babykleding/rompertjes
newborn kleding	text	https://www.hema.nl/baby/babykleding/newborn-kleding
slaapzakken en pyjamas	text	https://www.hema.nl/baby/babykleding/baby-slaapzakken-pyjamas
broeken en leggings	text	https://www.hema.nl/baby/babykleding/baby-broeken
truien en vesten	text	https://www.hema.nl/baby/babykleding/baby-truien-vesten
t-shirts en blouses	text	https://www.hema.nl/baby/babykleding/baby-t-shirt-blouses
jurken en rokken	text	https://www.hema.nl/baby/babykleding/baby-jurken-rokken
sokken en maillots	text	https://www.hema.nl/baby/babykleding/baby-sokken-maillots
jassen	text	https://www.hema.nl/baby/babykleding/baby-jassen
handschoenen, mutsen en sjaals	text	https://www.hema.nl/baby/babykleding/muts-sjaal-handschoenen
alle babykleding	text	https://www.hema.nl/baby/babykleding
verzorging	text	https://www.hema.nl/baby/babyverzorging
verschonen en verzorgen	text	https://www.hema.nl/baby/babyverzorging/verschonen-verzorgen
hydrofiele doeken	text	https://www.hema.nl/baby/babyverzorging/hydrofiele-doeken
slabbetjes en voeden	text	https://www.hema.nl/baby/babyverzorging/slabbetjes-babyvoeding
baby bad en badcapes	text	https://www.hema.nl/baby/babyverzorging/baby-bad-badcapes
aankleedkussens en hoezen	text	https://www.hema.nl/baby/babyverzorging/aankleedkussen
flessen en spenen	text	https://www.hema.nl/baby/babyverzorging/fles-speen
alle verzorging	text	https://www.hema.nl/baby/babyverzorging
babykamer	text	https://www.hema.nl/baby/babykamer
beddengoed	text	https://www.hema.nl/baby/babykamer/baby-beddengoed
opbergers	text	https://www.hema.nl/baby/babykamer/opbergers-babykamer
verlichting en kameraccessoires	text	https://www.hema.nl/baby/babykamer/verlichting-babykamer-accessoires
alles voor babykamer	text	https://www.hema.nl/baby/babykamer
speelgoed	text	https://www.hema.nl/baby/babyspeelgoed
knuffels en rammelaars	text	https://www.hema.nl/baby/babyspeelgoed/knuffels-rammelaars
leren en ontdekken	text	https://www.hema.nl/baby/babyspeelgoed/educatief-speelgoed-baby
alle speelgoed	text	https://www.hema.nl/baby/babyspeelgoed
onderweg	text	https://www.hema.nl/baby/onderweg
autostoeltjes en fietstoeltjes	text	https://www.hema.nl/baby/onderweg/autostoeltjes-fietsstoeltjes
luiertassen	text	https://www.hema.nl/baby/onderweg/luiertassen
kinderwagen en buggy	text	https://www.hema.nl/baby/onderweg/kinderwagen-buggy
alles voor onderweg	text	https://www.hema.nl/baby/onderweg
in de etalage	text	https://www.hema.nl/aanbiedingen/baby-aanbiedingen
in de etalage	text	https://www.hema.nl/baby/onderweg
nieuw	text	/baby?keepfilters=true&prefn1=isnew&forcelister=true&prefv1=nieuwe%20collectie
feestkleding	text	https://www.hema.nl/baby/babykleding/feestkleding
foute kerstkleding	text	https://www.hema.nl/kerst/kersttruien-kerstkleding
Viktor & Rolf collectie	text	/kerst/viktor-en-rolf?prefn1=producttype&prefv1=trui%7cromper
inspiratie	text	https://www.hema.nl/inspiratie
babyuitzetlijst	text	https://www.hema.nl/baby/babyuitzetlijst
aanbiedingen	text	https://www.hema.nl/aanbiedingen/baby-aanbiedingen
sale	text	https://www.hema.nl/aanbiedingen/sale/baby
kind	text	https://www.hema.nl/kind

ⓘ External links : 30

Anchor	Type	URL
fotoservice	text	https://foto.hema.nl/
fotoboek maken	text	https://foto.hema.nl/fotoboek-maken
fotocadeaus	text	https://foto.hema.nl/fotocadeaus
tickets	text	https://tickets.hema.nl/
App Store & iTunes	text	https://digitaal.hema.nl/
digitale cadeaukaarten	text	https://cadeaukaart.hema.nl/pages/home
HEMA mobiel	text	https://www.hematelefonie.nl
fotokerstkaarten	text	https://kerstkaarten.hema.nl/?_ga=2.20656763.211589626.1573459822-1030979189.1542802964
ontwerp je schoolspullen	text	https://foto.hema.nl/fotocadeaus/ontwerp-je-schoolspullen/
fotoservice	text	https://foto.hema.nl
tickets	text	https://tickets.hema.nl
verzekeringen	text	https://verzekerdbijhema.nl
No anchor	empty, nofollow	https://www.facebook.com/hema
No anchor	empty, nofollow	https://twitter.com/hema
No anchor	empty, nofollow	https://www.instagram.com/hemanederland/
No anchor	empty, nofollow	https://www.snapchat.com/add/hema_snaps
No anchor	empty, nofollow	https://nl.pinterest.com/echthema/
No anchor	empty, nofollow	https://www.youtube.com/channel/ucctımlx0km_z5k-yı_bqypg
over ons bedrijf	text	https://www.hema.net/
werken bij HEMA	text	https://www.werkenbijhema.nl/
een duurzame HEMA	text	https://duurzaamheid.hema.nl
HEMA Foundation	text	https://www.hema-foundation.org/
HEMA België	text	https://www.hema.com/nl-be
HEMA Duitsland	text	https://www.hema.com/de-de
HEMA Engeland	text	https://www.hema.com/en-gb
HEMA Frankrijk	text	https://www.hema.com/fr-fr
HEMA Oostenrijk	text	https://www.facebook.com/hema.austria/
HEMA Spanje	text	https://es.hemashop.com/es?_ga=2.105737539.1368936616.1560773130-1578981382.1547031122
HEMA Verenigde Arabische Emiraten	text	https://www.facebook.com/hemagcc
thuiswinkel waarborg	text	https://www.thuiswinkel.org/leden/hema/certificaat

DOMAIN

Nameservers

Host	IP Address	Country
dns1.novagraaf-dns.com	156.154.64.49	United States
dns2.novagraaf-dns.net	156.154.65.49	United States
dns3.novagraaf-dns.nl	156.154.66.49	United States
dns4.novagraaf-dns.eu	156.154.67.49	United States

SERVER

ⓘ Service Provider (ISP)
Cloudflare, Inc.
ⓘ IP Address
104.18.93.28
ⓘ Country
United States
ⓘ Region
Virginia , Ashburn
ⓘ Latitude and Longitude
39.0438 : -77.4874

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