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SEO Report for heritage.org

December 8, 2019 1:59 PM
Desktop screen Desktop screenshot for heritage.org

SEO SCORE

Favicon for heritage.orgheritage.org
90

10 criteria passed
1 criteria to solve

PERFORMANCE OPPORTUNITIES

Fill the missing alt attributes on your images.
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OVERVIEW

• Category
Law, Government, & Politics  >  Politics
• Online since
November 15, 1993 (explore Wayback Machine)
• Age
26 years, 2 months, 5 days
• Alexa Rank
#20.836, heritage.org is in the world's top 50.000 websites!

FREE FORM BUILDER

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SEO

SSL Certificate
Great, this website is SSL secured (HTTPS).
The certificate issued by COMODO CA Limited is valid from September 16, 2019 to March 25, 2020.
Title Tag
The Heritage Foundation
Length: 23 (recommended: 10 to 70)
Meta Description
A research and educational institution whose mission is to build and promote conservative public policies, based in Washington, D.C.
Length: 132 (recommended: 50 to 160)
Google preview
Desktop Version

The Heritage Foundation

https://heritage.org

A research and educational institution whose mission is to build and promote conservative public policies, based in Washington, D.C.

Mobile Version

Favicon for heritage.org https://heritage.org

The Heritage Foundation

A research and educational institution whose mission is to build and promote conservative public policies, based in Washington, D....

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0
robots NOODP,NOYDIR

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by heritage.org.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Washington, D.C. Confidence: 82% Arrow up

Washington, D.C., formally the District of Columbia and commonly referred to as "Washington", "the District", or simply "D.C.", is the capital of the United States.

The Heritage Foundation Confidence: 82% Arrow up

The Heritage Foundation is an American conservative think tank based in Washington, D.C. The foundation took a leading role in the conservative movement during the presidency of Ronald Reagan, whose policies were taken from Heritage's policy study Mandate for Leadership.

Heritage has since continued to have a significant influence in U.S. public policy making, and is considered to be one of the most influential conservative research organizations in the United States.

After the 2016 election of Donald Trump as U.S. President, Heritage played a major role in shaping his transition team.

Conservatism Confidence: 76% Arrow up

Conservatism is a political and social philosophy that promotes retaining traditional social institutions in the context of culture and civilization.

Conservatives seek to preserve institutions like religion, monarchy and the social hierarchy as they are, emphasizing stability and continuity, while the more extreme elements called reactionaries oppose Modernism and seek a return to "the way things were".

The first established use of the term in a political context originated with François-René de Chateaubriand in 1818, during the period of Bourbon restoration that sought to roll back the policies of the French Revolution.

The term, historically associated with right-wing politics, has since been used to describe a wide range of views.

Public policy Confidence: 75% Arrow up

Public policy is the principled guide to action taken by the administrative executive branches of the state with regard to a class of issues, in a manner consistent with law and institutional customs.

The foundation of public policy is composed of national constitutional laws and regulations.

Further substrates include both judicial interpretations and regulations which are generally authorized by legislation.

Public policy is considered strong when it solves problems efficiently and effectively, serves justice, supports governmental institutions and policies, and encourages active citizenship.

Mission statement Confidence: 69% Arrow up

A mission statement, a type of statement of purpose, is a statement which is used to communicate the purpose of an organization.

Although most of the time it will remain the same for a long period of time, it is not uncommon for organizations to update their mission statement; this generally happens when an organization evolves.

Mission statements are normally short and simple statements which outline what the organization's purpose is and are related to the specific sector an organization operates in.

WEBSITE SPEED

heritage.org website speed is fast. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.3s

This domain loads at the median speed of 1.3 seconds.

Speed Percentile

65%

heritage.org is faster than approximately 65 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #20.836 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for heritage.org

Daily visitors by country

  • heritage.org daily visitors distribution - Total: 9 countries
  • Flag for IndiaIndia (3.3%)
  • Flag for United States of AmericaUnited States of America (67.6%)
  • Flaf icon for other countryOthers (29.1%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #48.768
Flag for TurkeyTurkey #48.860
Flag for MalaysiaMalaysia #8.769
Flag for PhilippinesPhilippines #6.810
Flag for PakistanPakistan #34.744

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How heritage.org looks like on a mobile device such as an iPhone.

Tablet
How heritage.org looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 41% #000000
  • 12% #204050
  • 11% #002030
  • 8% #203040
  • 7% #ffffff
  • 6% #305070
  • 5% #6080a0
  • 4% #102030
  • 3% #507090
  • 1% #505020
  • 1% #8090a0
  • 0% #d0e0f0

Text/code ratio

heritage.org's text/code ratio is 8.29%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 8.29%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 2
  • <H2> 14
  • <H3> 6
  • <H4> 1
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
The heritage foundation
Don’t let ımpeachment drama keep the u.s. from supporting peace in ukraine
<H2>
2nd level heading
Secondary navigation (3)
The president's message
Heritage’s perspective
True north: the principles of conservatism
Top ıssues
<H3>
3rd level heading
Scotus 101: guns and gifts
Final rule for food stamps a positive step
London bridge killer should have been assessed before release
ınsights on the nato summit in london
Gender ıdentity: does ıt belong in our public schools?
<H4>
4th level heading
Join the fight to drain the swamp
Alt attributes Arrow up

We found 4 images on this website.
4 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 4 images on heritage.org. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 4.837
  • Likes 1.700
  • Shares 2.733
  • Comments 404
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Domain Registrar NETWORK SOLUTIONS, LLC
Registration Date 11/15/1993 26 years, 2 months, 5 days ago
Last Modified 09/17/2019 4 months, 4 days ago
Nameservers Arrow up
Host IP Address Country
vera.ns.cloudflare.com 2606:4700:50::adf5:3a93 Flag for United StatesUnited States
marek.ns.cloudflare.com 173.245.59.202 Flag for United StatesUnited States

SERVER

Server map
  • Service Provider (ISP)
  • Cloudflare, Inc.
  • IP Address
  • 104.20.2.212
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874

LAW, GOVERNMENT, & POLITICS > POLITICS COMPETITORS IN UNITED STATES

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