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Whois & Analysis for highmark.com

Dec 6, 2019 12:21 pm UTC

DOMAIN OWNER WHOIS

The owner's whois contact information is public.
• Contact Name
Highmark Inc
• Organization
Highmark Inc
• Address
120 5TH AVE
• City
PITTSBURGH
• Zip Code
15222-3000
• State
PA
• Country Code
US
• Phone Number
• Domain Registrar
Desktop screen Desktop screenshot for highmark.com
62

7 criteria passed
4 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Domain Owner
Highmark Inc See more
• Category
Health & Fitness  >  Orthopedics
• Online since
April 14, 1996 Explore Wayback Machine
• Age
28 years, 4 days
• Alexa Rank
#295.059, highmark.com is in the world's top 1 million websites

FREE FORM BUILDER

Representation of an online Form

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS). Consider adding a free SSL Certificate.
Title Tag
Highmark: Your Health Care Partner
Length: 34 (recommended: 10 to 70)
Meta Description
Highmark is a health and wellness organization located in Pittsburgh and operates health insurance plans in Pennsylvania, Delaware and West Virginia.
Length: 149 (recommended: 50 to 160)
Google preview
Desktop Version

Highmark: Your Health Care Partner

http://highmark.com

Highmark is a health and wellness organization located in Pittsburgh and operates health insurance plans in Pennsylvania, Delaware and West Virginia.

Mobile Version

http://highmark.com

Highmark: Your Health Care Partner

Highmark is a health and wellness organization located in Pittsburgh and operates health insurance plans in Pennsylvania, Delaware...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

No 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content! Not all versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1

SEMANTIC ANALYSIS

The owner has associated the following topics to the website.

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by highmark.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
West Virginia Confidence: 84% Arrow up

West Virginia is a state located in the Appalachian region of the Southern United States.

It is bordered by Virginia to the southeast, Kentucky to the southwest, Ohio to the northwest, Pennsylvania to the north (and, slightly, east), and Maryland to the northeast.

West Virginia is the 9th smallest by area, is ranked 38th in population, and has the second lowest household income of the 50 United States.

The capital and largest city is Charleston.

Pennsylvania Confidence: 80% Arrow up

Pennsylvania (Pennsylvania German: Pennsylvaani), officially the Commonwealth of Pennsylvania, is a state located in the northeastern and Mid-Atlantic regions of the United States.

The Appalachian Mountains run through its middle.

The commonwealth borders Delaware to the southeast, Maryland to the south, West Virginia to the southwest, Ohio to the west, Lake Erie and the Canadian province of Ontario to the northwest, New York to the north, and New Jersey to the east.

Pittsburgh Confidence: 78% Arrow up

Pittsburgh is a city in the Commonwealth of Pennsylvania in the United States, and is the county seat of Allegheny County.

The city proper has a total population of 304,391, being the 63rd largest city in the United States.

The metropolitan population of 2,353,045 is the largest in both the Ohio Valley and Appalachia, the second-largest in Pennsylvania (behind Philadelphia), and the 26th-largest in the U.S.

Delaware Confidence: 78% Arrow up

Delaware is a state located in the Mid-Atlantic and/or Northeastern regions of the United States.

It is bordered to the south and west by Maryland, to the northeast by New Jersey, and to the north by Pennsylvania.

The state takes its name from Thomas West, 3rd Baron De La Warr, an English nobleman and Virginia's first colonial governor.

Health insurance Confidence: 77% Arrow up

Health insurance is insurance against the risk of incurring medical expenses among individuals.

By estimating the overall risk of health care and health system expenses, among a targeted group, an insurer can develop a routine finance structure, such as a monthly premium or payroll tax, to ensure that money is available to pay for the health care benefits specified in the insurance agreement.

The benefit is administered by a central organization such as a government agency, private business, or not-for-profit entity.

According to the Health Insurance Association of America, health insurance is defined as "coverage that provides for the payments of benefits as a result of sickness or injury.

It includes insurance for losses from accident, medical expense, disability, or accidental death and dismemberment" (pg.

225).

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

Run Google PageSpeed Insights Analysis on highmark.com

TRAFFIC

This website is ranked #295.059 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • highmark.com daily visitors distribution - Total: 1 country
  • Flag for United States of AmericaUnited States of America (95.3%)
  • Flaf icon for other countryOthers (4.7%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #58.943

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How highmark.com looks like on a mobile device such as an iPhone.

Tablet
How highmark.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 46% #ffffff
  • 9% #f0f0f0
  • 9% #e0f0f0
  • 5% #1090c0
  • 3% #f0f0ff
  • 3% #404020
  • 2% #f0ffff
  • 2% #302010
  • 2% #805040
  • 1% #201010
  • 1% #10a0d0
  • 1% #605030

Text/code ratio

highmark.com's text/code ratio is 14.04%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 14.04%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 11
  • <H3> 0
  • <H4> 0
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Your health care partner
<H2>
2nd level heading
About us
Newsroom
Corporate responsibility
For consumers
For members
Alt attributes Arrow up

We found 36 images on this website.
20 ALT attributes are missing on your image tags. The issue affects 9 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 20 images on highmark.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

It seems you have a very poor social media presence.

Follow these tips to build a better relationship with your audience : set smart goals, identify your audience, be human, seek relationships, create an editorial calendar, automate, focus on helping, optimize for engagement, get visual, stay active and create great content.

  • Facebook iconFacebook
  • Total Engagement 0
  • Likes 0
  • Shares 0
  • Comments 0

DOMAIN REGISTRAR

Domain Registrar NETWORK SOLUTIONS, LLC
Registration Date 04/14/1996 28 years, 4 days ago
Last Modified 09/14/2017 6 years, 7 months, 6 days ago
Expiration Date 04/15/2025 12 months, 1 day from now
Nameservers Arrow up
Host IP Address Country
ns1.highmark.com 157.154.3.155 Flag for United StatesUnited States
ns2.highmark.com 167.164.3.155 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • Highmark Inc
  • IP Address
  • 157.154.4.237
  • Country
  • Flag for United StatesUnited States
  • Region
  • Pennsylvania , Pittsburgh
  • Latitude and Longitude
  • 40.4295 : -80.0152
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