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SEO Report for historicenvironment.scot

December 1, 2019 8:06 PM
Desktop screen Desktop screenshot for historicenvironment.scot
79

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your meta description eloquent and appealing, neither too short nor too long.
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Fill the missing alt attributes on your images.
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OVERVIEW

• Category
Travel  >  United Kingdom
• Alexa Rank
#178.028, historicenvironment.scot is in the world's top 1 million websites

FREE FORM BUILDER

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SEO

SSL Certificate
Great, this website is SSL secured (HTTPS).
The certificate issued by GoDaddy.com, Inc. is valid from October 10, 2019 to October 3, 2021.
Title Tag
Historic Environment Scotland | Àrainneachd Eachdraidheil Alba
Length: 63 (recommended: 10 to 70)
Meta Description
Historic Environment Scotland is the lead public body established to investigate, care for and promote Scotland’s historic environment. Browse the website today, or contact us to learn more.
Length: 192 (recommended: 50 to 160)
Google preview
Desktop Version

Historic Environment Scotland | Àrainneachd Eachdraidheil Alba

https://historicenvironment.scot

Historic Environment Scotland is the lead public body established to investigate, care for and promote Scotland’s historic environment. Browse the website today, or...

Mobile Version

Favicon for historicenvironment.scot https://historicenvironment.scot

Historic Environment Scotland | Àrainneachd Eachdraidheil Alba

Historic Environment Scotland is the lead public body established to investigate, care for and promote Scotland’s historic environ...

Encoding
Great, language/character encoding is specified: utf-8
URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by historicenvironment.scot.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Historic Environment Scotland Confidence: 88% Arrow up

Historic Environment Scotland (HES) is an executive non-departmental public body responsible for investigating, caring for and promoting Scotland’s historic environment.

HES was formed in 2015 from the merger of the government agency Historic Scotland with the Royal Commission on the Ancient and Historical Monuments of Scotland (RCAHMS).

Among other duties, Historic Environment Scotland maintains more than 300 properties of national importance including Edinburgh Castle, Skara Brae and Fort George.

WEBSITE SPEED

historicenvironment.scot website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

0.9s

This domain loads at the median speed of 0.9 seconds.

Speed Percentile

83%

historicenvironment.scot is faster than approximately 83 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #178.028 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for historicenvironment.scot

Daily visitors by country

  • historicenvironment.scot daily visitors distribution - Total: 1 country
  • Flag for United Kingdom of Great Britain and Northern IrelandUnited Kingdom of Great Britain and Northern Ireland (75.6%)
  • Flaf icon for other countryOthers (24.4%)

Traffic country ranks

Country Rank
Flag for United Kingdom of Great Britain and Northern IrelandUnited Kingdom of Great Britain and Northern Ireland #5.500

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How historicenvironment.scot looks like on a mobile device such as an iPhone.

Tablet
How historicenvironment.scot looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 14% #f0f0f0
  • 13% #ffffff
  • 13% #406090
  • 12% #5070a0
  • 7% #90b0b0
  • 5% #002030
  • 5% #103040
  • 4% #b0a0a0
  • 4% #c0b0b0
  • 3% #102030
  • 3% #6080a0
  • 3% #b0b0a0

Text/code ratio

historicenvironment.scot's text/code ratio is 8.67%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 8.67%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 5
  • <H2> 6
  • <H3> 28
  • <H4> 0
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Black friday
Explore 5,000 years of history
Gift membership
Visit the engine shed
Castle of light
<H2>
2nd level heading
Join our board
What's on
Latest news
New exhibition explores aesthetic of scotland’s industrial past
St andrew's day ticket giveaway
<H3>

For a better readability, only the first 20 <H3> tags are shown below.

3rd level heading
Heritage for all
Heritage search
Shop
Membership
Find out more (8)
Alt attributes Arrow up

We found 13 images on this website.
1 ALT attributes are missing on your image tags.

Image Image URL Occurrences

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 1 images on historicenvironment.scot. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 7.591
  • Likes 1.470
  • Shares 5.169
  • Comments 952
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

SERVER

Server map
  • Service Provider (ISP)
  • Microsoft Corporation
  • IP Address
  • 40.127.196.56
  • Country
  • Flag for IrelandIreland
  • Region
  • Leinster , Dublin
  • Latitude and Longitude
  • 53.3478 : -6.2597

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