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SEO Report for hobbycity.nz

December 8, 2019 3:13 PM
Desktop screen Desktop screenshot for hobbycity.nz

SEO SCORE

Favicon for hobbycity.nzhobbycity.nz
83

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

Consider adding a robots.txt file in your web server's root directory.
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Fill the missing alt attributes on your images.
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OVERVIEW

• Category
Hobbies & Interests
• Alexa Rank

FREE FORM BUILDER

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SEO

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Let's Encrypt has expired on January 7, 2020.
Title Tag
Hobby City — Hobby City NZ
Length: 28 (recommended: 10 to 70)
Meta Description
The largest hobby retail store in New Zealand is the best place to find all your radio controlled cars, planes and helicopters and trains and slot cars.
Length: 152 (recommended: 50 to 160)
Google preview
Desktop Version

Hobby City — Hobby City NZ

https://hobbycity.nz

The largest hobby retail store in New Zealand is the best place to find all your radio controlled cars, planes and helicopters and trains and slot cars.

Mobile Version

Favicon for hobbycity.nz https://hobbycity.nz

Hobby City — Hobby City NZ

The largest hobby retail store in New Zealand is the best place to find all your radio controlled cars, planes and helicopters and...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

Robots.txt
No robots.txt file was found on this page.
URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by hobbycity.nz.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
New Zealand Confidence: 76% Arrow up

New Zealand is an island nation in the southwestern Pacific Ocean.

The country geographically comprises two main landmasses—the North Island, or Te Ika-a-Māui, and the South Island, or Te Waipounamu—and around 600 smaller islands.

New Zealand is situated some east of Australia across the Tasman Sea and roughly south of the Pacific island areas of New Caledonia, Fiji, and Tonga.

Because of its remoteness, it was one of the last lands to be settled by humans.

During its long period of isolation, New Zealand developed a distinct biodiversity of animal, fungal and plant life.

The country's varied topography and its sharp mountain peaks, such as the Southern Alps, owe much to the tectonic uplift of land and volcanic eruptions.

New Zealand's capital city is Wellington, while its most populous city is Auckland.

Radio-controlled car Confidence: 72% Arrow up

Radio controlled (or R/C) cars are battery/gas-powered model cars or trucks that can be controlled from a distance using a specialized transmitter or remote.

The term "R/C" has been used to mean both "remote controlled" and "radio controlled", where "remote controlled" includes vehicles that are connected to their controller by a wire, but common use of "R/C" today usually refers to vehicles controlled by a radio-frequency link.

This article focuses on radio-controlled vehicles only.

Slot car Confidence: 72% Arrow up

A slot car (sometimes, slotcar or track car) is a powered miniature auto or other vehicle that is guided by a groove or slot in the track on which it runs.

A pin or blade extends from the bottom of the car into the slot.

Though some slot cars are used to model highway traffic on scenic layouts, the great majority are used in the competitive hobby of slot car racing or slot racing.

Hobby Confidence: 68% Arrow
Radio-controlled helicopter Confidence: 65% Arrow

TRAFFIC

This website is ranked #1.239.159 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for hobbycity.nz

Daily visitors by country

  • hobbycity.nz daily visitors distribution - Total: 1 country
  • Flag for New ZealandNew Zealand (95.0%)
  • Flaf icon for other countryOthers (5%)

Traffic country ranks

Country Rank
Flag for New ZealandNew Zealand #2.762

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How hobbycity.nz looks like on a mobile device such as an iPhone.

Tablet
How hobbycity.nz looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 39% #f0f0f0
  • 18% #2050a0
  • 11% #ffffff
  • 2% #4060a0
  • 2% #400000
  • 2% #f0f0ff
  • 2% #e03030
  • 1% #fff0f0
  • 1% #300000
  • 1% #4070b0
  • 1% #f0ffff
  • 1% #600000

Text/code ratio

hobbycity.nz's text/code ratio is 2.28%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 2.28%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 23
  • <H3> 0
  • <H4> 0
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
Top sellers (2)
Gunze b523 mr. super clear uv cut 170ml flat spray
Traxxas 2872x - 5000mah 11.1v 3-cell 25c lipo battery
Hobyzone hbz5300-rtf duet rtf by hobbyzone
Traxxas 3785 - motor, titan 12t (12-turn, 550 size)
Alt attributes Arrow up

We found 31 images on this website.
8 ALT attributes are missing on your image tags. The issue affects 4 actual different images that could be loaded more than once in your page.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 8 images on hobbycity.nz. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

You're doing quiet good on social media!

Social shares are a key signal, among many others, that search engines use to evaluate the rankings of a website. Asking people to share your pages, adding visible social share buttons and make great quality content are 3 of the most powerful ways to grow your social presence.

  • Facebook iconFacebook
  • Total Engagement 269
  • Likes 12
  • Shares 256
  • Comments 1
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Domain Registrar UMBRELLAR LIMITED T/A OPENHOST
Last Modified 08/09/2019 5 months, 20 days ago
Nameservers Arrow up
Host IP Address Country
ns1.openhost.co.nz 112.109.83.11 Flag for New ZealandNew Zealand
ns2.openhost.co.nz 52.187.240.75 Flag for AustraliaAustralia
ns3.openhost.co.nz 103.253.194.23 Flag for New ZealandNew Zealand

SERVER

Server map
  • Service Provider (ISP)
  • Cloudflare, Inc.
  • IP Address
  • 23.227.38.32
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874

HOBBIES & INTERESTS COMPETITORS IN UNITED STATES

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