Whois & Analysis for hometalk.com

Hometalk is an online platform that enables people to improve their living spaces through DIY.

Founded in 2011 and based in New York City, Hometalk has over 6 million registered members, 40 million monthly visits, and 250 million pageviews per month.

There are over 100,000 user-generated home improvement tutorials on the site (which have collectively been viewed over 1 billion times), sorted in categories such as kitchen design, gardening, and bedroom ideas.

Do it yourself (DIY) is the method of building, modifying, or repairing things without the direct aid of experts or professionals.

Academic research describes DIY as behaviors where "individuals engage raw and semi-raw materials and component parts to produce, transform, or reconstruct material possessions, including those drawn from the natural environment (e.g. landscaping)".

DIY behavior can be triggered by various motivations previously categorized as marketplace motivations (economic benefits, lack of product availability, lack of product quality, need for customization), and identity enhancement (craftsmanship, empowerment, community seeking, uniqueness).

Gardening is the practice of growing and cultivating plants as part of horticulture.

In gardens, ornamental plants are often grown for their flowers, foliage, or overall appearance; useful plants, such as root vegetables, leaf vegetables, fruits, and herbs, are grown for consumption, for use as dyes, or for medicinal or cosmetic use.

Gardening is considered to be a relaxing activity for many people.