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Whois & Analysis for hootsuite.com

Dec 1, 2019 11:36 pm UTC

DOMAIN OWNER WHOIS

ⓘ The owner has chosen to keep his whois contact information private.
• Contact Name
Registration Private
• Organization
Domains By Proxy, LLC
• Address
DomainsByProxy.com, 14455 N. Hayden Road
• City
Scottsdale
• Zip Code
85260
• State
Arizona
• Country Code
US
• Phone Number
Show phone
• Email
Show email
• Domain Registrar
GoDaddy.com, LLC
See Domain Dates and Nameservers
See Server Details
Desktop screen Desktop screenshot for hootsuite.com

SEO SCORE

hootsuite.com
Make your link ↑ do-follow
90

✅ 10 criteria passed
❌ 1 criteria to solve

PERFORMANCE OPPORTUNITIES

Fill the missing alt attributes on your images.
Arrow

OVERVIEW

• Domain Owner
Private
• Category
Business  >  Marketing  >  Society  >  Social Networking
• Online since
January 21, 2009 Explore Wayback Machine
• Age
15 years, 10 months, 3 days
• Alexa Rank
#383, hootsuite.com is in the world's top 500 websites!

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TECHNICAL SEO & SECURITY

❌ SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by GoDaddy.com, Inc. has expired on September 2, 2020.
✅ Title Tag
Social Media Marketing & Management Dashboard - Hootsuite
Length: 61 (recommended: 10 to 70)
✅ Meta Description
Enhance your social media management with Hootsuite, the leading social media dashboard. Manage multiple networks and profiles and measure your campaign results.
Length: 161 (recommended: 50 to 160)
ⓘ Google preview
Desktop Version

Social Media Marketing & Management Dashboard - Hootsuite

https://hootsuite.com

Enhance your social media management with Hootsuite, the leading social media dashboard. Manage multiple networks and profiles and measure your campaign results.

Mobile Version

https://hootsuite.com

Social Media Marketing & Management Dashboard - Hootsuite

Enhance your social media management with Hootsuite, the leading social media dashboard. Manage multiple networks and profiles and...

✅ Encoding
Great, language/character encoding is specified: utf-8
ⓘ Hreflang Tags
Alternate URL Hreflang
https://hootsuite.com/de/ de
https://hootsuite.com/ x-default
https://hootsuite.com/en-gb/ en-gb
https://hootsuite.com/en-hk/ en-hk
https://hootsuite.com/en-sg/ en-sg
SEE MORE
✅ URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Resolved URL
http://hootsuite.com https://hootsuite.com/
https://hootsuite.com https://hootsuite.com/
http://www.hootsuite.com https://hootsuite.com/
https://www.hootsuite.com https://hootsuite.com/
✅ Robots.txt
https://hootsuite.com/robots.txt
✅ URL Parameters
Great, the domain URLs look clean.
Attribute Value
ⓘ author Hootsuite Media Inc.
ⓘ robots index,follow
ⓘ viewport width=device-width, initial-scale=1, user-scalable=0

SEMANTIC ANALYSIS

ⓘ The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by hootsuite.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Hootsuite Confidence: 91% Arrow up

Hootsuite is a platform for managing social media, created by Ryan Holmes in 2008.

The system’s user interface takes the form of a dashboard, and supports social network integrations for Twitter, Facebook, Instagram, LinkedIn, Google+, YouTube, and many more.
Social media marketing Confidence: 80% Arrow up

Social media marketing is the use of social media platforms and websites to promote a product or service.

Most of these social media platforms have their own built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns.

Companies address a range of stakeholders through social media marketing including current and potential customers, current and potential employees, journalists, bloggers, and the general public.

On a strategic level, social media marketing includes the management of the implementation of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm's desired social media "culture" and "tone".

To use social media effectively, firms should learn to allow customers and Internet users to post user-generated content (e.g., online comments, product reviews, etc), also known as "earned media", rather than use marketer-prepared advertising copy.

While social media marketing is often associated with companies, as of 2016, a range of not-for-profit organizations and government organizations are engaging in social media marketing of their programs or services.
Social network Confidence: 68% Arrow
User profile Confidence: 67% Arrow

WEBSITE SPEED

✅ hootsuite.com website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

3.6s

This domain loads at the median speed of 3.6 seconds.

Speed Percentile

16%

hootsuite.com is faster than approximately 16 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

ⓘ This website is ranked #383 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • hootsuite.com daily visitors distribution - Total: 20 countries
  • Flag for IndiaIndia (15.0%)
  • Flag for United States of AmericaUnited States of America (37.3%)
  • Flaf icon for other countryOthers (47.7%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #234
Flag for EgyptEgypt #698
Flag for TurkeyTurkey #559
Flag for Venezuela (Bolivarian Republic of)Venezuela (Bolivarian Republic of) #395
Flag for PhilippinesPhilippines #339
SEE MORE

LAYOUT

ⓘ Doctype HTML5 Arrow ⓘ Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How hootsuite.com looks like on a mobile device such as an iPhone.

Tablet
How hootsuite.com looks like on a tablet such as an iPad.

Main colors used

ⓘ These are the main HTML color codes used by this website. Arrow
  • 33% #103050
  • 16% #409040
  • 16% #ffc040
  • 7% #ffffff
  • 4% #f0c050
  • 2% #f0f0f0
  • 2% #b0c0d0
  • 1% #008060
  • 1% #405070
  • 1% #006040
  • 1% #c0a060
  • 1% #205050

Text/code ratio

ⓘ hootsuite.com's text/code ratio is 3.52%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 3.52%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

✅ Headings Arrow up

Great, we found headings on this page.

  • <H1> 2
  • <H2> 1
  • <H3> 13
  • <H4> 7
  • <H5> 4
  • <H6> 0
<H1>
Top level heading
Social media marketing & management dashboard - hootsuite
Manage all your social media in one place
<H2>
2nd level heading
Trusted by employees at 800+ of the fortune 1000
<H3>
3rd level heading
Learn how hootsuite makes finding, scheduling, managing, and reporting on social media content easier
Save time by scheduling your social posts
Manage social content with ease
Measure your social media results
Surface the conversations that matter
SEE MORE
<H4>
4th level heading
Features
Networks / ıntegrations
Resources
Topics
Academy
SEE MORE
<H5>
5th level heading
Scheduling
Content curation
Social analytics
Monitoring
❌ Alt attributes Arrow up

We found 15 images on this website.
11 ALT attributes are missing on your image tags. The issue affects 10 actual different images that could be loaded more than once in your page.

Image Image URL Occurrences
Image with missing alt attribute found on hootsuite.com /dist/images/stock/home/hero-500-2019-10-29.jpg 1
Image with missing alt attribute found on hootsuite.com /dist/images/stock/home/schedule-1440.jpg 1
Image with missing alt attribute found on hootsuite.com /dist/images/stock/home/content-curation-1440.jpg 1
Image with missing alt attribute found on hootsuite.com /dist/images/stock/home/social-analytics-1440.jpg 1
Image with missing alt attribute found on hootsuite.com /dist/images/stock/home/monitoring-1440.jpg 1
SEE MORE

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 11 images on hootsuite.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

✅ This is an overview of your homepage shares on social networks.

Congratulations, your website is highly shared on social media! It's an excellent signal for your overall SEO strategy.

  • Facebook iconFacebook
  • Total Engagement 172.222
  • Likes 19.685
  • Shares 139.312
  • Comments 13.223

DOMAIN REGISTRAR

ⓘ Domain Registrar GODADDY.COM, LLC
ⓘ Registration Date 01/21/2009 15 years, 10 months, 3 days ago
ⓘ Last Modified 07/13/2018 6 years, 4 months, 10 days ago
ⓘ Expiration Date 07/16/2023 Expired
Nameservers Arrow up
Host IP Address Country
ns-1546.awsdns-01.co.uk 205.251.198.10 Flag for United StatesUnited States
ns-492.awsdns-61.com 205.251.193.236 Flag for United StatesUnited States
ns-877.awsdns-45.net 205.251.195.109 Flag for United StatesUnited States
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SERVER DETAILS

Server map
  • ⓘ Service Provider (ISP)
  • Amazon.com, Inc.
  • ⓘ IP Address
  • 52.200.29.168
  • ⓘ Country
  • Flag for United StatesUnited States
  • ⓘ Region
  • Virginia , Ashburn
  • ⓘ Latitude and Longitude
  • 39.0438 : -77.4874
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