mobile
Mobile menu

SEO Report for hoover.org

December 15, 2019 1:36 AM
Desktop screen Desktop screenshot for hoover.org

SEO SCORE

Favicon for hoover.orghoover.org
72

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

Follow Google PageSpeed Insights to make your page faster.
Arrow
Fill the missing alt attributes on your images.
Arrow

OVERVIEW

• Category
News / Weather / Information
• Online since
• Age
23 years, 11 months, 26 days
• Alexa Rank
#110.806, hoover.org is in the world's top 1 million websites

FREE FORM BUILDER

Representation of an online Form

Free online forms for your website

Use our free online form builder to create any type of form for hoover.org.

Beauty and simplicity.

Use templates. No coding. Embed anywhere. Get emails. Collect data.


opens a new window

SEO

SSL Certificate
Great, this website is SSL secured (HTTPS).
The certificate issued by Network Solutions L.L.C. is valid from October 2, 2017 to September 27, 2020.
Title Tag
Hoover Institution
Length: 18 (recommended: 10 to 70)
Meta Description
The Hoover Institution at Stanford University is a public policy think tank promoting the principles of individual, economic, and political freedom.
Length: 148 (recommended: 50 to 160)
Google preview
Desktop Version

Hoover Institution

https://hoover.org

The Hoover Institution at Stanford University is a public policy think tank promoting the principles of individual, economic, and political freedom.

Mobile Version

Favicon for hoover.org https://hoover.org

Hoover Institution

The Hoover Institution at Stanford University is a public policy think tank promoting the principles of individual, economic, and...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0, minimum-scale=1.0, maximum-scale=1.6

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by hoover.org.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Hoover Institution Confidence: 89% Arrow up

The Hoover Institution is an American public policy think tank and research institution located at Stanford University in California.

Its official name is the Hoover Institution on War, Revolution, and Peace.

It began as a library founded in 1919 by Republican Herbert Hoover, before he became President of the United States.

The library, known as the Hoover Institution Library and Archives, houses multiple archives related to Hoover, World War I, World War II, and other world history.

According to the 2016 Global Go To Think Tank Index Report (Think Tanks and Civil Societies Program, University of Pennsylvania), Hoover is #18 (of 90) in the "Top Think Tanks in the United States".

Stanford University Confidence: 87% Arrow up

Stanford University, officially Leland Stanford Junior University, is a private research university in Stanford, California, adjacent to Palo Alto and between San Jose and San Francisco.

Its campus is one of the largest in the United States.

Stanford also has land and facilities elsewhere.

Think tank Confidence: 84% Arrow up

A think tank, policy institute, or research institute is an organization that performs research and advocacy concerning topics such as social policy, political strategy, economics, military, technology, and culture.

Most policy institutes are non-profit organizations, which some countries such as the United States and Canada provide with tax exempt status.

Other think tanks are funded by governments, advocacy groups, or businesses, or derive revenue from consulting or research work related to their projects.

Political freedom Confidence: 80% Arrow up

Political freedom (also known as a political autonomy or political agency) is a central concept in history and political thought and one of the most important features of democratic societies.

Political freedom was described as freedom from oppression or coercion, the absence of disabling conditions for an individual and the fulfillment of enabling conditions, or the absence of life conditions of compulsion, e.g. economic compulsion, in a society.

Although political freedom is often interpreted negatively as the freedom from unreasonable external constraints on action, it can also refer to the positive exercise of rights, capacities and possibilities for action, and the exercise of social or group rights.

The concept can also include freedom from "internal" constraints on political action or speech (e.g. social conformity, consistency, or "inauthentic" behaviour).

The concept of political freedom is closely connected with the concepts of civil liberties and human rights, which in democratic societies are usually afforded legal protection from the state.

Public policy Confidence: 78% Arrow up

Public policy is the principled guide to action taken by the administrative executive branches of the state with regard to a class of issues, in a manner consistent with law and institutional customs.

The foundation of public policy is composed of national constitutional laws and regulations.

Further substrates include both judicial interpretations and regulations which are generally authorized by legislation.

Public policy is considered strong when it solves problems efficiently and effectively, serves justice, supports governmental institutions and policies, and encourages active citizenship.

WEBSITE SPEED

hoover.org website speed is slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.4s

This domain loads at the median speed of 1.4 seconds.

Speed Percentile

62%

hoover.org is faster than approximately 62 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #110.806 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for hoover.org

Daily visitors by country

  • hoover.org daily visitors distribution - Total: 2 countries
  • Flag for United States of AmericaUnited States of America (62.9%)
  • Flaf icon for other countryOthers (37.1%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #36.937
Flag for MalaysiaMalaysia #15.969

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How hoover.org looks like on a mobile device such as an iPhone.

Tablet
How hoover.org looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 57% #000000
  • 17% #d0d0d0
  • 9% #ffffff
  • 6% #f0f0f0
  • 3% #107080
  • 2% #901010
  • 2% #802020
  • 1% #206070
  • 1% #501010
  • 1% #e0d0d0
  • 0% #f0ffff
  • 0% #70b0b0

Text/code ratio

hoover.org's text/code ratio is 9.30%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 9.30%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 18
  • <H3> 3
  • <H4> 1
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
Research
Publications
Fellows
Library & archives
Policyed
<H3>
3rd level heading
Get ınvolved
Michael j. boskin
How to be a dictator
<H4>
4th level heading
Make a gift
Alt attributes Arrow up

We found 30 images on this website.
26 ALT attributes are missing on your image tags. The issue affects 25 actual different images that could be loaded more than once in your page.

Image Image URL Occurrences
Image with missing alt attribute found on hoover.org https://www.hoover.org/sites/default/files/styles/slide_home/public/slides/rauh-homepageslide.jpg 2
Image with missing alt attribute found on hoover.org https://www.hoover.org/sites/default/files/styles/slide_home/public/slides/laexhibition.jpg 1
Image with missing alt attribute found on hoover.org https://www.hoover.org/sites/default/files/styles/slide_home/public/slides/policyed_energydensity_el... 1
Image with missing alt attribute found on hoover.org https://www.hoover.org/sites/default/files/styles/slide_home/public/slides/warsh_wsj_fed.jpg 1
Image with missing alt attribute found on hoover.org https://www.hoover.org/sites/default/files/styles/slide_home/public/slides/eureka1904.jpg 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 26 images on hoover.org. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 1.799
  • Likes 125
  • Shares 1.623
  • Comments 51
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Domain Registrar NETWORK SOLUTIONS, LLC
Registration Date 07/18/1996 23 years, 11 months, 26 days ago
Last Modified 01/13/2018 2 years, 5 months, 27 days ago
Nameservers Arrow up
Host IP Address Country
ns69.worldnic.com 207.204.40.135 Flag for United StatesUnited States
ns70.worldnic.com 207.204.21.135 Flag for United StatesUnited States

SERVER

Server map
  • Service Provider (ISP)
  • Amazon Technologies Inc.
  • IP Address
  • 54.243.221.169
  • Country
  • Flag for United StatesUnited States
  • Region
  • Virginia , Ashburn
  • Latitude and Longitude
  • 39.0438 : -77.4874

NEWS / WEATHER / INFORMATION COMPETITORS IN UNITED STATES

BROWSE SEO REPORTS

SHARE