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Whois & Analysis for horze.com

Dec 7, 2019 5:27 pm UTC

DOMAIN OWNER WHOIS

The owner has chosen to keep his whois contact information private.
• Contact Name
REDACTED FOR PRIVACY
• Organization
Horze International GmbH
• Address
REDACTED FOR PRIVACY
• City
REDACTED FOR PRIVACY
• Zip Code
REDACTED FOR PRIVACY
• State
Hessen
• Country Code
DE
• Phone Number
REDACTED FOR PRIVACY ext: REDACTED FOR PRIVACY
• Domain Registrar
Hosting Concepts B.V. d/b/a Openprovider
See Domain Dates and Nameservers
See Server Details
Desktop screen Desktop screenshot for horze.com
79

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your title tag clear, concise and include your most important keywords.
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OVERVIEW

• Domain Owner
Private
• Category
Sports  >  Horses
• Online since
January 21, 2000 Explore Wayback Machine
• Age
24 years, 3 months, 6 days
• Alexa Rank
#284.479, horze.com is in the world's top 1 million websites

FREE FORM BUILDER

Representation of an online Form

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TECHNICAL SEO & SECURITY

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Let's Encrypt has expired on January 5, 2020.
Title Tag
Horze
Length: 5 (recommended: 10 to 70)
Meta Description
Find essential riding apparel, horse equipment, tack or barn supplies. Horze Equestrian features European-inspired designs for riding and driving.
Length: 146 (recommended: 50 to 160)
Google preview
Desktop Version

Horze

https://horze.com

Find essential riding apparel, horse equipment, tack or barn supplies. Horze Equestrian features European-inspired designs for riding and driving.

Mobile Version

https://horze.com

Horze

Find essential riding apparel, horse equipment, tack or barn supplies. Horze Equestrian features European-inspired designs for rid...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
language en-US
abstract Horze
author Horze
copyright Horze
viewport width=device-width, initial-scale=1.0

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by horze.com.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Horze Confidence: 86% Arrow up

Horze is a privately owned, initially Finnish equestrian products and supplies retailer.

It is one of the biggest European equestrian retailers, having stores in all Scandinavian countries, Germany, France, Hungary and Russia.

Horze also runs e-commerce for all countries in the European Union.

Horse Confidence: 73% Arrow up

The horse (Equus ferus caballus) is one of two extant subspecies of Equus ferus.

It is an odd-toed ungulate mammal belonging to the taxonomic family Equidae.

The horse has evolved over the past 45 to 55 million years from a small multi-toed creature, Eohippus, into the large, single-toed animal of today.

Humans began to domesticate horses around 4000 BC, and their domestication is believed to have been widespread by 3000 BC.

Horses in the subspecies caballus are domesticated, although some domesticated populations live in the wild as feral horses.

These feral populations are not true wild horses, as this term is used to describe horses that have never been domesticated, such as the endangered Przewalski's horse, a separate subspecies, and the only remaining true wild horse.

There is an extensive, specialized vocabulary used to describe equine-related concepts, covering everything from anatomy to life stages, size, colors, markings, breeds, locomotion, and behavior.

Horse tack Confidence: 72% Arrow up

Tack is a piece of equipment or accessory equipped on horses in the course of their use as domesticated animals.

Saddles, stirrups, bridles, halters, reins, bits, harnesses, martingales, and breastplates are all forms of horse tack.

Equipping a horse is often referred to as tacking up.

A room to store such equipment, usually near or in a stable, is a tack room.

Equestrianism Confidence: 70% Arrow up

Equestrianism (from Latin equester, equestr-, equus, horseman, horse), more often known as riding, horseback riding (American English) or horse riding (British English), refers to the skill of riding, driving, steeplechasing or vaulting with horses.

This broad description includes the use of horses for practical working purposes, transportation, recreational activities, artistic or cultural exercises, and competitive sport.

Clothing Confidence: 68% Arrow up

Clothing (also called clothes and attire) is fiber and textile material worn on the body.

The wearing of clothing is mostly restricted to human beings and is a feature of nearly all human societies.

The amount and type of clothing worn depends on body type, social, and geographic considerations.

Some clothing types can be gender-specific.

WEBSITE SPEED

horze.com website speed is fast. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1.8s

This domain loads at the median speed of 1.8 seconds.

Speed Percentile

49%

horze.com is faster than approximately 49 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

This website is ranked #284.479 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Daily visitors by country

  • horze.com daily visitors distribution - Total: 1 country
  • Flag for United States of AmericaUnited States of America (62.4%)
  • Flaf icon for other countryOthers (37.6%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #133.366

LAYOUT

Doctype Missing Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How horze.com looks like on a mobile device such as an iPhone.

Tablet
How horze.com looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 43% #ffffff
  • 16% #f0f0f0
  • 9% #b0e0f0
  • 6% #b0d0ff
  • 4% #e02020
  • 2% #d0a0c0
  • 1% #d0b0e0
  • 1% #f0ffff
  • 1% #d0c0ff
  • 1% #ffe0b0
  • 1% #f0d0f0
  • 1% #903030

Text/code ratio

horze.com's text/code ratio is 6.50%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 6.50%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 26
  • <H3> 9
  • <H4> 0
  • <H5> 0
  • <H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
Radiate this holiday season! (4)
November new arrivals (5)
Looking for that perfect gift? (5)
Gear up for the holidays! (5)
Radiance is in this holiday season!
<H3>
3rd level heading
Riding apparel
Rider gear
Blankets
Horse tack
Footwear
Alt attributes Arrow up

We found 143 images on this website.
140 ALT attributes are missing on your image tags. The issue affects 67 actual different images that could be loaded more than once in your page.

For a better readability, only the first 50 images missing a description are shown below.

Image Image URL Occurrences
Image with missing alt attribute found on horze.com /arquivos/logo.jpg?v=637084053158370000 1
Image with missing alt attribute found on horze.com /arquivos/mobile-logo.jpg?v=636894792651030000 1
Image with missing alt attribute found on horze.com https://horzeusa.vteximg.com.br/arquivos/menu_nav_Breeches_GPThermo_1019.jpg?v=637073426796330000 2
Image with missing alt attribute found on horze.com https://horzeusa.vteximg.com.br/arquivos/New_Desiree_1119.jpg?v=637088342832600000 2
Image with missing alt attribute found on horze.com https://horzeusa.vteximg.com.br/arquivos/menu_nav_Gear_Reflective_1019.jpg?v=637078936858300000 2

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 140 images on horze.com. Check your website to make sure it's specified for each image on the page.

SOCIAL MEDIA PRESENCE

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 5.644
  • Likes 240
  • Shares 5.263
  • Comments 141

DOMAIN REGISTRAR

Domain Registrar HOSTING CONCEPTS B.V. D/B/A OPENPROVIDER
Registration Date 01/21/2000 24 years, 3 months, 6 days ago
Last Modified 03/15/2019 5 years, 1 month, 13 days ago
Expiration Date 01/21/2021 Expired
Nameservers Arrow up
Host IP Address Country
ns-1020.awsdns-63.net 205.251.195.252 Flag for United StatesUnited States
ns-1274.awsdns-31.org 205.251.196.250 Flag for United StatesUnited States
ns-1602.awsdns-08.co.uk 205.251.198.66 Flag for United StatesUnited States

SERVER DETAILS

Server map
  • Service Provider (ISP)
  • InterNAP Network Services U.K. Limited
  • IP Address
  • 212.118.239.162
  • Country
  • Flag for United KingdomUnited Kingdom
  • Region
  • England , Chiswick
  • Latitude and Longitude
  • 51.4836 : -0.264
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