✅ 9 criteria passed
❌ 2 criteria to solve
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Houston Zoo - See them. Save them.
https://houstonzoo.org
The Houston Zoo connects communities with animals, inspiring action to save wildlife.
https://houstonzoo.org
Houston Zoo - See them. Save them.
The Houston Zoo connects communities with animals, inspiring action to save wildlife.
Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.
| Attribute | Value |
| ⓘ viewport | width=device-width, initial-scale=1, shrink-to-fit=no |
| ⓘ author | Houston Zoo |
| ⓘ revisit-after | 5 days |
| ⓘ rating | general |
| ⓘ distribution | global |
| ⓘ copyright | Houston Zoo |
| ⓘ robots | index,follow |
| ⓘ copyright | The Houston Zoo |
ⓘ The results of our semantic analysis are shown below using the website's language.
They are the main concepts covered by houstonzoo.org.
Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.
| Topics | |
Houston Zoo Confidence: 86% 
|
❌ houstonzoo.org website speed is very slow. Page speed is important for visitors and search engines.
Get insights to improve your page loading time.
This domain loads at the median speed of 5.1 seconds.
houstonzoo.org is faster than approximately 8 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.
A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.
ⓘ This website is ranked #405.866 by Alexa.
This rank is traffic based. The lower the rank is, the better the domain is ranked.
| Country | Rank |
 United States of America |
#89.372 |
Mobile Rendering
This website seems to be optimized for Mobile Visitors.
Phone
Tablet
A good text to HTML ratio is anywhere from 25 to 70%.
This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.
Great, we found headings on this page.
However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.
We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.
| 2nd level heading |
| Today’s schedule |
| Zoo news blog |
| Upcoming events |
| Give the gift ofgrub |
| Zoo news & discounts |
| Become a member |
| 4th level heading |
| #houstonzoo |
| 6th level heading |
| Tag your photos |
We found 13 images on this website.
3
ALT attributes are missing on your image tags.
Alternative text allows you to add a description to an image.
Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.
It looks like you're missing alternative text for 3 images on houstonzoo.org. Check your website to make sure it's specified for each image on the page.
For a better readability, only the first 50 internal links are shown below.
| Anchor | Type | URL |
| No anchor | empty | https://www.facebook.com/houstonzoo |
| No anchor | empty | https://twitter.com/houstonzoo |
| No anchor | empty | https://www.instagram.com/houstonzoo/ |
| Tickets | text | https://houstonzoo.doubleknot.com/admissions/2019-general-admission-with-unlimited-carousel/71948 |
| Download Map PDF | text | https://s28164.pcdn.co/files/gate-map-2019.09.pdf |
| Centennial Campaign | text | https://centennial.houstonzoo.org/ |
| 2018 Saving Wildlife Impact Report | text | https://s28164.pcdn.co/files/2018_annualreport_online.pdf |
 |
image | https://houstonzoo.doubleknot.com/admissions/2019-general-admission-with-unlimited-carousel/71948 |
 |
image | https://www.instagram.com/p/b6gvhhtfjjr/ |
 |
image | https://www.instagram.com/p/b6ewmybgbbn/ |
 |
image | https://www.instagram.com/p/b6dwq5ella-/ |
 |
image | https://www.instagram.com/p/b6dqr6dl1xg/ |
| text | https://www.facebook.com/houstonzoo | |
| text | https://twitter.com/houstonzoo | |
| text | https://www.instagram.com/houstonzoo/ |
| Domain |
Others (28%)
SOCIAL MEDIA PRESENCE
You have a relatively high presence on social media, keep going!
The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.