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SEO Report for houstonzoo.org

December 16, 2019 12:05 AM
Desktop screen Desktop screenshot for houstonzoo.org

SEO SCORE

Favicon for houstonzoo.orghoustonzoo.org
72

9 criteria passed
2 criteria to solve

PERFORMANCE OPPORTUNITIES

Follow Google PageSpeed Insights to make your page faster.
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Fill the missing alt attributes on your images.
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OVERVIEW

• Category
Pets
• Online since
January 26, 1998 (explore Wayback Machine)
• Alexa Rank
#405.866, houstonzoo.org is in the world's top 1 million websites

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SEO

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by Let's Encrypt has expired on January 22, 2020.
Title Tag
Houston Zoo - See them. Save them.
Length: 34 (recommended: 10 to 70)
Meta Description
The Houston Zoo connects communities with animals, inspiring action to save wildlife.
Length: 85 (recommended: 50 to 160)
Google preview
Desktop Version

Houston Zoo - See them. Save them.

https://houstonzoo.org

The Houston Zoo connects communities with animals, inspiring action to save wildlife.

Mobile Version

Favicon for houstonzoo.org https://houstonzoo.org

Houston Zoo - See them. Save them.

The Houston Zoo connects communities with animals, inspiring action to save wildlife.

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1, shrink-to-fit=no
author Houston Zoo
revisit-after 5 days
rating general
distribution global
copyright Houston Zoo
robots index,follow
copyright The Houston Zoo

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by houstonzoo.org.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Houston Zoo Confidence: 86% Arrow up

The Houston Zoo is a zoological park located within Hermann Park in Houston, Texas, United States.

The Zoo houses over 6,000 animals as a part of over 900 species that the zoo has to offer, and receives 2.55 million visitors each year and is the second most visited zoo in the United States.

The Zoo is accredited by the Association of Zoos and Aquariums (AZA).

WEBSITE SPEED

houstonzoo.org website speed is very slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

5.1s

This domain loads at the median speed of 5.1 seconds.

Speed Percentile

8%

houstonzoo.org is faster than approximately 8 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #405.866 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for houstonzoo.org

Daily visitors by country

  • houstonzoo.org daily visitors distribution - Total: 1 country
  • Flag for United States of AmericaUnited States of America (72.0%)
  • Flaf icon for other countryOthers (28%)

Traffic country ranks

Country Rank
Flag for United States of AmericaUnited States of America #89.372

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How houstonzoo.org looks like on a mobile device such as an iPhone.

Tablet
How houstonzoo.org looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 33% #000000
  • 20% #101010
  • 15% #ffffff
  • 11% #101000
  • 6% #006040
  • 2% #000010
  • 2% #f0f0f0
  • 2% #b0c090
  • 1% #307060
  • 1% #f0ffff
  • 1% #b0d0d0
  • 1% #106040

Text/code ratio

houstonzoo.org's text/code ratio is 3.13%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 3.13%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 0
  • <H2> 6
  • <H3> 0
  • <H4> 1
  • <H5> 0
  • <H6> 1

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>
2nd level heading
Today’s schedule
Zoo news blog
Upcoming events
Give the gift ofgrub
Zoo news & discounts
<H4>
4th level heading
#houstonzoo
<H6>
6th level heading
Tag your photos
Alt attributes Arrow up

We found 13 images on this website.
3 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 3 images on houstonzoo.org. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 3.887
  • Likes 874
  • Shares 2.733
  • Comments 280
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

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