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SEO Report for hsbc.uk

December 21, 2019 9:20 PM
Desktop screen Desktop screenshot for hsbc.uk

SEO SCORE

Favicon for hsbc.ukhsbc.uk
72

8 criteria passed
3 criteria to solve

PERFORMANCE OPPORTUNITIES

Make all versions of your website point to the same URL.
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Fill the missing alt attributes on your images.
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OVERVIEW

• Category
Personal Finance  >  Credit / Debit & Loans  >  Insurance
• Online since
• Age
5 years, 8 months, 21 days
• Alexa Rank
#43.625, hsbc.uk is in the world's top 50.000 websites!

FREE FORM BUILDER

Representation of an online Form

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SEO

Redirection
hsbc.uk redirects to https://hsbc.co.uk
SSL Certificate
Great, this website is SSL secured (HTTPS).
The certificate issued by DigiCert Inc is valid from September 2, 2019 to September 8, 2020.
Title Tag
HSBC UK - Personal & Online Banking
Length: 39 (recommended: 10 to 70)
Meta Description
Welcome to HSBC UK banking products including current accounts, loans, mortgages, credit cards. Also Premier and Advance banking and more…
Length: 140 (recommended: 50 to 160)
Google preview
Desktop Version

HSBC UK - Personal & Online Banking

https://hsbc.uk

Welcome to HSBC UK banking products including current accounts, loans, mortgages, credit cards. Also Premier and Advance banking and more…

Mobile Version

Favicon for hsbc.uk https://hsbc.uk

HSBC UK - Personal & Online Banking

Welcome to HSBC UK banking products including current accounts, loans, mortgages, credit cards. Also Premier and Advance banking a...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

No 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content! Not all versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by hsbc.uk.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
HSBC Bank (Europe) Confidence: 86% Arrow up

HSBC Bank plc is one of the largest banking and financial services organisations in the world.

HSBC's international network comprises around 7,500 offices in over 80 countries and territories in Europe, the Asia-Pacific region, the Americas, the Middle East and Africa.

Online banking Confidence: 83% Arrow up

Online banking, also known as internet banking, e-banking or virtual banking, is an electronic payment system that enables customers of a bank or other financial institution to conduct a range of financial transactions through the financial institution's website.

The online banking system will typically connect to or be part of the core banking system operated by a bank and is in contrast to branch banking which was the traditional way customers accessed banking services.

Transaction account Confidence: 78% Arrow up

A transaction account, checking account, current account or demand deposit account is a deposit account held at a bank or other financial institution.

It is available to the account owner "on demand" and is available for frequent and immediate access by the account owner or to others as the account owner may direct.

Access may be in a variety of ways, such as cash withdrawals, use of cheques and debit by electronic transfer.

In economic terms, the funds held in a transaction account are regarded as liquid funds and in accounting terms they are considered as cash.

Mortgage loan Confidence: 76% Arrow up

A mortgage loan, also referred to as a mortgage, is used either by purchasers of real property to raise funds to buy real estate; or alternatively by existing property owners to raise funds for any purpose, while putting a lien on the property being mortgaged.

The loan is "secured" on the borrower's property.

This means that a legal mechanism is put in place which allows the lender to take possession and sell the secured property ("foreclosure" or "repossession") to pay off the loan in the event that the borrower defaults on the loan or otherwise fails to abide by its terms.

The word mortgage is derived from a "Law French" term used by English lawyers in the Middle Ages meaning "death pledge", and refers to the pledge ending (dying) when either the obligation is fulfilled or the property is taken through foreclosure.

Credit card Confidence: 76% Arrow up

A credit card is a payment card issued to users (cardholders) to enable the cardholder to pay a merchant for goods and services, based on the cardholder's promise to the card issuer to pay them for the amounts so paid plus other agreed charges.

The card issuer (usually a bank) creates a revolving account and grants a line of credit to the cardholder, from which the cardholder can borrow money for payment to a merchant or as a cash advance.

WEBSITE SPEED

hsbc.uk website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

1s

This domain loads at the median speed of 1 seconds.

Speed Percentile

78%

hsbc.uk is faster than approximately 78 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #43.625 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for hsbc.uk

Daily visitors by country

  • hsbc.uk daily visitors distribution - Total: 6 countries
  • Flag for IndiaIndia (5.1%)
  • Flag for United States of AmericaUnited States of America (7.1%)
  • Flag for AustraliaAustralia (6.0%)
  • Flag for United Kingdom of Great Britain and Northern IrelandUnited Kingdom of Great Britain and Northern Ireland (65.9%)
  • Flag for South AfricaSouth Africa (9.2%)
  • Flaf icon for other countryOthers (6.7%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #60.242
Flag for United States of AmericaUnited States of America #87.078
Flag for AustraliaAustralia #9.913
Flag for United Arab EmiratesUnited Arab Emirates #9.311
Flag for United Kingdom of Great Britain and Northern IrelandUnited Kingdom of Great Britain and Northern Ireland #1.129

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How hsbc.uk looks like on a mobile device such as an iPhone.

Tablet
How hsbc.uk looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 27% #ffffff
  • 20% #003060
  • 17% #000000
  • 12% #e0e0f0
  • 7% #405060
  • 6% #f0f0f0
  • 2% #506070
  • 1% #103050
  • 1% #f0e0d0
  • 1% #fff0f0
  • 1% #001020
  • 1% #fffff0

Text/code ratio

hsbc.uk's text/code ratio is 6.85%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 6.85%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 61
  • <H3> 7
  • <H4> 2
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Small changes make a big impact
<H2>

For a better readability, only the first 20 <H2> tags are shown below.

2nd level heading
We use cookies
Current accounts (2)
Savings (2)
Credit cards (4)
Managing your account (4)
<H3>
3rd level heading
What you love. covered
Book an appointment
Explore your investment potential
Support and security
Tools and guides
<H4>
4th level heading
Great britain - view full results
Northern ıreland - view full results
Alt attributes Arrow up

We found 10 images on this website.
4 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 4 images on hsbc.uk. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

It seems you have a very poor social media presence.

Follow these tips to build a better relationship with your audience : set smart goals, identify your audience, be human, seek relationships, create an editorial calendar, automate, focus on helping, optimize for engagement, get visual, stay active and create great content.

  • Facebook iconFacebook
  • Total Engagement 0
  • Likes 0
  • Shares 0
  • Comments 0
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Domain Registrar MARKMONITOR INC.
Registration Date 07/21/2014 5 years, 8 months, 21 days ago
Last Modified 06/19/2018 1 year, 9 months, 23 days ago
Expiration Date 07/21/2020 3 months, 14 days from now
Nameservers Arrow up
Host IP Address Country
ns20.hsbc.net 208.78.70.141 Flag for United StatesUnited States
ns20.hsbc.uk 208.78.71.141 Flag for United StatesUnited States
ns21.hsbc.net 204.13.250.141 Flag for United StatesUnited States

SERVER

Server map
  • Service Provider (ISP)
  • HSBC Bank plc
  • IP Address
  • 91.214.6.117
  • Country
  • Flag for United KingdomUnited Kingdom
  • Region
  • England , Tankersley
  • Latitude and Longitude
  • 53.4907 : -1.49309

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