Whois & Analysis for hyster-yale.com

Hyster is an American manufacturing company specializing in forklifts and other materials-handling equipment.

Hyster was founded in 1929 as the Willamette-Ersted Company in Portland, Oregon.

The company was purchased in 1989 by NACCO Industries, Inc. and became a part of NACCO Materials Handling Group (NMHG).

NACCO spun off the materials handling business in 2012 as Hyster-Yale Materials Handling, Inc., which continues to market products under the Hyster brand name today.

Marketing is the study and management of exchange relationships.

The American Marketing Association has defined marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.".

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A sale is the exchange of a commodity or money as the price of a good or a service.

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