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SEO Report for iata.org

December 1, 2019 2:45 PM
Desktop screen Desktop screenshot for iata.org

SEO SCORE

Favicon for iata.orgiata.org
69

8 criteria passed
3 criteria to solve

PERFORMANCE OPPORTUNITIES

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OVERVIEW

• Category
Travel  >  Air Travel
• Online since
December 8, 1994 (explore Wayback Machine)
• Age
25 years, 9 months, 21 days
• Alexa Rank
#11.527, iata.org is in the world's top 20.000 websites!

FREE FORM BUILDER

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SEO

SSL Certificate
This website is not SSL secured (HTTPS). Consider adding a free SSL Certificate.
Title Tag
IATA - Home
Length: 11 (recommended: 10 to 70)
Meta Description
The International Air Transport Association (IATA) supports aviation with global standards for airline safety, security, efficiency and sustainability.
Length: 151 (recommended: 50 to 160)
Google preview
Desktop Version

IATA - Home

http://iata.org

The International Air Transport Association (IATA) supports aviation with global standards for airline safety, security, efficiency and sustainability.

Mobile Version

Favicon for iata.org http://iata.org

IATA - Home

The International Air Transport Association (IATA) supports aviation with global standards for airline safety, security, efficienc...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

No 301 redirects are in place to redirect traffic to your preferred domain. Pages that load successfully both with and without www. are treated as duplicate content! Not all versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1, maximum-scale=1
author IATA
robots FOLLOW,INDEX
language English

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by iata.org.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
International Air Transport Association Confidence: 88% Arrow up

The International Air Transport Association (IATA) is a trade association of the world’s airlines.

Consisting of 268 airlines, primarily major carriers, representing 117 countries, the IATA's member airlines account for carrying approximately 83% of total Available Seat Kilometers air traffic.

IATA supports airline activity and helps formulate industry policy and standards.

It is headquartered in Montreal, Canada with Executive Offices in Geneva, Switzerland.

Sustainable development Confidence: 76% Arrow up

Sustainable development is the organizing principle for meeting human development goals while at the same time sustaining the ability of natural systems to provide the natural resources and ecosystem services upon which the economy and society depends.

The desirable end result is a state of society where living conditions and resource use continue to meet human needs without undermining the integrity and stability of the natural systems.

Aviation safety Confidence: 75% Arrow up

Aviation safety is a term encompassing the theory, investigation, and categorization of flight failures, and the prevention of such failures through regulation, education, and training.

It can also be applied in the context of campaigns that inform the public as to the safety of air travel.

Aviation Confidence: 73% Arrow up

Aviation is the practical aspect or art of aeronautics, being the design, development, production, operation and use of aircraft, especially heavier than air aircraft.

The word aviation was coined by French writer and former naval officer Gabriel La Landelle in 1863, from the verb avier (synonymous flying), itself derived from the Latin word avis ("bird") and the suffix -ation.

Airport security Confidence: 72% Arrow up

Airport security refers to the techniques and methods used in protecting passengers, staff and planes which use the airports from accidental/malicious harm, crime and other threats.

WEBSITE SPEED

iata.org website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

2.1s

This domain loads at the median speed of 2.1 seconds.

Speed Percentile

40%

iata.org is faster than approximately 40 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #11.527 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for iata.org

Daily visitors by country

  • iata.org daily visitors distribution - Total: 20 countries
  • Flag for IndiaIndia (9.6%)
  • Flag for KuwaitKuwait (11.7%)
  • Flag for EgyptEgypt (6.2%)
  • Flag for PakistanPakistan (4.4%)
  • Flag for United States of AmericaUnited States of America (7.9%)
  • Flag for Saudi ArabiaSaudi Arabia (4.3%)
  • Flag for Papua New GuineaPapua New Guinea (5.9%)
  • Flag for SwitzerlandSwitzerland (4.0%)
  • Flag for NigeriaNigeria (3.8%)
  • Flaf icon for other countryOthers (42.2%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #9.610
Flag for KuwaitKuwait #172
Flag for IndonesiaIndonesia #8.414
Flag for EgyptEgypt #1.608
Flag for SingaporeSingapore #4.844

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How iata.org looks like on a mobile device such as an iPhone.

Tablet
How iata.org looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 35% #ffffff
  • 28% #f0f0f0
  • 13% #e0e0e0
  • 3% #ffd010
  • 2% #0030ff
  • 2% #fffff0
  • 1% #1030f0
  • 1% #f0ffff
  • 1% #506070
  • 1% #607080
  • 1% #d0c0b0
  • 0% #d0a010

Text/code ratio

iata.org's text/code ratio is 3.81%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 3.81%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 15
  • <H2> 23
  • <H3> 0
  • <H4> 7
  • <H5> 0
  • <H6> 0
<H1>
Top level heading
Search
Main ıata navigation
Take the next step (2)
Ambitious targets to reduce emissions (2)
Shape the journey of the future
<H2>

For a better readability, only the first 20 <H2> tags are shown below.

2nd level heading
Programs
Policy
Publications
Services
Training
<H4>
4th level heading
Leadership program for women in aviation (2)
Aviation climate change (2)
Nextt, new experience travel technologies
Keep passengers/crew safe & fuel costs down
World cargo symposium 2020, ıstanbul
Alt attributes Arrow up

We found 26 images on this website.
11 ALT attributes are missing on your image tags.

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 11 images on iata.org. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 2.301
  • Likes 83
  • Shares 2.194
  • Comments 24
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Domain Registrar NETWORK SOLUTIONS, LLC
Registration Date 12/08/1994 25 years, 9 months, 21 days ago
Last Modified 10/08/2019 11 months, 22 days ago
Nameservers Arrow up
Host IP Address Country
pdns1.ultradns.net 204.74.108.1 Flag for United StatesUnited States
pdns2.ultradns.net 204.74.109.1 Flag for United StatesUnited States
pdns3.ultradns.org 199.7.68.1 Flag for United StatesUnited States

SERVER

Server map
  • Service Provider (ISP)
  • Internet Media Network
  • IP Address
  • 204.74.99.100
  • Country
  • Flag for United StatesUnited States
  • Region
  • Illinois , Chicago
  • Latitude and Longitude
  • 41.8781 : -87.6298

TRAVEL > AIR TRAVEL COMPETITORS IN UNITED STATES

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