Whois & Analysis for imoguia.com

Customer relationship management (CRM) is an approach to managing a company's interaction with current and potential future customers.

It tries to analyze data about customers' history with a company and to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth.

Social media are computer-mediated technologies that facilitate the creation and sharing of information, ideas, career interests and other forms of expression via virtual communities and networks.

The variety of stand-alone and built-in social media services currently available introduces challenges of definition; however, there are some common features:

Marketing is the study and management of exchange relationships.

The American Marketing Association has defined marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.".

Advertising is an audio or visual form of marketing communication that employs an openly sponsored, nonpersonal message to promote or sell a product, service or idea.

Sponsors of advertising are often businesses who wish to promote their products or services.

Advertising is differentiated from public relations in that an advertiser usually pays for and has control over the message.

It is differentiated from personal selling in that the message is nonpersonal, i.e., not directed to a particular individual.

A Web portal is most often a specially designed web site that brings information together from diverse sources in a uniform way.

Usually, each information source gets its dedicated area on the page for displaying information (a portlet); often, the user can configure which ones to display.

Variants of portals include mashups and intranet "dashboards" for executives and managers.

The extent to which content is displayed in a "uniform way" may depend on the intended user and the intended purpose, as well as the diversity of the content.

Very often design emphasis is on a certain "metaphor" for configuring and customizing the presentation of the content and the chosen implementation framework and/or code libraries.

In addition, the role of the user in an organization may determine which content can be added to the portal or deleted from the portal configuration.