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SEO Report for index.digital

December 7, 2019 3:55 PM
Desktop screen Desktop screenshot for index.digital

SEO SCORE

Favicon for index.digitalindex.digital
66

8 criteria passed
3 criteria to solve

PERFORMANCE OPPORTUNITIES

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Fill the missing alt attributes on your images.
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OVERVIEW

• Category
Business  >  Advertising
• Online since
August 3, 2015 (explore Wayback Machine)
• Age
5 years, 1 day

FREE FORM BUILDER

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SEO

SSL Certificate
Great, this website is SSL secured (HTTPS).
The certificate issued by GoDaddy.com, Inc. is valid from September 1, 2019 to November 1, 2020.
Title Tag
Index.Digital – PROGRAMMATIC AD PLATFORM + DATA SCIENCE + ROI DRIVEN ANALYTICS
Length: 80 (recommended: 10 to 70)
Meta Description
Index.Digital Technology Inc. Programmatic Advertising Platform. A DSP to plan, build and optimize campaigns in real-time with complete price transparency.
Length: 155 (recommended: 50 to 160)
Google preview
Desktop Version

Index.Digital – PROGRAMMATIC AD PLATFORM + DATA SCIENCE + ROI DRIVEN A...

https://index.digital

Index.Digital Technology Inc. Programmatic Advertising Platform. A DSP to plan, build and optimize campaigns in real-time with complete price transparency.

Mobile Version

Favicon for index.digital https://index.digital

Index.Digital – PROGRAMMATIC AD PLATFORM + DATA SCIENCE + ROI DRIVEN A...

Index.Digital Technology Inc. Programmatic Advertising Platform. A DSP to plan, build and optimize campaigns in real-time with com...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by index.digital.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
Data science Confidence: 76% Arrow up

Data science, also known as data-driven science, is an interdisciplinary field about scientific methods, processes and systems to extract knowledge or insights from data in various forms, either structured or unstructured, similar to Knowledge Discovery in Databases (KDD).

Digital signal processing Confidence: 76% Arrow up

Digital signal processing (DSP) is the use of digital processing, such as by computers, to perform a wide variety of signal processing operations.

The signals processed in this manner are a sequence of numbers that represent samples of a continuous variable in a domain such as time, space, or frequency.

Analytics Confidence: 71% Arrow up

Analytics is the discovery, interpretation, and communication of meaningful patterns in data.

Especially valuable in areas rich with recorded information, analytics relies on the simultaneous application of statistics, computer programming and operations research to quantify performance.

Advertising Confidence: 71% Arrow up

Advertising is an audio or visual form of marketing communication that employs an openly sponsored, nonpersonal message to promote or sell a product, service or idea.

Sponsors of advertising are often businesses who wish to promote their products or services.

Advertising is differentiated from public relations in that an advertiser usually pays for and has control over the message.

It is differentiated from personal selling in that the message is nonpersonal, i.e., not directed to a particular individual.

Marketing Confidence: 68% Arrow up

Marketing is the study and management of exchange relationships.

The American Marketing Association has defined marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.".

WEBSITE SPEED

index.digital website speed is slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How index.digital looks like on a mobile device such as an iPhone.

Tablet
How index.digital looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 74% #b0b0b0
  • 12% #20b0e0
  • 3% #c0c0c0
  • 2% #30b0d0
  • 2% #e0e0e0
  • 1% #50d0f0
  • 1% #40c0e0
  • 1% #d04040
  • 1% #f0f0f0
  • 0% #004070
  • 0% #60b0c0
  • 0% #50a0b0

Text/code ratio

index.digital's text/code ratio is 12.28%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 12.28%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 7
  • <H3> 2
  • <H4> 8
  • <H5> 16
  • <H6> 7
<H1>
Top level heading
An ıntuıtıve marketıng platform for brands and agencıes
<H2>
2nd level heading
Platform overvıew
Prıcıng optıons
Guıdıng prıncıples
Dıgıtal transformatıon
Testimonials
<H3>
3rd level heading
Founded by sudeep bala, ındex.digital was purpose built to bring transparency to programmatic media buying. we have no vested interest with any vendor in the ad-tech stack and operate with a clear mandate that clients should be able to make educated decisions based on facts and data. our business consultancy division can help reshape how your customers view you.
Lıghtnıng fast campaıgn actıvatıon transparent medıa costs control where every dollar ıs spent own your campaıgn data
<H4>
4th level heading
ınsertıon order (ı/o)
Mın. $3k
Self-serve
Mın. $10k (3)
Full- serve
<H5>
5th level heading
Sıze and scale
Audıence ıntegratıons
Target any format
Campaıgn safeguards
Transparency
<H6>
6th level heading
Easy campaıgn set-up, ıntuıtıve decısıonıng, transparent costs
Whether you need to re-configure every process, or adopt a new technology platform, we’ll work closely with you to develop a completely customized programme, that evaluates
Workıng at the ıntersectıon of busıness, experıence and technology
Breakıng down sılos
Uncoverıng new value
Alt attributes Arrow up

We found 77 images on this website.
65 ALT attributes are missing on your image tags. The issue affects 65 actual different images that could be loaded more than once in your page.

For a better readability, only the first 50 images missing a description are shown below.

Image Image URL Occurrences
Image with missing alt attribute found on index.digital https://www.index.digital/wp-content/uploads/2017/06/CT_HorzW_Std_RGB-300x69.png 1
Image with missing alt attribute found on index.digital https://www.index.digital/wp-content/uploads/2018/11/Royal-Credit-Union-Full-Color-S-Logo-300x100.pn... 1
Image with missing alt attribute found on index.digital https://www.index.digital/wp-content/uploads/2017/06/johnston-meier-logo-300x56.png 1
Image with missing alt attribute found on index.digital https://www.index.digital/wp-content/uploads/2017/06/beretta-25years-red-300x142.png 1
Image with missing alt attribute found on index.digital https://www.index.digital/wp-content/uploads/2018/11/1200px-YEG_Logo2.svg_-300x174.png 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 65 images on index.digital. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

It's a good start.

You should focus on obtaining more social shares to improve your overall SEO strategy. Check out these tips to build a better social media presence.

  • Facebook iconFacebook
  • Total Engagement 13
  • Likes 9
  • Shares 1
  • Comments 3
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Domain Registrar GODADDY.COM, LLC
Registration Date 08/03/2015 5 years, 1 day ago
Last Modified 09/17/2019 10 months, 21 days ago
Expiration Date 08/03/2020 Expired
Nameservers Arrow up
Host IP Address Country
ns69.domaincontrol.com 97.74.104.45 Flag for United StatesUnited States
ns70.domaincontrol.com 173.201.72.45 Flag for United StatesUnited States

SERVER

Server map
  • Service Provider (ISP)
  • GoDaddy.com, LLC
  • IP Address
  • 166.62.108.43
  • Country
  • Flag for United StatesUnited States
  • Region
  • Arizona , Scottsdale
  • Latitude and Longitude
  • 33.6173 : -111.905

OWNER

The owner has chosen to keep his whois contact information private.
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BUSINESS > ADVERTISING COMPETITORS IN UNITED STATES

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