index.digital Domain Owner Whois and Analysis

DOMAIN OWNER WHOIS

ⓘ The owner has chosen to keep his whois contact information private.

• Contact Name

REDACTED FOR PRIVACY

• Organization

Domains By Proxy, LLC

• Address

REDACTED FOR PRIVACY

• City

REDACTED FOR PRIVACY

• Zip Code

REDACTED FOR PRIVACY

• State

Arizona

• Country Code

• Phone Number

REDACTED FOR PRIVACY ext: REDACTED FOR PRIVACY

• Email

Please query the RDDS service of the Registrar of Record identified in this output for information on how to contact the Registrant, Admin, or Tech contact of the queried domain name.

• Domain Registrar

GoDaddy.com, LLC
See Domain Dates and Nameservers
See Server Details

SEO SCORE

index.digital
Make your link ↑ do-follow

✅ 8 criteria passed
❌ 3 criteria to solve

PERFORMANCE OPPORTUNITIES

Follow Google PageSpeed Insights to make your page faster.

Fill the missing alt attributes on your images.

OVERVIEW

• Domain Owner

Private

• Category

Business > Advertising

• Online since

August 3, 2015 Explore Wayback Machine

• Age

9 years, 3 months, 13 days

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TECHNICAL SEO & SECURITY

❌ SSL Certificate

This website is not SSL secured (HTTPS), the certificate issued by GoDaddy.com, Inc. has expired on November 1, 2020.

❌ Title Tag

Index.Digital – PROGRAMMATIC AD PLATFORM + DATA SCIENCE + ROI DRIVEN ANALYTICS
Length: 80 (recommended: 10 to 70)

✅ Meta Description

Index.Digital Technology Inc. Programmatic Advertising Platform. A DSP to plan, build and optimize campaigns in real-time with complete price transparency.
Length: 155 (recommended: 50 to 160)

ⓘ Google preview

Desktop Version

Index.Digital – PROGRAMMATIC AD PLATFORM + DATA SCIENCE + ROI DRIVEN A...

https://index.digital

Index.Digital Technology Inc. Programmatic Advertising Platform. A DSP to plan, build and optimize campaigns in real-time with complete price transparency.

Mobile Version

https://index.digital

Index.Digital – PROGRAMMATIC AD PLATFORM + DATA SCIENCE + ROI DRIVEN A...

Index.Digital Technology Inc. Programmatic Advertising Platform. A DSP to plan, build and optimize campaigns in real-time with com...

✅ Encoding

Great, language/character encoding is specified: utf-8

✅ URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL	Resolved URL
http://index.digital	https://www.index.digital/
https://index.digital	https://www.index.digital/
http://www.index.digital	https://www.index.digital/
https://www.index.digital	https://www.index.digital/

✅ Robots.txt

https://index.digital/robots.txt

✅ URL Parameters

Great, the domain URLs look clean.

Attribute	Value
ⓘ viewport	width=device-width, initial-scale=1

SEMANTIC ANALYSIS

ⓘ The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by index.digital.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics

Data science Confidence: 76%

Data science, also known as data-driven science, is an interdisciplinary field about scientific methods, processes and systems to extract knowledge or insights from data in various forms, either structured or unstructured, similar to Knowledge Discovery in Databases (KDD).

Digital signal processing Confidence: 76%

Digital signal processing (DSP) is the use of digital processing, such as by computers, to perform a wide variety of signal processing operations. The signals processed in this manner are a sequence of numbers that represent samples of a continuous variable in a domain such as time, space, or frequency.

Analytics Confidence: 71%

Analytics is the discovery, interpretation, and communication of meaningful patterns in data. Especially valuable in areas rich with recorded information, analytics relies on the simultaneous application of statistics, computer programming and operations research to quantify performance.

Advertising Confidence: 71%

Advertising is an audio or visual form of marketing communication that employs an openly sponsored, nonpersonal message to promote or sell a product, service or idea. Sponsors of advertising are often businesses who wish to promote their products or services. Advertising is differentiated from public relations in that an advertiser usually pays for and has control over the message. It is differentiated from personal selling in that the message is nonpersonal, i.e., not directed to a particular individual.

Marketing Confidence: 68%

Marketing is the study and management of exchange relationships. The American Marketing Association has defined marketing as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.".

WEBSITE SPEED

❌ index.digital website speed is slow. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

LAYOUT

ⓘ Doctype HTML5

ⓘ Responsive website, mobile-friendly.

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How index.digital looks like on a mobile device such as an iPhone.

Tablet
How index.digital looks like on a tablet such as an iPad.

Main colors used

ⓘ These are the main HTML color codes used by this website.

74% #b0b0b0
12% #20b0e0
3% #c0c0c0
2% #30b0d0
2% #e0e0e0
1% #50d0f0
1% #40c0e0
1% #d04040
1% #f0f0f0
0% #004070
0% #60b0c0
0% #50a0b0

Text/code ratio

ⓘ index.digital's text/code ratio is 12.28%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.

Text / Code Ratio 12.28%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

✅ Headings

Great, we found headings on this page.

<H1> 1
<H2> 7
<H3> 2
<H4> 8
<H5> 16
<H6> 7

<H1>

Top level heading
An ıntuıtıve marketıng platform for brands and agencıes

<H2>

2^nd level heading
Platform overvıew
Prıcıng optıons
Guıdıng prıncıples
Dıgıtal transformatıon
Testimonials
ınsıghts
Connect wıth us to learn more

<H3>

3^rd level heading
Founded by sudeep bala, ındex.digital was purpose built to bring transparency to programmatic media buying. we have no vested interest with any vendor in the ad-tech stack and operate with a clear mandate that clients should be able to make educated decisions based on facts and data. our business consultancy division can help reshape how your customers view you.
Lıghtnıng fast campaıgn actıvatıon transparent medıa costs control where every dollar ıs spent own your campaıgn data

<H4>

4^th level heading
ınsertıon order (ı/o)
Mın. $3k
Self-serve
Mın. $10k (3)
Full- serve
Lıcensıng model

<H5>

5^th level heading
Sıze and scale
Audıence ıntegratıons
Target any format
Campaıgn safeguards
Transparency
Reportıng and ınsıghts
Algorıthmıc optımızatıon
A flexıble partnershıp model
Your objectıves
Your teams
Your operatıons
Your technology
Select platform partners
How cheap are fraudulent ad ımpressions
Driving conversions by exchange optimization
Driving programmatic transparency

<H6>

6^th level heading
Easy campaıgn set-up, ıntuıtıve decısıonıng, transparent costs
Whether you need to re-configure every process, or adopt a new technology platform, we’ll work closely with you to develop a completely customized programme, that evaluates
Workıng at the ıntersectıon of busıness, experıence and technology
Breakıng down sılos
Uncoverıng new value
Rethınk what exısts
Advancıng brands

❌ Alt attributes

We found 77 images on this website.
65 ALT attributes are missing on your image tags. The issue affects 65 actual different images that could be loaded more than once in your page.

For a better readability, only the first 50 images missing a description are shown below.

Image	Image URL	Occurrences
	https://www.index.digital/wp-content/uploads/2017/06/CT_HorzW_Std_RGB-300x69.png	1
	https://www.index.digital/wp-content/uploads/2018/11/Royal-Credit-Union-Full-Color-S-Logo-300x100.pn...	1
	https://www.index.digital/wp-content/uploads/2017/06/johnston-meier-logo-300x56.png	1
	https://www.index.digital/wp-content/uploads/2017/06/beretta-25years-red-300x142.png	1
	https://www.index.digital/wp-content/uploads/2018/11/1200px-YEG_Logo2.svg_-300x174.png	1
	https://www.index.digital/wp-content/uploads/2018/11/27036-300x300.png	1
	https://www.index.digital/wp-content/uploads/2017/03/Logo-BlueShore-300x89.png	1
	https://www.index.digital/wp-content/uploads/2018/11/1280px-Dairy_Queen_logo.svg_-300x210.png	1
	https://www.index.digital/wp-content/uploads/2017/06/logo-2-300x66.png	1
	https://www.index.digital/wp-content/uploads/2018/11/1280px-Grocery_Outlet_logo.svg_-300x77.png	1
	https://www.index.digital/wp-content/uploads/2016/04/Header_Main_Logo-1.png	1
	https://www.index.digital/wp-content/uploads/2018/02/douglas-college.png	1
	https://www.index.digital/wp-content/uploads/2017/10/KN1_T_4C-300x95.png	1
	https://www.index.digital/wp-content/uploads/2016/04/fleming-college-logo-07ab28bb64abb79e8c7c47e00f...	1
	https://www.index.digital/wp-content/uploads/2017/03/saga_logo-300x106.png	1
	https://www.index.digital/wp-content/uploads/2018/06/2000px-La-Z-Boy_Logo.svg_-300x46.png	1
	https://www.index.digital/wp-content/uploads/2016/05/hydro-Ottawa-300x59.png	1
	https://www.index.digital/wp-content/uploads/2017/10/RexallLogo-300x117.png	1
	https://www.index.digital/wp-content/uploads/2016/07/bay-of-quinte-tourism.png	1
	https://www.index.digital/wp-content/uploads/2016/07/tbw-head_01.png	1
	https://www.index.digital/wp-content/uploads/2017/03/logo-about-300x61.png	1
	https://www.index.digital/wp-content/uploads/2017/03/logo@2x-300x96.png	1
	https://www.index.digital/wp-content/uploads/2018/06/KingsCrossingLogo-300x158.png	1
	https://www.index.digital/wp-content/uploads/2018/11/CFA_NoTag-1-300x93.png	1
	https://www.index.digital/wp-content/uploads/2017/03/bath-fitter-300x300.png	1
	https://www.index.digital/wp-content/uploads/2017/03/xlogo.png.pagespeed.ic_.Ie-mmtuJR1-300x55.png	1
	https://www.index.digital/wp-content/uploads/2018/02/southeast-college-300x131.png	1
	https://www.index.digital/wp-content/uploads/2017/03/troico-logo-300x106.png	1
	https://www.index.digital/wp-content/uploads/2016/08/blomberg-logo.png	1
	https://www.index.digital/wp-content/uploads/2017/10/condochecklogowhiteh-300x70.png	1
	https://www.index.digital/wp-content/uploads/2017/10/hoover_home_energy_logo_New-eps-300x168.png	1
	https://www.index.digital/wp-content/uploads/2018/06/HomesteaderHealthLogo-300x290.png	1
	https://www.index.digital/wp-content/uploads/2017/10/transparentlogo.png	1
	https://www.index.digital/wp-content/uploads/2018/06/Saskatchewan_Polytechnic-300x155.png	1
	https://www.index.digital/wp-content/uploads/2017/10/pg-logo-300x135.png	1
	https://www.index.digital/wp-content/uploads/2017/10/Mount_Royal_University_Logo.svg_-300x200.png	1
	https://www.index.digital/wp-content/uploads/2018/06/qcl-logo-usp-300x60.png	1
	https://www.index.digital/wp-content/uploads/2017/10/VIU_logo-300x127.gif	1
	https://www.index.digital/wp-content/uploads/2018/02/Fatburger_logo.svg_-300x247.png	1
	https://www.index.digital/wp-content/uploads/2018/02/27.png	1
	https://www.index.digital/wp-content/uploads/2018/06/Lambton-College-300x88.png	1
	https://www.index.digital/wp-content/uploads/2018/06/Kumsheen_Brand_Blue0-b034af2f5056a36_b034b0db-5...	1
	https://www.index.digital/wp-content/uploads/2018/02/I1_jvnzt_400x400-300x300.png	1
	https://www.index.digital/wp-content/uploads/2018/06/member_logo_ON_St-Clair_College-300x87.png	1
	https://www.index.digital/wp-content/uploads/2018/02/Vive-logo-ID-300x51.png	1
	https://www.index.digital/wp-content/uploads/2018/02/c34312_8f076213ad2f4e8f8c3392e79aae0433.png	1
	https://www.index.digital/wp-content/uploads/2018/02/sens-stats-logo-300x98.png	1
	https://www.index.digital/wp-content/uploads/2018/02/audain-header-logo.png	1
	https://www.index.digital/wp-content/uploads/2018/06/famoso_logo-300x86.png	1
	https://www.index.digital/wp-content/uploads/2018/06/member_logo_AB_Olds_College-300x91.png	1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 65 images on index.digital. Check your website to make sure it's specified for each image on the page.

LINKS

ⓘ There is a total of 80 links on the homepage of this website.

ⓘ Internal links : 11

Anchor	Type	URL
	image	https://www.index.digital/
HOME	text	https://www.index.digital/
	image	https://www.index.digital/2018/11/how-cheap-are-fraudulent-ad-impressions/
How Cheap Are Fraudulent Ad Impressions	text	https://www.index.digital/2018/11/how-cheap-are-fraudulent-ad-impressions/
	image	https://www.index.digital/2015/11/conversions/
Driving Conversions By Exchange Optimization	text	https://www.index.digital/2015/11/conversions/
[…]	text	https://www.index.digital/2015/11/conversions/
	image	https://www.index.digital/2015/11/programmatic-transparency/
Driving Programmatic Transparency	text	https://www.index.digital/2015/11/programmatic-transparency/
[…]	text	https://www.index.digital/2015/11/programmatic-transparency/
sales@index.digital	text	mailto:sales@index.digital

ⓘ External links : 69

For a better readability, only the first 50 external links are shown below.

Anchor	Type	URL
GET IN TOUCH	text	https://www.linkedin.com/in/sudeepbala
	image	http://www.canadiantire.ca/en.html
	image	https://www.rcu.org/
	image	http://jmins.com/
	image	https://berettafarms.com/
	image	http://flyeia.com/
	image	https://www.ashleyfurniture.com/
	image	https://www.blueshorefinancial.com/
	image	https://www.dairyqueen.com/ca-en/?localechange=1&
	image	https://www.anglersatlas.com/
	image	https://groceryoutlet.com/
	image	http://www.visit1000islands.com/
	image	https://www.douglascollege.ca/
	image	https://www.kanatanorthbia.ca/
	image	http://flemingcollege.ca/
	image	https://recruitincanada.com/
	image	https://www.la-z-boy.com/
	image	https://hydroottawa.com/
	image	https://www.rexall.ca/
	image	http://bayofquinte.ca/tourism/
	image	http://theboatwarehouse.com/
	image	http://www.cwf-fcf.org/
	image	http://www.pacificspecialtybrands.com/
	image	http://kingscrossing.ca/
	image	https://www.cfa.ca/
	image	http://www.bathfitter.com/
	image	https://www.long-mcquade.com/
	image	https://www.southeastcollege.org/
	image	http://www.troico.ca/
	image	http://www.blombergappliances.us/
	image	http://www.condo-check.com/
	image	https://hoovershomeenergy.ca/
	image	http://www.homesteaderhealth.com/
	image	http://www.geco.ca/
	image	https://saskpolytech.ca/
	image	http://tourismpg.com/
	image	http://www.mtroyal.ca/
	image	https://www.queencharlottelodge.com/
	image	https://www.viu.ca/
	image	https://www.fatburger.com/
	image	https://www.dixperformancenorth.com/wps/portal/c/products?clear=true
	image	https://www.lambtoncollege.ca/
	image	http://kumsheen.com/
	image	http://www.madadsinteractive.com/
	image	http://www.stclaircollege.ca/
	image	http://vivecrop.com/
	image	http://www.westinwhistler.com/
	image	https://www.sensfoundation.com/
	image	https://audainartmuseum.com/
	image	https://famoso.ca/

DOMAIN REGISTRAR

ⓘ Domain Registrar	GODADDY.COM, LLC
ⓘ Registration Date	08/03/2015 9 years, 3 months, 13 days ago
ⓘ Last Modified	09/17/2019 5 years, 1 month, 28 days ago
ⓘ Expiration Date	08/03/2020 Expired