init.shop Domain Owner Whois and Analysis

DOMAIN OWNER WHOIS

ⓘ The owner has chosen to keep his whois contact information private.

SEO SCORE

init.shop
Make your link ↑ do-follow

✅ 8 criteria passed
❌ 3 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your meta description eloquent and appealing, neither too short nor too long.

Consider adding a robots.txt file in your web server's root directory.

OVERVIEW

• Domain Owner

Private

• Category

News / Weather / Information

• Alexa Rank

#1.528.013

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TECHNICAL SEO & SECURITY

❌ SSL Certificate

This website is not SSL secured (HTTPS), the certificate issued by Let's Encrypt has expired on March 7, 2020.

✅ Title Tag

端 Mall ｜品味生活指南 – Init.shop
Length: 45 (recommended: 10 to 70)

❌ Meta Description

優質生活，從簡化質優開始，懂得選擇，懂得善待自己，懂得斤斤計較，卻又懂得該多負擔一些些代價，購買更貼近生活所需，同時也更好用更耐用的生活器具。這是一個跨越海峽，港台兩個新創團隊〖端傳媒 X 哎喔生活雜良〗的聯手合作，希望傳達「少，但更優質」的生活理念。購物過程中，如您有任何疑問，都可至我們的Facebook帳號「端傳媒」或者「哎喔生活雜良」提問。
Length: 501 (recommended: 50 to 160)

ⓘ Google preview

Desktop Version

端 Mall ｜品味生活指南 – Init.shop

https://init.shop

Mobile Version

https://init.shop

端 Mall ｜品味生活指南 – Init.shop

優質生活，從簡化質優開始，懂得選擇，懂得善待自己，懂得斤斤計較，卻又懂得該多負擔一些些代價，購買更貼近生活所需，同時也更好用更耐用的生活器具。這是一個跨越海峽，港台兩個新創團隊〖端傳媒 X 哎喔生活雜良〗的聯手合作，希望傳達「少，但更優質」的生活理念。購物過...

✅ Encoding

Great, language/character encoding is specified: utf-8

✅ URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL	Resolved URL
http://init.shop	https://init.shop/
https://init.shop	https://init.shop/
http://www.init.shop	https://init.shop/
https://www.init.shop	https://init.shop/

❌ Robots.txt

No robots.txt file was found on this page.

✅ URL Parameters

Great, the domain URLs look clean.

Attribute	Value
ⓘ viewport	width=device-width,initial-scale=1

WEBSITE SPEED

✅ init.shop website speed is fast. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

PAGESPEED INSIGHTS

Page on which speed is tested live:

Chrome User Experience Report Results

Lighthouse Results

TRAFFIC

ⓘ This website is ranked #1.528.013 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

LAYOUT

ⓘ Doctype HTML5

ⓘ Responsive website, mobile-friendly.

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How init.shop looks like on a mobile device such as an iPhone.

Tablet
How init.shop looks like on a tablet such as an iPad.

Main colors used

ⓘ These are the main HTML color codes used by this website.

47% #ffffff
38% #f0f0f0
6% #c0e0f0
4% #c0d0e0
1% #d0e0f0
1% #f0f0ff
1% #f0fff0
0% #a09080
0% #f0ffff
0% #fffff0
0% #f0e0e0
0% #d0c0b0

Text/code ratio

ⓘ init.shop's text/code ratio is 2.09%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.

Text / Code Ratio 2.09%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

✅ Headings

Great, we found headings on this page.

<H1> 0
<H2> 2
<H3> 1
<H4> 0
<H5> 0
<H6> 0

However, you have not defined a top level heading, or <H1>. It is used to define the most important heading.

We recommend using one top level heading to set up a semantic relationship between that heading and the remainder of the content on a page. It clearly describes to the readers and the search engines what it is about.

<H2>

2^nd level heading
品味生活指南
精品推薦

<H3>

3^rd level heading
關於端mall

❌ Alt attributes

We found 75 images on this website.
7 ALT attributes are missing on your image tags.

Image	Image URL	Occurrences
	//cdn.shopify.com/s/files/1/0018/1721/5023/files/mall_slide_300x300.jpg?v=1567318741	1
	//cdn.shopify.com/s/files/1/0018/1721/5023/files/18238724_657845624408702_6670809517812904729_o_300x...	1
	//cdn.shopify.com/s/files/1/0018/1721/5023/files/25396025_757639057762691_9135837740151635703_n_a8e6...	1
	//cdn.shopify.com/s/files/1/0018/1721/5023/files/1240x538-kinto-day-off_300x300.jpg?v=1568859012	1
	//cdn.shopify.com/s/files/1/0018/1721/5023/files/IMG_6865_300x300.JPG?v=1568859726	1
	//cdn.shopify.com/s/files/1/0018/1721/5023/files/duan-yalili-1920_300x300.jpg?v=1566980727	1
	//cdn.shopify.com/s/files/1/0018/1721/5023/files/mall_slide_1280x@2x.jpg?v=1567318741	1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 7 images on init.shop. Check your website to make sure it's specified for each image on the page.

LINKS

ⓘ There is a total of 49 links on the homepage of this website.

ⓘ Internal links : 49

Anchor	Type	URL
登入	text	/account/login
建立帳號	text	/account/register
No anchor	empty	/cart
購物車 0	text	/cart
購物車 0	text	/cart
日用好物	text	/collections/%e6%97%a5%e7%94%a8%e5%a5%bd%e7%89%a9
美好餐廚	text	/collections/%e7%be%8e%e5%a5%bd%e9%a4%90%e5%bb%9a
手感文具	text	/collections/%e6%89%8b%e6%84%9f%e6%96%87%e5%85%b7
風格包包	text	/collections/%e9%a2%a8%e6%a0%bc%e5%8c%85%e5%8c%85
香醇飲品	text	/collections/%e4%bd%b3%e8%8c%97%e9%a6%99%e8%8c%b6
關於我們	text	/pages/about-us
	image	/
	image	/collections/%e9%9d%9c%e4%ba%ab%e5%92%96%e5%95%a1%e6%99%82%e5%85%89
	image	/collections/%e9%a4%90%e6%a1%8c%e4%b8%8a%e7%9a%84%e8%97%9d%e8%a1%93
	image	/collections/%e9%9a%a8%e8%ba%ab%e6%a9%9f%e8%83%bd%e7%be%8e%e5%ad%b8
	image	/collections/%e5%8f%b0%e7%81%a3%e7%b6%93%e5%85%b8%e5%b7%a5%e8%97%9d
	image	/collections/linkife
	image	/collections/%e5%93%81%e8%97%8f
	image	/collections/%e5%8f%b0%e7%81%a3%e9%9d%92%e8%8a%b1%e6%a5%8a%e8%8e%89%e8%8e%89
	image	/collections/%e6%a8%82%e6%a8%82%e6%9c%a8
	image	/products/linkife-%e5%8c%97%e6%ad%90%e9%a2%a8%e6%a0%bc-%e7%99%bd%e7%93%b7%e8%8c%b6%e5%a3%ba%e8%8c%b6...
	image	/products/smart-z-%e6%89%8b%e6%b2%96%e5%92%96%e5%95%a1-%e6%99%ba%e8%83%bd%e9%9b%bb%e5%ad%90%e7%a7%a4
	image	/products/kinto-play-tumbler-%e5%85%92%e7%ab%a5-%e9%9b%99%e5%b1%a4%e4%b8%8d%e9%8f%bd%e9%8b%bc%e4%bf%...
	image	/products/%e4%bb%81%e8%88%9f-%e6%b7%a8%e5%a1%91%e4%bb%81%e5%bf%83-%e5%ae%88%e8%ad%b7%e7%b5%84%e7%a6%...
	image	/products/%e9%9c%b2%e6%9c%a8%e6%96%87%e5%89%b5-luwood-%e6%aa%9c%e6%9c%a8%e6%a2%a0%e6%9d%af-%e9%80%81...
	image	/products/%e6%9c%89%e7%8e%89%e5%9c%a8%e5%b1%b1-%e9%9d%92%e5%bf%83%e7%8e%89%e8%8c%97%e8%a1%8c%e6%97%8...
	image	/products/woo-%e6%9c%ac%e7%89%a9-%e9%8a%80%e6%9d%8f-%e7%b4%94%e9%8c%ab%e6%8a%91%e8%8f%8c%e5%99%a8-%e...
	image	/products/linkife-%e7%8e%bb%e7%92%83%e7%b3%bb%e5%88%97-%e6%89%8b%e6%b2%96%e5%92%96%e5%95%a1%e7%b4%b0...
	image	/products/mico-ice-%e5%86%b0%e8%90%83%e5%92%96%e5%95%a1%e5%a3%ba%e7%b5%84
	image	/products/funwood-%e6%96%b9%e6%9c%a8-%e6%9c%a8%e9%8a%85%e6%a1%8c%e9%90%98
	image	/products/ecoffee-cup-%e5%a4%a9%e7%84%b6%e7%ab%b9%e7%ba%96%e7%92%b0%e4%bf%9d%e9%9a%a8%e8%a1%8c%e6%9d...
	image	/products/monbento-%e6%a5%b5%e7%b0%a1%e8%a8%ad%e8%a8%88%e9%9b%99%e5%b1%a4%e4%be%bf%e7%95%b6%e7%9b%92...
	image	/products/haowu-%e5%ba%8a%e9%82%8a-%e6%b2%99%e7%99%bc-%e6%af%9b%e6%b0%88%e6%94%b6%e7%b4%8d%e6%8e%9b%...
	image	/products/%e5%a4%a9%e6%9f%93%e5%b7%a5%e5%9d%8a-%e5%bd%a9%e7%be%bd%e9%a0%8c%e7%b3%bb%e5%88%97-%e6%a4%...
	image	/products/in-love-with-u-zencraft-%e5%b7%a5%e8%97%9d%e7%b3%bb%e5%88%97-%e7%9b%b4%e8%a6%ba%e8%a1%8c%e...
	image	/products/%e9%bb%9e%e5%bf%83-select-%e7%89%a9%e5%a4%96%e8%a8%ad%e8%a8%88-ystudio-%e7%b6%93%e5%85%b8%...
	image	/products/%e6%99%ae%e6%9c%a8%e5%b1%b1%e7%94%b0-%e7%b6%a0%e6%aa%80%e7%b3%bb%e5%88%97-%e5%af%a6%e6%9c%...
	image	/products/%e6%9c%ac%e5%9b%a0-boii-enpii-%e5%85%ad%e8%a7%92%e6%99%82%e5%b0%9a%e4%bf%9d%e6%ba%ab%e7%93...
	image	/products/%e6%a5%8a%e8%8e%89%e8%8e%89%e9%9d%92%e8%8a%b1-%e9%bb%9e%e5%bf%83%e6%9d%af%e7%b5%84
	image	/products/%e4%bb%81%e8%88%9f-%e7%84%a1%e7%97%95%e9%a3%b2%e9%a3%9f%e7%b3%bb%e5%88%97-%e7%9f%bd%e5%90%...
	image	/products/fern-only-%e8%95%a8%e9%a1%9e%e6%a8%99%e6%9c%ac%e7%b4%99%e9%9b%95-%e6%9b%b8%e7%b1%a4-%e6%93...
	image	/products/%e5%8d%97%e6%96%b9%e8%a8%ad%e8%a8%88-%e7%aa%97%e8%8a%b1%e8%a8%ad%e8%a8%88%e8%ad%b7%e7%85%a...
	image	/products/kinto-plug-%e5%86%b7%e6%b3%a1%e8%8c%b6%e5%a3%ba-1200ml
	image	/products/kinto-travel-tumbler-%e9%9a%a8%e8%a1%8c%e4%bf%9d%e6%ba%ab%e7%93%b6-350ml
	image	/products/kinto-slow-coffee-style-%e7%92%b0%e4%bf%9d%e5%85%8d%e6%bf%be%e7%b4%99-%e6%89%8b%e6%b2%96%e...
退換貨政策	text	/policies/refund-policy
隱私政策	text	/policies/privacy-policy
服務條款	text	/policies/terms-of-service
Init.shop	text	/