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Bangalore, officially Bengaluru ((), is the capital and largest city of the southern Indian state of Karnataka.

It has a population of more than and a metropolitan population of around, making it India's third most populous city and fifth most populous urban agglomeration, as well as South India's second-largest urban agglomeration, and the 27th largest city in the world.

Located on the Deccan Plateau, at a height of over above sea level, Bangalore has a pleasant climate throughout the year, with its parks and green spaces earning it the reputation of India's "Garden City".

Its elevation is the highest among India's major cities.

India, officially the Republic of India (ISO), is a country in South Asia.

It is the seventh-largest country by area; the most populous country as of June 2023; and from the time of its independence in 1947, the world's most populous democracy.

Bounded by the Indian Ocean on the south, the Arabian Sea on the southwest, and the Bay of Bengal on the southeast, it shares land borders with Pakistan to the west; China, Nepal, and Bhutan to the north; and Bangladesh and Myanmar to the east.

In the Indian Ocean, India is in the vicinity of Sri Lanka and the Maldives; its Andaman and Nicobar Islands share a maritime border with Thailand, Myanmar, and Indonesia.

Customer experience, sometimes abbreviated to CX, is the totality of cognitive, affective, sensory, and behavioral consumer responses during all stages of the consumption process including pre-purchase, consumption, and post-purchase stages.

Nihat Tavşan and Can Erdem bring an extensive elucidation to the customer experience, encompassing the dimensions of consciousness, subjectivity, and interactional nature and define customer experience as the sum of subjective ideas regarding a product or service that occur at a conscious or subconscious level due to direct or indirect interaction of a customer with brand-related stimuli.

Pine and Gilmore described the experience economy as the next level after commodities, goods, and services with memorable events as the final business product.

Four realms of experience include esthetic, escapist, entertainment, and educational components.

Tavşan and Erdem divided the customer experience into four categories based on the levels of cognitive and physical involvement of customers.

These four categories are euphoric experiences, captive experiences, mellowing experiences, and conductive experiences.