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SEO Report for insead.edu

December 3, 2019 9:58 PM
Desktop screen Desktop screenshot for insead.edu

SEO SCORE

Favicon for insead.eduinsead.edu
62

8 criteria passed
3 criteria to solve

PERFORMANCE OPPORTUNITIES

Make your meta description eloquent and appealing, neither too short nor too long.
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OVERVIEW

• Category
News / Weather / Information
• Online since
• Age
26 years, 2 months, 1 day
• Alexa Rank
#28.692, insead.edu is in the world's top 50.000 websites!
• Owner
INSEAD (See more)

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SEO

SSL Certificate
This website is not SSL secured (HTTPS), the certificate issued by DigiCert Inc has expired on July 11, 2020.
Title Tag
The Business School for the World | INSEAD
Length: 42 (recommended: 10 to 70)
Meta Description
As one of the world's leading and largest graduate business schools, INSEAD brings together people, cultures and ideas to change lives and to transform organisations. A global perspective and cultural diversity are reflected in all aspects of our research and teaching.
Length: 269 (recommended: 50 to 160)
Google preview
Desktop Version

The Business School for the World | INSEAD

https://insead.edu

As one of the world's leading and largest graduate business schools, INSEAD brings together people, cultures and ideas to change lives and to transform organisations...

Mobile Version

Favicon for insead.edu https://insead.edu

The Business School for the World | INSEAD

As one of the world's leading and largest graduate business schools, INSEAD brings together people, cultures and ideas to change l...

Encoding
Great, language/character encoding is specified: utf-8
URL Resolve

Great, a redirect is in place to redirect traffic from your non-preferred domain. All versions of your page point to the same URL.

URL Parameters
Great, the domain URLs look clean.
Attribute Value
viewport width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0
abstract As one of the world's leading and largest graduate business schools, INSEAD brings together people, cultures and ideas t...
robots follow, index

SEMANTIC ANALYSIS

The results of our semantic analysis are shown below using the website's language.

They are the main concepts covered by insead.edu.

Each concept has a confidence score. The higher it is, the more important the topic is relative to the page.

Topics
INSEAD Confidence: 88% Arrow up

INSEAD is a graduate business school with campuses in Europe (Fontainebleau, France), Asia (Singapore), and the Middle East (Abu Dhabi).

"INSEAD" is originally an acronym for the French or European Institute of Business Administration.

It offers a full-time (MBA) programme, Executive MBA (EMBA) programme, a Master in Finance programme, a PhD in management programme, and a variety of executive education programmes.

Multiculturalism Confidence: 74% Arrow up

Multiculturalism is the existence of multiple cultural traditions within a single country, usually considered in terms of the culture associated with an aboriginal ethnic group and foreigner ethnic groups.

This can happen when a jurisdiction is created or expanded by amalgamating areas with two or more different cultures (e.g. French Canada and English Canada) or through immigration from different jurisdictions around the world (e.g. United States, Australia, Canada, Brazil, United Kingdom, New Zealand, and many other countries).

Organization Confidence: 73% Arrow up

An organization or organisation is an entity comprising multiple people, such as an institution or an association, that has a collective goal and is linked to an external environment.

Business school Confidence: 71% Arrow up

A business school is a university-level institution that confers degrees in business administration or management.

Such a school can also be known as school of management, school of business administration, or, colloquially, b-school or biz school.

A business school teaches topics such as accounting, administration, strategy, economics, entrepreneurship, finance, human resource management, management science,management information systems, international business, logistics, marketing, organizational psychology, organizational behavior, public relations, research methods and real estate among others.

Education Confidence: 71% Arrow up

Education is the process of facilitating learning, or the acquisition of knowledge, skills, values, beliefs, and habits.

Educational methods include storytelling, discussion, teaching, training, and directed research.

Education frequently takes place under the guidance of educators, but learners may also educate themselves.

Education can take place in formal or informal settings and any experience that has a formative effect on the way one thinks, feels, or acts may be considered educational.

The methodology of teaching is called pedagogy.

WEBSITE SPEED

insead.edu website speed is normal. Page speed is important for visitors and search engines.

Get insights to improve your page loading time.

Page Loading Time

2.2s

This domain loads at the median speed of 2.2 seconds.

Speed Percentile

36%

insead.edu is faster than approximately 36 percent of the web. Your website page speed needs to be as fast as you can make it, without compromising the customer experience.

A good goal to achieve is a loading time of 2 seconds on desktop and mobile devices.

TRAFFIC

This website is ranked #28.692 by Alexa.

This rank is traffic based. The lower the rank is, the better the domain is ranked.

Alexa data for insead.edu

Daily visitors by country

  • insead.edu daily visitors distribution - Total: 13 countries
  • Flag for IndiaIndia (22.7%)
  • Flag for SingaporeSingapore (4.0%)
  • Flag for United States of AmericaUnited States of America (17.1%)
  • Flag for SwitzerlandSwitzerland (14.0%)
  • Flag for NigeriaNigeria (5.9%)
  • Flaf icon for other countryOthers (36.3%)

Traffic country ranks

Country Rank
Flag for IndiaIndia #12.511
Flag for EgyptEgypt #16.688
Flag for SingaporeSingapore #4.849
Flag for MalaysiaMalaysia #14.497
Flag for Russian FederationRussian Federation #82.357

LAYOUT

Doctype HTML5 Arrow Responsive website, mobile-friendly. Arrow

Mobile Rendering

This website seems to be optimized for Mobile Visitors.

Phone
How insead.edu looks like on a mobile device such as an iPhone.

Tablet
How insead.edu looks like on a tablet such as an iPad.

Main colors used

These are the main HTML color codes used by this website. Arrow
  • 21% #208060
  • 20% #f0f0f0
  • 20% #a0d0c0
  • 11% #ffffff
  • 8% #309070
  • 4% #90c0b0
  • 2% #006050
  • 2% #80c090
  • 2% #806050
  • 1% #807060
  • 1% #f0ffff
  • 1% #605050

Text/code ratio

insead.edu's text/code ratio is 15.86%. It's a bit low. Consider raising it by adding more text content of value for your visitors, or keeping your code clean.
Text / Code Ratio 15.86%

A good text to HTML ratio is anywhere from 25 to 70%.

This percentage refers to the visible text ratio, as opposed to HTML elements, image tags and other non-visible information.

Main HTML tags

Headings Arrow up

Great, we found headings on this page.

  • <H1> 1
  • <H2> 12
  • <H3> 42
  • <H4> 5
  • <H5> 223
  • <H6> 0
<H1>
Top level heading
Loading
<H2>
2nd level heading
Search form (3)
60 years of excellence
New programme – master in management
New programme – the future of aı
6 webinars to celebrate 60 years of excellence
<H3>

For a better readability, only the first 20 <H3> tags are shown below.

3rd level heading
60 years of excellenceıt's in our dna
Digital@ınsead
Who we are
Our leadership
Alliance & partnerships
<H4>
4th level heading
Europe campus
Asia campus
Middle east campus
Our broad portfolio of 50+ open programmes includes
Please enable javascript in your browser
<H5>

For a better readability, only the first 20 <H5> tags are shown below.

5th level heading
60 years of excellence
Who we are
Annual report
Our leadership
Our campuses
Alt attributes Arrow up

We found 203 images on this website.
133 ALT attributes are missing on your image tags. The issue affects 82 actual different images that could be loaded more than once in your page.

For a better readability, only the first 50 images missing a description are shown below.

Image Image URL Occurrences
Image with missing alt attribute found on insead.edu /sites/all/themes/insead_theme/img/logo_roundel.png 2
Image with missing alt attribute found on insead.edu /sites/all/themes/insead_theme/img/logo_tagline.png 2
Image with missing alt attribute found on insead.edu https://www.insead.edu/sites/all/modules/custom/insead_csweblogin/img/ajax-loader.gif 2
Image with missing alt attribute found on insead.edu /sites/default/files/assets/dept/institutional/advantage/images/insead-60th-anniversary2.png 1
Image with missing alt attribute found on insead.edu /sites/default/files/assets/dept/campus/images/mm-fbl.jpg 1

Alternative text allows you to add a description to an image.

Google rely on alternative text attributes to determine relevance to a search query. Alternative text also makes an image more likely to appear in a Google image search.

It looks like you're missing alternative text for 133 images on insead.edu. Check your website to make sure it's specified for each image on the page.

SOCIAL

This is an overview of your homepage shares on social networks.

You have a relatively high presence on social media, keep going!

The more people share your website, the more likely you will get links from others, which is a key point when it comes to improving your overall search engine rankings.

  • Facebook iconFacebook
  • Total Engagement 1.429
  • Likes 426
  • Shares 867
  • Comments 136
  • Pinterest iconPinterest 0
  • Linkedin iconLinkedin 0
  • Stumbleupon iconStumbleupon 0

DOMAIN

Registration Date 06/04/1994 26 years, 2 months, 1 day ago
Last Modified 09/26/2019 10 months, 12 days ago
Expiration Date 07/31/2020 Expired

SERVER

Server map
  • Service Provider (ISP)
  • Insead Association declaree:
  • IP Address
  • 185.216.93.3
  • Country
  • Flag for FranceFrance
  • Region
  • Île-de-France , Paris
  • Latitude and Longitude
  • 48.8543 : 2.3527

OWNER

The owner's whois contact information is public.
Organization
INSEAD
Address
Boulevard de Constance
City
Fontainebleau, 77305
Country
France
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